uses of social media. use 1: promote your own work see how purdue makes it easy to share their...
TRANSCRIPT
Uses of Social Media
Use 1: Promote your own work
See how Purdue makes it easy to share their news
New Twitter use study
Lots of interesting results
For example: Vast majority newspapers feeds promoted organizations’ own work and sent users back to their websites. 93 percent.
But only 2 percent share (retweet, etc.) from other organizations
Use 2:Breaking news
Storify
The Connecticut school shootings and the Toronto mayor’s crack cocaine admission
Use 3: Aggregation and curation
Like Topsy :
A social media search tool (has largest Twitter archive, back to 2007) featuring more than 400 billion pieces content. To make sense of it all, Topsy uses a ranking system that considers how often a piece of content is cited by others.
And paid like Geofeedia
Programs like Rebelmouse let you organize and display your social media for readers.
Use 4: Provide live information
Including live tweeting/Facebooking events
Use 5: To keep up with (and then get out) news
Reporters have their own list of Twitter/Facebook/Pinterest, etc. feeds they check regularly.
They get the breaking news tip to get the story out first.
As a reporting tool
Use 6: Reaction and comments
Many people comment first on social media. If you aren’t online, you won’t get it.
The more people you follow on Twitter, the more likely you are to come across a lead or a useful contact. Or reaction.
Search functions help you
Or they comment only on Social Media like the Russian president or
But be careful, the same principles of journalism apply
Use 7: To find sources
Or real people
Or story ideas or tips or crowdsourcing
Twitter can be valuable when you need a hand – an idea – or, reactions to an idea. Twitter is an instant focus group, on-call 24/7.
Purdue Exponent this week
To interview
Use 8: Show a different side/share different information
Reporters tended to share more of themselves in tweets. On average, reporters included personal anecdotes in 39% of the week's tweets. As with other findings, there was a wide range when it came to how casual those reporters were in their Twitter persona.
But again, check before you use
Use 8: Reach out to sources/reporters
• prnewswire: Social Media has provided the ultimate method of listening to clients, colleagues, journalists, bloggers…the list goes on.
• Intheblack: I reached out to a reporter/blogger last week on Twitter - led to a great interview and more importantly a great relationship.
Interactivity with readers
Social engagement
AP Style chat is one of my faves
Interactivity with fans
Monopoly’s new social media poll
Check out how the Newark, N.J., mayor is using social media
Finally, some say it is helping your writing
“Having an audience, particularly a vocal one, helps. Knowing your tweet, Facebook post or Instagram caption is potentially going to reach thousands of people can be a good incentive to proofread your social media posts. The fact that tweets can spread so quickly (even if you’ve deleted them) is another good reason to proofread them.” Source