using discounts and promotions codes in nonprofit event registration - how to make it work for you
TRANSCRIPT
![Page 1: Using Discounts and Promotions Codes in Nonprofit Event Registration - How to Make It Work for You](https://reader035.vdocuments.us/reader035/viewer/2022062513/55574e40d8b42a63448b4cf1/html5/thumbnails/1.jpg)
Discountsand Promo Codes
![Page 2: Using Discounts and Promotions Codes in Nonprofit Event Registration - How to Make It Work for You](https://reader035.vdocuments.us/reader035/viewer/2022062513/55574e40d8b42a63448b4cf1/html5/thumbnails/2.jpg)
Fundraising Per Rider
FREE
Promo Code
PAID
Full Fee
$242 $291
![Page 3: Using Discounts and Promotions Codes in Nonprofit Event Registration - How to Make It Work for You](https://reader035.vdocuments.us/reader035/viewer/2022062513/55574e40d8b42a63448b4cf1/html5/thumbnails/3.jpg)
Online Conversion Rate Per Rider
FREE
Promo Code
PAID
Full Fee
61%
85%
![Page 4: Using Discounts and Promotions Codes in Nonprofit Event Registration - How to Make It Work for You](https://reader035.vdocuments.us/reader035/viewer/2022062513/55574e40d8b42a63448b4cf1/html5/thumbnails/4.jpg)
Additional Donation at Registration
FREE
Promo Code
PAID
Full Fee
20%
51%
![Page 5: Using Discounts and Promotions Codes in Nonprofit Event Registration - How to Make It Work for You](https://reader035.vdocuments.us/reader035/viewer/2022062513/55574e40d8b42a63448b4cf1/html5/thumbnails/5.jpg)
What wasn’t working…• PANICKING
• Offering free registration at health fairs/events
• Too many discounts available throughout the year
• Inconsistent discounts
• Sending email only
• “Riders call asking for a discount code.”
![Page 6: Using Discounts and Promotions Codes in Nonprofit Event Registration - How to Make It Work for You](https://reader035.vdocuments.us/reader035/viewer/2022062513/55574e40d8b42a63448b4cf1/html5/thumbnails/6.jpg)
What was working• A solid plan from launch to event date.
• Sliding scale of registration fees, no discount codes.
• Discount codes are never as good as the one offered previous to it.
• Less>More
• Multi-channel communication plan.
• Offering “free” registration only to top fundraisers, teams, sponsors.
• Custom discount codes (not free) for large teams/companies
• “The registration fee helps us cover XYZ and ensures more funds will go towards the fight against diabetes.”