1

USING FACEBOOK ADS TO FILL UP YOUR WEBINARS

Module 2 / Lesson 4

2

‣ The Big Picture: How to Use Facebook Ads for Webinar Promotion

‣ The Facebook Ad Type That Works Best for Webinars

‣ Targeting

‣ Ad Copy and Images

‣ Step-by-Step Details

What You Will Discover

3

‣ Facebook Ads are THE most strategic way to grow your email list AND fill up your webinars with quality leads.

‣ As you know, they are not free.

‣ However, they are 100% worth your marketing dollars.

‣ The marketers who are NOT using ads to fill up their webinars are dramatically missing out and often struggle to see success.

4

THE FACEBOOK AD TYPE THAT WORKS BEST FOR WEBINARS

5

PAGE POST ADUNPUBLISHED

6

7

8

9

10

11

12

13

ALL ABOUT TARGETING

14

‣ Targeting is the MOST important component for Facebook ad success.

‣ This the one area that you should focus on the most and continue to experiment again and again.

‣ There are multiple ways to target and I am going to show you the most powerful strategies for webinars.

15

01‣ When you target your own fans, you usually

pay less per conversion.

‣ It’s Facebook’s way of rewarding us for working so hard to attract a quality fan base.

‣ I almost always get the cheapest conversions when targeting my own fans, therefore it’s always on my top list of targeting options!

TARGET: YOUR FACEBOOK FAN BASE

16

02‣ One of the coolest things you can do with

Facebook Ad targeting is to target your own email list inside of Facebook.

‣ Inside the Power Editor you can upload a CSV file of your email list and Facebook will check your list against their database.

‣ When they find a match, they add it to your special target list.

‣ It’s legit! Your list is safe ;-)

TARGET: YOUR OWN EMAIL LIST

17

How to Add Your List to FB

Inside your “Tech” tab in the members area, I’ve created a video for you called, “FB Ads: How to

Upload Your Email List for Targeting.”

It’s simpler than you might think!

18

03‣ Research other Facebook Pages that are

aligned with yours.

‣ You will be targeting the fans of those Pages.

‣ The Page owners will not know you have targeted their fans.

‣ This is a powerful way to target (I use it daily!)

TARGET: OTHER FACEBOOK PAGES

19

Not all Facebook Pages will be accessible to target.

20

04‣ This strategy is called “retargeting” and is

the MOST powerful of all the strategies.

‣ It’s a way to show your ads to people who have already shown an interest in your content.

‣ It involves setting up a bit of code to make it work, but after the code is placed, you are good to go.

TARGET: RETARGET YOUR OWN TRAFFIC

21

How to Add The PixelInside your “Tech” tab in the members area, I’ve

created a video for you called, “FB Ads: How to Add the Facebook Pixel.”

This pixel optimizes and tracks your webinar registration success.

22

AD COPY & IMAGES

23

‣ Include a hook. Some examples include a question, an unexpected statement, something that builds curiosity, or an invite.

‣ Include a call to action.

‣ Include the most important info before it gets cut off and users have to click “More.”

‣ Casual, conversational, friendly, inviting

‣ Experiment with the length of your copy.

24

25

‣ Specs: 1200 x 628 pixels

‣ PNG format

‣ No more than 20% text in your image

‣ www.amyporterfield.com/gridtool

26

27

28

29

30

31

TRAFFICWARM

32

TRAFFICCOLD

33

TRAFFICWARM

34

TRAFFICCOLD

35

STEP-BY-STEP SET UP INSIDE THE POWER EDITOR

36

How to Add The PixelInside your “Tech” tab in the members area, I’ve

created a video for you called, “FB Ads: How to Add the Facebook Pixel.”

This pixel optimizes and tracks your webinar registration process.

37

facebook.com/powereditor

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

67

68

69

70

71

72

73

74

75

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

www.amyporterfield.com/ads

91

FACEBOOK VIDEO ADS

92

‣ Facebook Video Ads are HIGHLY powerful.

‣ If you feel comfortable on video, this is a great strategy for webinar registrants.

‣ Let me give you some video examples to show you how it’s done!

93

94

95

96

97

98

99

100

101

102

Facebook ads can get confusing when just starting out. They are crucial to your webinar success. They DO get easier!

103

How Much Should I Spend?Start out by spending just $10/day. Once you

have dialed things in and are spending between $1-$5 per lead, then it’s time to scale up your ads.

Your cost per lead and your overall budget will dictate how much you want to spend on ads.

104

DO THE WORKMAKE IT REAL

Right now, place the Facebook pixel on your website to start building up a special targeting list ASAP!

105

© 2016 Amy Porterfield, Inc.

106