using geographic information systems to create meaningful institutional data and analysis

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Using Geographic Information Systems to Create Meaningful Institutional Data and Analysis

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Using Geographic Information Systems to Create Meaningful Institutional Data and Analysis

Authors

• Tara R. Warne, Associate Research Analyst Institutional Research & Planning

• Chris Barnett, Co-Director Center for Agricultural, Resource and Environmental Systems

• Mardy Eimers, Director Institutional Research & Planning

University of Missouri

Overview

• District Data Sheet Project– Background– Data Selection and Gathering– End Products and Use

• GIS Software– Description– Demonstration

• Other Applications and Limitations

District Data Sheet Project

• Background– Interdisciplinary Research Team

– Sheets for each county and legislative district

– Accessible information highlighting the contributions of the university to the state

Data Selection and Gathering

• Gaining buy in from system and campus level leadership

• Deciding on high impact data

• User friendly data and formatting

Data Sources

• 20 data sources– Alumni/development, student information,

financial aid, campus event calendars– Finance, human resources, facilities– Extension, research, tech transfer,

research groups– Health care, professional schools, federal

government

End Products and Use

• Two page data sheet– Front page: small map and district

specific information– Back page: largely statewide information– Where possible data were broken out by

campus

• Examples of use• Response has been overwhelmingly

positive

District Data Sheet Project

GIS and Internet Mapping

• A Geographic Information System (GIS) is “a computer-based system for capture, storage, retrieval, analysis and display of spatial (locationally-defined) data." (The National Science Foundation)

GIS and Internet Mapping

• GIS data are – Organized into “layers”, or

groupings of data of a common type (i.e. soils, roads, fire hydrants).

– Typically include spatial (map) and tabular (text) data

– Spatially referenced, allowing maps to overlay

– Often require GIS-based software

In-house GIS/Geocoding

• GIS Software– Up to $20,000 (before educational

discounts)

• Trained Staff

• Standard Windows-based PC– Large hard drive / back up capabilities

Out-Sourced Geocoding Services

• Prices vary based on volume and desired output

• Examples:– Tele Atlas

• $500 membership + $10 - $20 per 1,000 records

– GIS Dynamics• $15 - $25 per 1,000 records

– Spatial Insights, Inc• $10 - $25 per 1,000 records

Limitations

• Quality of the address information• Slight urban bias due to less detailed

mapping of rural addresses• Format/purpose limits the kinds of

information presented• IRB/HIPAA considerations• Data ownership• Establishing face validity

Other GIS Applications

• Mapping enrollment patterns– Targeted recruiting

• Mapping alumni donations

• Mapping alumni for career services– Advisors– Economic development

Questions

• Questions and Comments?

• Thoughts on other applications?

Contact

• Tara Warne (573) [email protected]

• Chris Barnett (573) [email protected]

• Mardy Eimers (573) [email protected]

http://www.umsystem.edu/planning