Rob SchererUser Experience Lead @uxRob

Rob AlfordProduct Manager @robmalford

Using a design sprint to accelerate innovation

Build Launch LearnIdea

Mon

Unpack

Tue

Sketch

Wed

Decide

Thu

Prototype

Fri

Test

The GV design sprint process

@uxRob@robmalford

We shortcut the usual endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is

any good, teams get great data from a prototype.

The sprint gives these companies a superpower: The ability to build and test

nearly any idea in just 40 hours.

www.gv.com/sprint/

@uxRob@robmalford

“Organisations that are truly lean have a strong competitive advantage

because they respond very rapidly and in a highly disciplined manner to market demand, rather than try to

predict the future.”

– Mary Poppendieck

@uxRob@robmalford

SEEK agile development lifecycle

Think

Deliver

Tweak

Design

Daily stand up

Team

Backlog refinement

Product Backlog

Retrospective

Showcase

Measure

Iterations

•  Employment Business Long Term Strategy

•  Market data •  Competitive landscape •  Product feedback

Inception

Tweaks from Product Metrics

Product Metric

Learnings

Roadmaps •  Strategic Roadmap •  Product Roadmaps •  Stream Roadmaps •  Tech Roadmap

Prioritisation of ideas list

Business Case

Opportunity Analysis

Production Release

Problem Definition

Conceptual Design

Refine Design Detailed Design

Research & Validation

Testing and Evaluation

@uxRob@robmalford

SEEK agile development lifecycle

Think

Deliver

Tweak

Design

Daily stand up

Team

Backlog refinement

Product Backlog

Retrospective

Showcase

Measure

Iterations

•  Employment Business Long Term Strategy

•  Market data •  Competitive landscape •  Product feedback

Inception

Tweaks from Product Metrics

Product Metric

Learnings

Roadmaps •  Strategic Roadmap •  Product Roadmaps •  Stream Roadmaps •  Tech Roadmap

Prioritisation of ideas list

Business Case

Opportunity Analysis

Production Release

Problem Definition

Conceptual Design

Refine Design Detailed Design

Research & Validation

Testing and Evaluation

Trying to predict the future?

Endless debate cycle?

@uxRob@robmalford

Build Launch LearnIdea

Mon

Unpack

Tue

Sketch

Wed

Decide

Thu

Prototype

Fri

Test

The GV design sprint process

@uxRob@robmalford

Build Launch LearnIdea

Mon

Unpack

Tue

Sketch

Wed

Decide

Thu

Prototype

Fri

Test

Empathy? Earlier user feedback?

The GV design sprint process

@uxRob@robmalford

Customer journey

@uxRob@robmalford

Empathy map

@uxRob@robmalford

Deviating from the GV process

@uxRob@robmalford

Ideas

Iterat

ionImplementation

Requirements

Discover Define Develop Deliver

The question or problem A clear opportunity A functioning and proven concept

Unpack & empathy How might we? Sketch & test Decide & prototype

Diverge and converge

@uxRob@robmalford

Shared understanding Informed decision

Definition Execution

Deviating from the GV process

1.Build empathy

2.Earlier user engagement

3.Test multiple ideas

4.No executive votes

@uxRob@robmalford

The key ingredients

1.The right team

2.Keeping it visual

3.Tight time constraints

4.Executive buy in (and freedom)

@uxRob@robmalford

Practical tips

1.Homework

2.Learn to draw exercise

3.Everyone facilitates

4.Everyone takes notes

5.Guerrilla research@uxRob@robmalford

Homework

@uxRob@robmalford

Learn to draw exercise

@uxRob@robmalford

Everyone facilitates

@uxRob@robmalford

Everyone takes notes

@uxRob@robmalford

Guerrilla research

@uxRob@robmalford

So what?

@uxRob@robmalford

Get in touch

/seek-user-experience

@SEEK_Geek

@uxRob

@robmalford

We’ve got some shoes to fill

Product Manager (Jobseeker) Product Manager (International) Delivery Manager x 2

We’re always looking for passionate people who know their stuff. Talk to us.

@uxRob@robmalford