Using Inclusive Design principles to create intuitive, user‐friendly and desirable UX

Ed Matthews

Nightingale, Municon6 April 2017

The Helen Hamlyn Centre for Design

1991RCA Helen Hamlyn Centre

1985

Inclusive design

Inclusive design is an approach to the design ofmainstream products and services that areaccessible to and usable by as many people asreasonably possible, without the need foradaptation or specialist design.

Ref: BS7000-6, 2005

millions in geographic Europe (c. 300M)

0 10 20 30 40 50

Cannot walk without aid

Wheelchair users

Cannot use fingers

Cannot use one arm

Reduced strength

Reduced co‐ordination

Speech impaired

Language impaired

Dyslexic

Intellectually impaired

Deaf

Hard of hearing

Blind

Low vision

Source: Dr. John Gill, RNIB

People can be excluded in many ways

What is the value of designing inclusively?

Designing and Innovating ServicesInclusive design: margins to mainstream

Percentiles

“If a piece of industrial equipment was designed to fit 90% of American men, it would fit roughly 90% of Germans, 80% of Frenchmen, 65% of Italians, 45% of Japanese, 25% of Thais and 10% of Vietnamese.”

Ref: Ergonomics Handbook 1: Body Size and Strength, Ashby P, 1979

Source: NDC