Using empirical evidence and data solutions to support international education strategies

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Zainab Malik

Education Intelligence

New Zealand International Education Conference

2 November 2012

The global outlook

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

The importance of data

‘the ability to take data – to be able to understand it, to process it, to extract value from it, to visualise it, to

communicate it – that is going to be a hugely important skill in the next decades’,

Hal Varian, Google, Chief Economist

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

China, 568

India, 211

South Korea, 127

Germany, 105

Turkey, 72France, 68

Kazakhstan, 67

Russia, 62Malaysia, 58

US, 55Morocco, 54Italy, 54

Vietnam, 50Japan, 47

Canada, 46

Ukraine, 45

Belarus, 44

Iran, 44

Poland, 40

Uzbekistan, 39

Indonesia, 39

Pakistan, 37

Greece, 35

Hong Kong, 34Saudi Arabia, 34

Nigeria, 34Brazil, 32

UK, 32Romania, 31

Mexico, 31

Other shortlisted countries, 403

Source: UNECO, OECD, Oxford Economics

Outbound mobile students by origin market (2009, 000s)

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EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

New Zealand: Changes in international enrolments (2006 to 2010)

Source: Ministry of Education New Zealand 2011

Spotlight on China

EDUCATIONINTELLIGENCE

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EDUCATIONINTELLIGENCE

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Sustainable growth in an international student market is dependent on two drivers:

1. The number of people of relevant age

2. The proportion of that population that can afford higher education

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EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

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The outlook for China?

• Population of 18 to 22-year olds will decline

• GDP growth will slow, but not become negative

The impact on international education strategies?

• Strategy needs to focus on market diversification

• China should not be sole source country; real risk associated with this strategy

Spotlight on New Zealand

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

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EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Student mobility in tertiary education (OECD)

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

International student trends in New Zealand

Student views

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

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EDUCATIONINTELLIGENCE

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Using PRIMARY data

Quantitative survey and qualitative interview data

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EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

- Time series since February 2007 – over 5 years

- Collected over 160,000 responses

- How? … British Council network, strategic local partners

- No destination country bias, global coverage

- Depth of data – city level

Student Insight

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Top 5 factors when choosing an institution in

New Zealand

1. Career prospects

2. Quality of the course

3. Institution reputation

4. It offers scholarships

5. Low tuition fees

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

Qualitative…adding a personal dimension

• Gives you confidence when discussing quantitative data

• Real insight behind numbers

• Depth

• Value

• Significance

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Thank you!

If you are interested in our research, please visit

www.britishcouncil.org/educationintelligence

EDUCATIONINTELLIGENCE

NZIEC 201202/11/2012

© 2012 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission