Welcome #EUC11

Votos y Cifras – A real use case of ArcGIS Server in the Cloud

Javier Abadía – ESRI España

Tens of users

Hundreds of users

Labs

GIS

Practitioners

Thousands of users

Millions

of users

Practitioners

GIS Users

Society

The Idea

A Web Map for Local Elections Campaign

a map that says

something

results of

elections

something

social media

other “interesting”

data showcase our

technology, maps

and content

Ask for help! - The amazing VGI template

Geo-search

Share button

Public Information Map

VGI Template v2.0

Javascript based

Easily customizable

Social Media out of the box

4,3,2,1… Launch!

5 week calendar

4 wks before 3 wks before 2 wks before last week week after

first versionimprovements

based on

more

improvements more

2222--MM

limited

communicati

on

employees

and selected

customers

social media

based on

feedback

all customers

contact with

mass media

social media

improvements

massive

communicati

on

featured on

mass media

social media

more

improvements

massive

accesses

social media

add maps to

keep

attention

The App

Our application

Results from previous

elections, by municipality

Census data (immigration)

Income

Life Style Indicators

Base Maps

Data rich www.votosycifras.com

Thematic Maps and Popups

Mass Media

Mass Media

Mass Media

Unexpected Earthquake

• Earthquake at 6.00pm on Wednesday

- 5,1 Richter

- 10 people killed

4 wks before 3 wks before 2 wks before last week week after

first version

limited

communicati

on

employees

and selected

customers

improvements

based on

feedback

all customers

contact with

mass media

more

improvements

massive

communicati

on

featured on

mass media

more

improvements

massive

accesses

add maps to

keep

attention

•An application ready by

Thursday noon

- based on votosycifras code

- public data: epicenter,

magnitude, faults, seismic

risk, aftershocks

Unexpected Earthquake

• Earthquake at 6.00pm on Wednesday

- 5,1 richter

- 10 people killed

4 wks before 3 wks before 2 wks before last week week after

first version

limited

communicati

on

employees

and selected

customers

impr

ove

men

ts

base

d on

feed

back

all

cust

ome

rs

cont

act

with

mass

medi

more

improvements

massive

communicati

on

featured on

mass media

more

improvements

massive

accesses

add maps to

keep

attention

medi

a

•An application ready by

Thursday noon

- based on votosycifras code

- public data: epicenter,

magnitude, fault, seismic

risk

Unexpected Earthquake

Unexpected Earthquake – Unexpected Traffic

• At first, severe performance problems- high latency (20-30 sec), unavailability

- dynamic maps

- dependency with external server not sized for heavy traffic

Unexpected Earthquake – Unexpected Traffic

• At first, severe performance problems- high latency (20-30 sec), unavailability

- dynamic maps

- dependency with external server not sized for heavy traffic

Amazon infrastructure = truly Amazing• Amazon infrastructure = truly Amazing- 15 min later, 6x hardware capacity

Unexpected Earthquake – Unexpected Traffic

• At first, severe performance problems- high latency (20-30 sec), unavailability

- dynamic maps

- dependency with external server not sized for heavy traffic

Amazon infrastructure = truly Amazing• Amazon infrastructure = truly Amazing- 15 min later, 6x hardware capacity

• Lessons learned- cache everything

- beware of dependencies with external systems

- load test in advance, if you can!

Last week’s final rehearsalElections Map featured in El Mundo’s home page

Premiere Night

• 4 people team- Download data

- Import into FGDB

- Configure Map

Generate Cache- Generate Cache

- Move to Production

- Turn Around 30-60 min

Sunday Monday Tuesday

Premiere Night and Next Day - Traffic

voting

hours end

featured on

home page

people go to

sleep

4.000.000

requests per

hour

morning after

elections

sleep

people go to

sleep

Was it worth it?

Results – Public Awareness

• 2 day traffic exceeded all previous accumulated traffic since the foundation of ESRI Spain

• roughly 1 million impressions of ESRI brand- online + paper

Public

Awareness

5K 5K5K 5K 5K 5K 5K

5K5K 5K

5K

5K

5K

5K 5K 5K 5K 5K

5K 5K5K 5K5K 5K5K5K

5K

5K

5K

5K

110K330K• public awareness clearly perceived by sales force

- “Great app!”

- “I’d love to put my data there!”

- “I’d love to have my data in an app like that!”5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

5K

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5K5K 5K 5K

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5K

5K

5K 5K 5K5K5K 5K

110K

one day

330K

four weeks4 min avg time

Results – Social Media Social

Media

visibility

Results – Team Morale Team

Morale

Party

Thank

YouYou