using google analytics to better understand and improve usage of your library website gary f. daught...
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![Page 1: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/1.jpg)
Using Google Analytics to better understand and improve usage of your library website
Gary F. DaughtP.H. Welshimer Memorial LibraryMilligan College, TNACA Summit, October 16, 2008
![Page 2: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/2.jpg)
You already know about Google search
![Page 3: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/3.jpg)
But you may not have heard about Google Analytics
• Measure visitor traffic on your site at any point in time, over a period of time, comparison between time periods
• Track how visitors are interacting with your siteo Where are they coming from?o What are they interested in; are they finding it?o When do they visit; how long do they stay?o Are they new or returning?
• Use data to improve your site design, inform instruction efforts, generate reports
![Page 4: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/4.jpg)
http://www.google.com/analytics
Getting started
![Page 5: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/5.jpg)
Create a Google Account
![Page 6: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/6.jpg)
Create a Website Profile…
![Page 7: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/7.jpg)
…continued
![Page 8: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/8.jpg)
Copy the Java Script tracking code
![Page 9: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/9.jpg)
![Page 10: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/10.jpg)
Open library site in a webpage editor
![Page 11: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/11.jpg)
Paste the tracking code on every page…
…immediately beforethe </body> tag
![Page 12: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/12.jpg)
24 hours later…
Log into your account
![Page 13: Using Google Analytics to better understand and improve usage of your library website Gary F. Daught P.H. Welshimer Memorial Library Milligan College,](https://reader035.vdocuments.us/reader035/viewer/2022081519/56649ea25503460f94ba57c2/html5/thumbnails/13.jpg)
Look for “Receiving Data” status
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Click on “View Reports”
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Start viewing and using your site data!