using instagram to market your main street (advanced)
TRANSCRIPT
Strike a Pose: Become an
February 12, 2015
InstaPro on
http://sarahtpage.com/MainStreetWinterTraining/Get these slides here:
is no
dummy.
More than 70 million photos are uploaded every day
Over 30+ billion photos shared
300 million monthly active users
2.5 billion likes daily
1000 comments per second
Engagement is 15x that of Facebook
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
Apply Instagram Filters
From this … … to this!
Instagram Content - Photos
Is InstagramRight for You?
Source: Pew Research Center (2014 update)
• 26% of Internet users are on Instagram
• 29% of women use Instagram vs 22% of men
• Age• Ages 18-29 = 53%• Ages 30-49 = 25%• Ages 50-64 = 11%• Ages 65+ = 6%
• Race/Ethnicity• White = 21%• Black = 38%• Hispanic = 34%
• Geography• Urban = 28%• Suburban = 26%• Rural = 19%
What’s New?
5 New Instagram Filters
New “Manage” Button - Instagram Filters
Applying Effects
New Search Features
Editing Captions
Using Instagram Like a Boss!
Find and Follow Targeted Accounts
Cultivate a Following
Connect your Facebook and Twitter accounts
Use relevant and popular hashtags
Engage by following others and liking their photos
Follow your followers back
Source: http://socialmediaexaminer.com
Who To Follow: An Exercize
Local partner organizations
Culinary district restaurants and businesses
Local Instagram influencers
Regional Instagram influencers
Regional partner organizations
Then who???
Find Photos and People
Add User-Generated Content
Try Photo Repost
Embed to the Web
Embedding Photos on the Web
Host a Contest
Use Instagram Video and Hyperlapse
Try an InstaMeet or Photo Walk
Goals
Engage with local Instagram community/influencers
Increase likes of VisitAustin Instagram account
Drive awareness of Austin and Austin CVB to followers of participants
Show great user-generated photography to visitors to their site
Source: Visit Austin
Results
30+ participants
173 photo entries
Reach of 174,000
1,200 new Instagram followers
Source: Visit Austin
Goals
Create awareness of “Buy It In Bastrop” shop local initiative
Increase sales in November-December time frame
Drive awareness of Bastrop
Source: Bastrop EDC
Results
10 participants
59 photo entries
Reach of 7,464
17 states
4 countries
Source: Bastrop EDC
Instagram Account Takeovers
We invited 7 adventurers to come to Oregon and see our Wonders for themselves. Next week, our guest Instagram photographer will introduce you to the beautiful Columbia River Gorge.
greetings from @thelittlest! i'll be taking over@traveloregon's instagram for the next few days while we explore gorgeous Mt. Hood! We got a warm welcome from @timberlinelodge's very own Heidi! I'd love your recs for your favorite things to do and see in Mt. Hood...we might never leave! #traveloregon
How To Pick an Influencer
Content generation
Fan generation
Engagement
Source: Travel Oregon
Based on your campaign goals:
Reporting
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
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