using behaviour change to reduce household waste

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Using behaviour change to reduce household waste 28 June 2010 Daniel Prince

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Using behaviour change to reduce household waste. Daniel Prince. 28 June 2010. A bit about who we are …. Changeworks exists to improve quality of life and to protect the environment. - PowerPoint PPT Presentation

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Page 1: Using behaviour change to reduce household waste

Using behaviour change to reduce household waste

28 June 2010

Daniel Prince

Page 2: Using behaviour change to reduce household waste

CHANGEWORKS

Changeworks exists to improve quality of life and to protect the environment.

We work with passion, integrity and in collaboration to develop and deliver innovative projects and businesses in energy, waste prevention and transport that inspire and empower people and communities to make a difference.

A bit about who we are …

Page 3: Using behaviour change to reduce household waste

CHANGEWORKS

Our waste prevention work in the context of three waste prevention projects

–Waste Wise Armadale–Waste Free Edinburgh–Kitchen Canny

What we will cover

Page 4: Using behaviour change to reduce household waste

CHANGEWORKS

The problem

Page 5: Using behaviour change to reduce household waste

CHANGEWORKS

•Door knocking using a structured conversation•Complimentary events around the

community•Built around the 4E’s (engage,

exemplify, enable and encourage)•9.2% reduction in waste arisings

http://www.changeworks.org.uk/content.php?linkid=353

Waste Wise Armadale 2007

Page 6: Using behaviour change to reduce household waste

CHANGEWORKS

Waste Wise Armadale 2007

Page 7: Using behaviour change to reduce household waste

CHANGEWORKS

Waste Wise Armadale 2007

Page 8: Using behaviour change to reduce household waste

CHANGEWORKS

•Door knocking using a structured conversation•Complimentary events around the

community•Built around the 4E’s (engage,

exemplify, enable and encourage)•‘Selling the Sizzle’ and the importance

of positive environmental messaging

Waste Free Edinburgh - happening as we speak

Page 9: Using behaviour change to reduce household waste

CHANGEWORKS

Waste Free Edinburgh

Page 10: Using behaviour change to reduce household waste

CHANGEWORKS

Waste Free Edinburgh

Page 11: Using behaviour change to reduce household waste

CHANGEWORKS

•Access households through community groups•Funky and

attractive •Home based

activities•Taps into frugal chic

Kitchen Canny - reducing food waste in the home

Page 12: Using behaviour change to reduce household waste

CHANGEWORKS

•Measuring food waste•Planning and

shopping •Portioning, storage

and leftovers•Measuring less food

waste•Showing initial

reductions around 50%

Kitchen Canny - reducing food waste in the home

Page 13: Using behaviour change to reduce household waste

CHANGEWORKS

• Face to face• Fun and funky• Useful• Positive• Provide feedback

Daniel [email protected] 555 4010

This is what I know works …