Uses and

Gratifications

Blu

mle

r and K

atz

(1

974)

These two suggested

that people use the Media to content their

needs. This is called The

Four Needs Theory, It has

4 main parts.. -Escape and diversion

from every day life -Surveillance and

information -Personal relationships

-Personal Identity

Esc

ape a

nd

div

ers

ion f

rom

eve

ryday

life

Whilst reading things

like various stories about artists, readers

can get carried away

into the drama and excitement of it, therefore forgetting about possible bad stuff happening in their own life and it routes as a sort of escape for a little while.

Surv

eill

ance

and

info

rmati

on

Music magazines bring all

sorts of information to

readers, whether it be

about a new album or

general information about

a person. Alongside this,

they offer lots of links on

websites to offer even

more information out there.

Social Networking links are

a common aspect to come

by as a huge percentage of

people go on those sorts of

websites on a usual basis.

Pers

onal

Rela

tionsh

ips

Audience can talk to other

readers about the information they find. The

other readers could be

friends or perhaps even

someone they’ve met on

an online chat linked to one

of the music magazine

websites. By keeping to

date with the media, they

are gaining more social

interaction to share opinions, share information, etc.

Pers

onal I

denti

ty

People can sometimes

relate themselves with

certain stories they find,

creating a bigger interest. There is many

things that could personally interest a

reader. Also, people like

to personally identify

themselves with names

which describe them

such as a ‘Metal’ fan or

something.