using broadband internet to promote your business adeel ahmed, neil linsheid community economics...
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Using broadband internet to Using broadband internet to promote your businesspromote your business
Adeel Ahmed, Neil LinsheidCommunity Economics
University of Minnesota Extension
Acknowledgements: John McGee
Geospatial ExtensionVirginia Tech Extension
Do you ever feel that a lack of information is not the problem?
Smartphone MapsWriting for Web
Search ResultsMobile Web
How do you grow your presence?
number of US smartphone usersin millions, as of July 2010
53.453.4
| Smartphone Maps | Mobile Web |
number of US smartphone usersin millions, as of early 2013
+135+135
| Smartphone Maps | Mobile Web |
Smartphones in the USA
-2009-|-2010-|-----2011-------|-----2012---|-----------2013-------------|-2014-----
Dec 2012
100%
75%
50%
25%
US Smartphone Penetration
-------------------measured--------------------|-----------------predicted---------------
Smartphone MapsWriting for Web
Search ResultsMobile Web
How do you grow your presence?
Directions
How people look for information is everything in advertising
Local events
Phone numbers
Places to eat
| Smartphone Maps |
Welcome GPS!24 hours a day365 days a yearglobal coverage
accurate to within 30 feeton the planet
| Smartphone Maps |
GPS + online map databases =Location-Based Services
| Smartphone Maps |
How does a GPS device guide you?
GPS Routing
Map Data
| Smartphone Maps |
GPS location + mapping databases +compass and tilt sensors + camera =
augmented reality
Where is the future? Be sure you are there…
augmented reality
| Smartphone Maps |
“I want to go out for a steak dinner tonight.”
Have a real conversation with Siriaugmented reality
…and then there was Siri!
using natural language
| Smartphone Maps |
“I want to go out for a steak dinner tonight.”
Have a real conversation with Siriaugmented reality
…and then there was Siri!
using natural language
| Smartphone Maps |
Keep your business competitive
Put yourself on the map!Utilize a variety of Location-Based Service Providers to enhance your presence
Get your business information into the most relevant databases
Control the information that people find when they search for your business
| Smartphone Maps |
• Provide accurate driving directions for customers and collaborators
• Make sure you are found when people search for your industry
• Control your identity – are you already in these databases? Maybe… take control!
• Gather all info in an organized location
Why should I take the time?
| Smartphone Maps |
Smartphone MapsWriting for Web
Search ResultsMobile Web
How do you grow your presence?
smartphones outsold computersfor the first time in 2011
| Mobile Web |
2012 Cyber Monday sales30% increase from 2011
$1.5 billion$1.5 billion
| Mobile Web |
Cyber Monday retail traffic from mobile 70% increase from 2011
18%18%
| Mobile Web |
Cyber Monday dollars spent from mobiletrend poised to increase in 2013
1 in 41 in 4
| Mobile Web |
| Mobile Web |
damore-mckim.northeastern.edu
| Mobile Web |
sportsillustrated.com
| Mobile Web |
omnigroup.com
| Mobile Web |
How can you get a mobile design?
Talk to your web designer!
Smartphone MapsWriting for Web
Search ResultsMobile Web
How do you grow your presence?
| Writing for Web |
How much time would you spend on
this site?
Or would you just click “Back” and look for
another site?
| Writing for Web |
www.apple.com/ipad-mini/overview
| Writing for Web |
omnigroup.com/products/omnifocus/
Questions to ponder…
What do you customers need
to know?
| Writing for Web |
Would you stay on your own
website?
Have you used the “Don’t Make Me Think” approach?
Do you have short chunks of text with
headers?
Smartphone MapsWriting for Web
Search ResultsMobile Web
How do you grow your presence?
Search Engine OptimizationHow do you get your site discovered?
SEOSEO
| Search Results |
“Basic” website design
H1 Tags
Meta Tags
Keyword Usage
Page Titles
| Search Results |
Site Map
How popular are you?
| Search Results |
Images from paulocoelhoblog.com & 4.bp.blogspot.com
The more links to your site, the better!Quality is important .edu, .gov, high traffic
What about your images?
| Search Results |
Pictures can speak louder than words!
No clutter
Attractive
Good tags
Test your mettle!
| Search Results |
marketing.grader.com
prchecker.info
www.bartlettinteractive.com/evaluator
woorank.com
wave.webaim.org
Smartphone MapsWriting for Web
Search ResultsMobile Web
How do you grow your presence?
[email protected]@limnoshane
gisworkshops.orgtwitter.com/gisworkshops facebook.com/gisworkshops
Shane Bradt |UNH Cooperative ExtensionExtension Specialist in Geospatial Technologies