using market data online - rebarcamp - san francisco
DESCRIPTION
This is the first of two presentations led by Mike Simonsen and Scott Sambucci of Altos Research. This presentation provides insights and examples for using real estate market stats online - in Social Media, Blogs, Websites - for educating your contacts and generating new leads.TRANSCRIPT
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Why Market Data MattersNow More Than Ever
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Who’s with you today?
Mike Simonsen, Co-Founder & CEO [email protected] (415) 302 1573 Twitter: @mikesimonsen
Scott Sambucci, VP, Sales & Data Analytics [email protected] (415) 931 7942 Twitter: @AltosResearch | @scottsambucci
www.altosresearch.com
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Just For REBarcamp Attendees Posting this presentation online –
we’ll email the link Send you a Personalized Market
Report to use next week Buyer Meetings coming up? Listings Presentations Current Listings/Sellers – helping them
really see the market
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Only Three Questions
What’s for sale? IDX Search
How much is my house worth? CMA
How’s the market? This is your opening!
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When they ask, “How’s the market?”
“I want to participate, show me how I can/why I should?” They know the market is bad… But how is it good for them?
A “buying” signal Buying your services – they need an
expert Compelling to action – they want
guidance
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Principles & Technique:“Let Me Show You What I Mean” Be prepared
With clients, plan the story in advance The story is your chance to engage
Be transparent Address their unasked questions - honestly Confused people don’t buy!
Be the expert What aren’t they expecting? Setting price, market time expectations
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Sometimes the Data ≠ Headlines
Scottsdale was holding strong, but now dropping.
Phoenix has been down – but picking up this Spring!
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How and When to Use The Data On the web, blog
Prospecting, relationship & trust building Lead conversion
In person Listing presentation / buyer meetings With active listings – Keep clients updated In the yard sign “I sold this home in a
week. Ask me how.” In their inbox
Weekly market Reports Part of your drip, one of your touches
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Strategies for Data on Your Website
“Soft Sell” “Hard Sell”
Blog
Post
s
Dedica
ted
Loca
l
Page
sCha
rt W
idge
ts
Sam
ple
Repor
ts
Lead
For
m
Call t
o
Actio
n
Relationships, inform Convert visitors to leadsGoals:
Presentation:
Style:
Personality, quantity High profile data, fewer options
Approach:
Socia
l Med
ia
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Great Web Site Samples The Three Questions in action
www.Housechick.com – Kelley Koehler www.StlHomeData.com – Eric Stegemann
Local Market Pages www.OCExclusives.com – Jessie Brossa www.LoCoMarketStats.com – Heather Elias
Real Estate Bloggers http://welcomehomenwi.com/ - James Barath www.MovinMaryland.com - Audrey Forshey www.AtHomeInScottsdale.com - Dru Bloomfield www.BlogByTheBay.com -Ginger Wilcox
Lead Focused www.TheHarperTeam.com – John Harper
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Key Takeaways:
How do you answer, “How’s The Market?”
Use the data to illustrate your expertise
Be the conduit of information Consumers are searching for
information – either you provide it to them, or your competitors will…
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Just For REBarcamp Attendees Posting this presentation online to
Slideshare Send you a Personalized Market
Report to use next week Buyer Meetings coming up? Listings Presentations Sellers – helping them really see the
market
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Contact Us!
Scott Sambucci, VP Data Analytics [email protected] (415) 931 7942 Twitter: @AltosResearch
Ricky Fernandez, Product Specialist [email protected] (888) 819-7775 x.2 Twitter: @AltosSalesDude