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The top documents of marketingexperiments

What Your Customers Want
What Your Customers Want
1.325 views
Quick Win Clinic (Part I)
Quick Win Clinic (Part I)
1.796 views
Email Messaging: How overcoming 3 common errors increased clickthrough 104%
Email Messaging: How overcoming 3 common errors increased clickthrough 104%
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Copywriting on Tight Deadlines
Copywriting on Tight Deadlines
5.903 views
Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads
Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads
936 views
Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
1.302 views
Does 'Green' Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an environmentally conscious campaign
Does 'Green' Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an environmentally conscious campaign
692 views
How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant result
How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant result
752 views
Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%
Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%
776 views
The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response
The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response
1.987 views
Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
998 views
Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email
Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email
11.826 views
Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
2.372 views
Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases
Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases
4.765 views
Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions
Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions
823 views
Microsites Tested: Recent experiments reveal 2 common design mistakes that can kill microsite conversion rates
Microsites Tested: Recent experiments reveal 2 common design mistakes that can kill microsite conversion rates
1.328 views
Page Templates that Work
Page Templates that Work
3.699 views
When Should You Reveal Price?
When Should You Reveal Price?
1.448 views
Converting PPC Traffic
Converting PPC Traffic
1.662 views
Do Optional Form Fields Help (or Hurt) Conversion?
Do Optional Form Fields Help (or Hurt) Conversion?
6.011 views