using games to engage and learn about legal services

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Get Your Game On!: Using Games to Engage and Learn about Legal Services Presented by: Stephanie Kimbro, Co-Director, The Center for Law Practice Technology Teri Ross, Program Director, Illinois Legal Aid Online LSC TIG, January 2014 Copyright 2014 (c) Stephanie Kimbro

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Get Your Game On!: Using Games to Engage and Learn about Legal Services. Anyone using social media knows how popular, addicting and engaging mobile video games can be. Can games be used to teach? Can games create better engagement to connect the public to legal services? This session highlighted two projects to develop games that empower lower-income people with civil legal knowledge on estate planning and mortgage foreclosure. These games go beyond the typical web-based examples of the past that have focused on courtroom simulations, civil procedure, or text-based games. These are cross-platform, mobile video games built to balance fun with legal education to create more effective engagement.

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Page 1: Using Games to Engage and Learn about Legal Services

Copyright 2014 (c) Stephanie Kimbro

Get Your Game On!:Using Games to Engage and Learn

about Legal Services

Presented by:

Stephanie Kimbro, Co-Director, The Center for Law Practice Technology

Teri Ross, Program Director, Illinois Legal Aid Online

LSC TIG, January 2014

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Copyright 2014 (c) Stephanie Kimbro

% of Americans who play

58 %39 %47 %

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Copyright 2014 (c) Stephanie Kimbro

% of female game players

15 %30 %45 %

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Copyright 2014 (c) Stephanie Kimbro

Gamers by age group

32%32%36%

Under 1818-3536+

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Copyright 2014 (c) Stephanie Kimbro

Average age of game purchaser

172535

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Copyright 2014 (c) Stephanie Kimbro

Consumer Spend on Games 2012

$20.77Thousand

MillionBillion

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Copyright 2014 (c) Stephanie Kimbro

Why Games?

• Positive ENGAGEMENT

• 2014 LSC Report of the Summit on the Use of Technology to Expand Access to Justice

• Kimbro’s International Report for Ark Publishing

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Copyright 2014 (c) Stephanie Kimbro

Games vs. Gamification

• The Difference

– Design goal

– Game mechanics

• Why it matters

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Copyright 2014 (c) Stephanie Kimbro

Flow

“the satisfying, exhilarating feeling of creative accomplishment and

heightened functioning”

–CsikszentmihalyiHis TED talk

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Copyright 2014 (c) Stephanie Kimbro

Fiero• Primal craving for challenge, to explore, and to

conquer and succeed

• A neuro chemical high

• Designing failure so that it rewards

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Copyright 2014 (c) Stephanie Kimbro

Games for Social Good

• Free Rice

• Half the Sky

• Data Dealer

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

Existing Legal Games

• Focus on civics education

• Distribution to teachers/schools

• Legal education

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

“Hey, we got funding, let’s do a game!”

TrendingLearningEngaging

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Copyright 2014 (c) Stephanie Kimbro

Draft Menu

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Copyright 2014 (c) Stephanie Kimbro

Draft 3D Office Concept

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Copyright 2014 (c) Stephanie Kimbro

Illinois Game

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Copyright 2014 (c) Stephanie Kimbro

A Rose By Any Other Name…

1.Video

2.Simulation

3.Game

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Copyright 2014 (c) Stephanie Kimbro

Estate Quest

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

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Early Decisions

• Who plays?• Objective• Dimensions• Platform(s)• Game play• Timeline• Budget• Team

Copyright 2014 (c) Stephanie Kimbro

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Copyright 2014 (c) Stephanie Kimbro

Building the Team

• Game Designer

• Programmer

• Artist

• Coordinator

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Copyright 2014 (c) Stephanie Kimbro

Contract Considerations

• Communication

• Milestones, payments

• IP protection

• Independent contractor

• Royalties

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Copyright 2014 (c) Stephanie Kimbro

Ways to Cut Costs

• Free items– animations

– stock art assets

– Fonts

– Menu, GUI buttons

– Music on a loop

• Playtesting

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Copyright 2014 (c) Stephanie Kimbro

Development

• Game Design Document (GDD)• GameFlow Chart• Art Asset List• Sound• Playtesting and Iterations • Marketing Strategy• Project Management• Continued Maintenance/Support

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Copyright 2014 (c) Stephanie Kimbro

Funding

• Bootstrapping

• Crowdfunding– Kickstarter

– RocketHub

• Grants

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Copyright 2014 (c) Stephanie Kimbro

Legal Game Design• Don’t kill the fun

• Use humor

• Play the “bad guy”

• Reward systems

• Disclaimers

• IP protection

• Social/Sharing

• Cross-platform marketing

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Copyright 2014 (c) Stephanie Kimbro

• GamesforChange.org• XEO Design & Nicole Lazzaro, http://www.xeodesign.com/

– The Four Keys to Engagement: The Psychology of Fun

• Reality is Broken: Why Games Make Us Better and How They Can Change the World, Jane McGonigal

• Game Design Workshop: A Playcentric Approach to Creating Innovative Games, Tracy Fullerton

• Level Up!: The Guide to Great Video Game Design, Scott Rogers• Game Development Essentials, 3rd Ed., Jeannie Novak• “The Benefits of Playing Video Games”, Isabela Granic, Adam Lobel, and Rutger C. M.

E. Engels, American Psychological Association, http://www.apa.org/pubs/journals/releases/amp-a0034857.pdf

• About Gamification (not games):– For the Win: How Game Thinking Can Revolutionize Your Business, Kevin Werbach and Dan

Hunter

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Copyright 2014 (c) Stephanie Kimbro

Contact Us

• Stephanie Kimbro– [email protected]– @StephKimbro– virtuallawpractice.org

• Teri Ross– [email protected]