using content marketing for seo
DESCRIPTION
Understanding the basic inputs needed for SEO and the outputs of a successful content marketing program, one can see the overlap and the opportunity to exponentially gain traffic. But, gaining traffic in this fashion is not easy. It takes a lot of hard work over a very long period of time to gain traction on both SEO and content marketing, so it is not for the faint of heart. • It is not enough just to work hard at this, one must also work smart and optimize the content to be SEO ready and to cut through the clutter of content on the Internet.TRANSCRIPT
![Page 1: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/1.jpg)
Using Content Marketing for SEO
![Page 2: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/2.jpg)
Search Engine Optimization
![Page 3: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/3.jpg)
What AffectsSearch Engine Optimization
44%
56%
On-Site Factors
Off-Site Factors
![Page 4: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/4.jpg)
Off-Site – Inbound Links (42%)
In-bound Links
![Page 5: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/5.jpg)
Off-Site – Social Links (7%)
![Page 6: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/6.jpg)
Off-Site – Domain URL (7%)
![Page 7: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/7.jpg)
On-Site – Keywords (44%)
Relative Search Volume
![Page 8: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/8.jpg)
Content Marketing
![Page 9: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/9.jpg)
SEO = Content Marketing
LinksSocialKeywordsUniquenessFreshnessClicksCrawlable content
![Page 10: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/10.jpg)
Tracks of Content
![Page 11: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/11.jpg)
Ideas for Content Tracks
![Page 12: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/12.jpg)
Team and Process
![Page 13: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/13.jpg)
Schedule and Commitment
Week Collection/Vetting Writing/Vetting Editing/Design Publish Action needed byDecember 3 - 7
Upholstery / Leather basics, manuals, videos, trends (Mark's training docs great example) About Us/Interview, basically anything
1) Cust Service items - Gaurantees, specials, refunds, delivery 2) Mattress Buying Guide ALL Gatekeepers
December 10 - 14
Any and all info relevant to Jan/Feb advertised items - selling points / campaign strategy
1) Uphostery buying guide, 2)Leather buying guide 3)About Us / Slumberland's story
1) Cust Service items - Gaurantees, specials, refunds, delivery 2) Mattress Buying Guide Tom - Mark - Ryder
December 17 - 21
Linnens, Mirrors, popular SL trends, common customer design questions as examples Strategic Product Descriptions
1) Uphostery buying guide, 2)Leather buying guide 3)About Us / Slumberland's story
1) Cust Service items - Gaurantees, specials, refunds, delivery 2) Mattress Buying Guide Katie - Scott
December 24 - 28
Children's furniture trends, campaigns, selling guides, Lighting, lamps
Design Guides: 1) How linnens change a room 2) Using Mirrors 3) Finding your design style Strategic Product Descriptions Mark - Scott
Dec 31 - Jan 4
Storage benches, ottomans, laptop armoires, Customer feedback, internal initiatives
1) Children's furniture buying guide 2) Children's spaces design guide 3) Lighting 101 4)Design: Bid ideas for small spaces
Design Guides: 1) How linnens change a room 2) Using Mirrors 3) Finding your design style
1) Uphostery buying guide, 2)Leather buying guide 3)About Us / Slumberland's story 4) Product Descriptions first wave Katie - Mark - Scott
![Page 14: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/14.jpg)
Optimizing
![Page 15: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/15.jpg)
Cutting Through Clutter
“We create as much information in two days as we have since the dawn of man through to 2003.”
- Eric Schmidt, Google CEO
![Page 16: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/16.jpg)
Add Value To Humans
Write interesting titles and descriptions
Use bullets
Keep videos short
Use visuals and graphics
Have clear calls to action
![Page 17: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/17.jpg)
Optimize to Search Engines
Site Map Name Home Page About Us
URL / about-minneapolis-senior-care
Page title Nokomis Healthy Seniors in Minneapolis, MN Providing Senior Care to South Minneapolis
On-Page <H1> Title Nokomis Healthy Seniors in Minneapolis, MN Providing Senior Care to South Minneapolis
Intro TextNokomis Healthy Seniors is based in Minneapolis, MN…
Learm more about Nokomis Healthy Seniors providing senior care for the past x years
Meta Title Minneapolis based Nokomis Healthy Seniors Senior care in south minneapoils
Meta Description
Minneapolis based Nokomis Healthy Seniors works with elderly providing senior home care and nursing services.
Nokomis Healthy Seniors provides senior care to South Minneapolis.
![Page 18: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/18.jpg)
Follow Best PracticesKeep one keyword phrase focused to one page
Use a CMS with friendly URLs
Link internally from content piece to content piece using keywords
Use tags and categories with keywords
Keep a site map up-to-date
Make social sharing easy
![Page 19: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/19.jpg)
Content Distribution
![Page 20: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/20.jpg)
Device Everywhere
![Page 21: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/21.jpg)
Platform Everywhere
![Page 22: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/22.jpg)
Tag and Segment Content
![Page 23: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/23.jpg)
CMS Content Segmentation
![Page 24: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/24.jpg)
Where to Start?Start small, then grow
Determine SEO keywords
Research tracks of content
Commit to a publish schedule and assignments
Optimize by creating valuable content with SEO keywords
Write content chuncks that can be used multiple ways
Distribute across platforms and devices
Participate in online conversations
![Page 25: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/25.jpg)
Questions?
![Page 26: Using Content Marketing for SEO](https://reader034.vdocuments.us/reader034/viewer/2022051112/557d555ad8b42ae1438b4597/html5/thumbnails/26.jpg)
Using Content Marketing for SEO
1.) SEO Factors• Links • Social • Keywords • Uniqueness• Freshness• Clicks• Crawlable content
2.) Content Marketing• Create tracks of
content• Create schedule
and assignments
Presented by: Jonathan Anderstrom | [email protected] | Office: 651.356.6996 | Mobile:
651.334.8800
3.) Optimize• Add value to
humans• Optimize to search
engines• Focus on keywords
and best practices
4.) Distribute• Device ready
content• Platform ready
content• Break down and
segment content elements
More info and references:Illustrations taken from http://www.flickr.com/photos/rosenfeldmedia/sets/72157632087897721/with/8215280368/http://www.salesforcemarketingcloud.com/resources/ebooks/how-to-craft-a-successful-social-media-content-marketing-plan/http://rosenfeldmedia.com/books/content-everywhere/Look for next Lunch and Learn on A Top-Secret JavaScript Topic in April.