uses of social technologies in business
DESCRIPTION
This deck was presented to BCIT's Communications educators at Professional Development Day June 1st, 2010.TRANSCRIPT
Uses of social technologies in business
Kemp EdmondsBCIT School of Business
http://j.mp/kempbcitcommpd
Defining Social Technologies
Trust the brain trust:http://en.wikipedia.org/wiki/Social_mediahttp://en.wikipedia.org/wiki/Social_softwarehttp://en.wikipedia.org/wiki/Social_networks
What’s on the menu
• Tools• Uses of social technologies in business
• Engage:– customers – targets– publics
• Public & Media Relations • Customer Service • Marketing • Create Evangelists • Reach influencers
Internal Collaboration
• Company Social network• Enterprise micro blogging• Collaboration Tool• Knowledge Base• Mobile Productivity• Attach files to posts
Monitor & Measure
• They are free and work• Get students started• Lead to larger paid versions in the workplace– Omniture– Radian6
What’s working for big business?
Big is different
• Driving social media with big budgets• Integrating social media with other marketing• Dedicated human resources• Experienced and existing systems• Capacity
Thought Leadership
Social Media Press Release
Open Up Everything
Crowdsourcing
Enterprise Social Networks
What’s Working for Small Business?
Connecting Authentically
Building real life Community
Trying new things
Being a hub
Actively engaging the community
Global Community
Answering Questions:Hidden Benefits
Creative Communications
Listening and Engaging – PR & CS
Access Niche Markets
4 essential traits for Social Media success in your career
• Develop authentic relationships• Be a digital trendsetter• Take risks• Give back
Please contact me
[email protected]://kempedmonds.com http://twitter.com/kempedmonds More Slidedecks from talks I’ve given:http://slideshare.net/kempedmonds
This slidedeck: http://j.mp/kempbcitcommpd