using google adwords for seo
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Google Confidential and Proprietary
Using Google AdWords for SEO
Stanislav Dimitrov, Ad Academy
Google Confidential and Proprietary
• 10 years professional SEO/SEM • Google Certified Trainer • Co-founder @AdAcademy • AdWords Partner • MOZ Ranking factor contributor
About me
Google Confidential and Proprietary
Great SEO Always Starts With Great Keyword Research
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Google Analytics is an Unreliable Source
Multi-Channel Funnels (MCF)
Tells you about what you’re already ranking on, not what you're missing out on
Google Confidential and Proprietary
Google Keyword Planner
Google Confidential and Proprietary
Monthly Trends With Keyword Planner
Google Confidential and Proprietary
Google’s Keyword Tool is an Undependable Source
Multi-Channel Funnels (MCF)
It doesn’t always provide complete, accurate data
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Monthly Trends in AdWords
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Third Party Keyword Tools
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Third Party Keyword Tools
Multi-Channel Funnels (MCF)
Keyword suggestion data unreliable from a conversion perspective
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Real Campaign Data for Your Own Site
Multi-Channel Funnels (MCF)
• Geo-Targeted Volume Data • Actual Performance Data • It's Proprietary Data • Cost-Per-Click Data
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Keywords vs. Search Queries
Multi-Channel Funnels (MCF)
SEO tip: Unpack keyword data to search queries
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Target Keywords Geographically
Multi-Channel Funnels (MCF)
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Improve Your Click Through Rate (CTR) on Keywords
Multi-Channel Funnels (MCF)
Keyword > ad > landing page
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Optimizing Your Landing Page
Multi-Channel Funnels (MCF)
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Content Network Link Research
Multi-Channel Funnels (MCF)
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Link Prospects With Display Planner
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Link Prospects With Display Planner
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Content Network Content Research
Multi-Channel Funnels (MCF)
Get ideas about content marketing
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Demographic Targeting
Multi-Channel Funnels (MCF)
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Link Exposure
Multi-Channel Funnels (MCF)
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Planning for Gold (Search Query Analysis)
Multi-Channel Funnels (MCF) Conversions, Conversion rate, Impressions, CTR, CPC
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AdWords - The SEO Litmus Test in Action
Multi-Channel Funnels (MCF) Most SEO work sucks because …
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Using Paid & Organic Report in AdWords
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Using Paid & Organic Report in AdWords
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Avoid Cannibalization & Maximize ROI
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Get Complete Analysis of Search Impression Share
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Perform Combined PPC & SEO Keyword Research
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Keywords With High Average Cost Per Click (CPC)
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Keywords With A Large Number Of Impressions
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
High Quality Score, High Volume Keywords
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Text Ad Copies
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Banner Ad Performance
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Destination URLs
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Linking AdWords and Analytics
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Multi-Channel Funnels for SEO/AdWords Conversions
Multi-Channel Funnels (MCF)
How many touch-points before a conversion happens?
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Converted Clicks / Conversions
Multi-Channel Funnels (MCF)
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Conversion Value
Multi-Channel Funnels (MCF)
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Test Creatives in Sitelinks Extension
Multi-Channel Funnels (MCF)
Predefine visitors in search results
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Double SERP Presence With Upgraded Sitelinks
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Sitelinks Extension
Multi-Channel Funnels (MCF)
How searchers react to creatives in sitelinks
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Test Product Images in Shopping Results
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Google Confidential and Proprietary
Test Performance on Mobile Devices
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
stanislavdimitrov
searchrocks
www.AdAcademy.net