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The top documents of johan-mark-berends

Janet Jackson - Runaway
Janet Jackson - Runaway
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Cooper IM A3
Cooper IM A3
32 views
(Sheet Music - Piano) Lionel Richie - Endless
(Sheet Music - Piano) Lionel Richie - Endless
22 views
Schmittlein, D. C., & Mahajan, V. (1982). Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance. Marketing Science, 1(1), 57-78
Schmittlein, D. C., & Mahajan, V. (1982). Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance. Marketing Science, 1(1), 57-78
8 views
Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button- the impact of mere virtual presence on brand evaluations and purchase intentions in social media
Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button- the impact of mere virtual presence on brand evaluations and purchase intentions in social media
221 views
Ailawadi, K. L., & Neslin, S. a. (1998). the Effect of Promotion on Consumption- Buying More and Consuming It Faster. Journal of Marketing Research, 390-398
Ailawadi, K. L., & Neslin, S. a. (1998). the Effect of Promotion on Consumption- Buying More and Consuming It Faster. Journal of Marketing Research, 390-398
64 views
Blattberg, R. C., & Neslin, S. A. (1989). Sales promotion- the long and the short of it. Marketing Letters, 1(1), 81-97..pdf
Blattberg, R. C., & Neslin, S. A. (1989). Sales promotion- the long and the short of it. Marketing Letters, 1(1), 81-97..pdf
147 views
Feick, L.F. and L.L. Price (1987), “The Market Maven-A Diffuser of Marketplace Information,” Journal of Marketing , 51, 83-97
Feick, L.F. and L.L. Price (1987), “The Market Maven-A Diffuser of Marketplace Information,” Journal of Marketing , 51, 83-97
231 views
Wansink, B., & Deshpande, R. (1994). “Out of sight, out of mind”- Pantry stockpiling and brand-usage frequency. Marketing Letters, 5(1), 91-100..pdf
Wansink, B., & Deshpande, R. (1994). “Out of sight, out of mind”- Pantry stockpiling and brand-usage frequency. Marketing Letters, 5(1), 91-100..pdf
37 views
Draft Master thesis
Draft Master thesis
46 views
Front Page Reference
Front Page Reference
216 views
Eppen, G. D., & Lieberman, J. (1981). a Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables. Journal of Marketing, 45(1), 116-129
Eppen, G. D., & Lieberman, J. (1981). a Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables. Journal of Marketing, 45(1), 116-129
22 views
Dul & Hak - Case Case Study Methodology in Business Research
Dul & Hak - Case Case Study Methodology in Business Research
187 views
Atuahene-Gima, K., & Evangelista, F. (2000). Cross-Functional Influence in New Product Development- An Exploratory Study of Marketing and R… D Perspectives. Management Science, 46(10),
Atuahene-Gima, K., & Evangelista, F. (2000). Cross-Functional Influence in New Product Development- An Exploratory Study of Marketing and R… D Perspectives. Management Science, 46(10),
9 views
Godes, David and Dina Mayzlin (2004), “Using Online Conversations to Study Word-of-Mouth Communication,” Marketing Science, 23 (4), 545–60..pdf
Godes, David and Dina Mayzlin (2004), “Using Online Conversations to Study Word-of-Mouth Communication,” Marketing Science, 23 (4), 545–60..pdf
214 views
Mela, C. F., Jedidi, K., & Bowman, D. (1998). The long-term impact of promotions on consumer stockpiling behavior. Journal of Marketing Research, 250-262.pdf
Mela, C. F., Jedidi, K., & Bowman, D. (1998). The long-term impact of promotions on consumer stockpiling behavior. Journal of Marketing Research, 250-262.pdf
214 views
Session 3_International Market Entry and Expansion Strategies Copy
Session 3_International Market Entry and Expansion Strategies Copy
221 views
Sun, B. (2005). Promotion effect on endogenous consumption. Marketing Science, 24(3), 430-443.pdf
Sun, B. (2005). Promotion effect on endogenous consumption. Marketing Science, 24(3), 430-443.pdf
215 views
Ailawadi, K. L., Harlam, B. A., César, J., & Trounce, D. (2007). Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS. Marketing Science, 26(4), 566-575.pdf
Ailawadi, K. L., Harlam, B. A., César, J., & Trounce, D. (2007). Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS. Marketing Science, 26(4), 566-575.pdf
217 views