uses and gratifications theory

2
USES AND GRATIFICATIONS THEORY

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Page 1: Uses and gratifications theory

USES AND GRATIFICATIONS THEORY

Page 2: Uses and gratifications theory

The Theory

The uses and gratifications theory is a very recent theory to help and try and understand mass communication between particulars.

The theory produces that the audience have taken the role of shaping and making different interpretation of the media they consume.

The model was developed from radio listeners and early broadcast hotters in the 40s.