users of archives in a world of social media (broch)
TRANSCRIPT
Users of archives in a world of social media
Louise Broch, Danish Broadcasting Corporation
My passion
• Perspective• Communication• Meeting people
Who am I?• Archivist in DR for 17 years• Background in musicology• Master degree in digital journalism 2017• Interested in modern users and how they influence
our possibility to reach them
What am I going to tell you about?• Why is your user so important? Theory
• How to get information about your user. Empirical data
• An outreach project: Your town – A part of history
Clay Shirky: Here comes everybody
“Our social tools remove older obstacles to public expression, and thus remove the bottlenecks that characterized mass media. The result is the mass amateurization of efforts previously reserved for media professionals”.
Peter Svarre (digital strategist): A new model – A perfect storm
Audio/visual archivesbefore digitization
Physicaleconomy
Digital economy
Non-professionals create the product
Only professionals create the product
Do you know your user?
3 Archetypes of users of danskkulturarv.dk
The sharing user – The Ambassador
• Videbæk, Jutland• 39 years old• In a couple• Twin boys (7 years)• History student
The independent user – The nerd
• Hillerød, north of Copenhagen• 48 years• Married• Two grown up children (18 and 22)• Journalist
The interested user – is there something in it for me?
• Gladsaxe close til Copenhagen• 47 years• Single• No children• Consultant in handicap equipment for stairs
What is our users interested in?Multiple choice, 115 responses
Danish History
Local History
Single Subjects, fx. Trains, Music History
Radio- and TV-programmes
Genealogy
Art
National treasures
Documents, books, letters
Historical photos
68,7%
53,9%
54,8%
47,8%47,8%
38,3%
37,4%
31,3%
30,4%
Behaviour on Facebook –groups about history
Yes, oneYes, severalNo, but would like to be part of one
Facebook-groups don’t interest me
I don’t have an account
Users of danskkulturarv.dk
YesNoMaybe
Your town – a part of history - The tools
Facebook video - DR Archive August 2017
Interactive stories
http://bybilleder.danskkulturarv.dk/D877TR3
http://bybilleder.danskkulturarv.dk/T2HJWRV
http://bybilleder.danskkulturarv.dk/C3SCU58
Visitors’ experiences”I’m very, very impressed, I think it’s a scoop that theymade this event”
”Let’s keep it, it would befantastic to have such a place in Esbjerg, where it could be as accessible as this. It’s really good”
”Maybe it’s nostalgia, I’m elderlyand I remember a lot in the clips. It’s also fun to see how the new technology can be used in relation with history”
My Points
• Don’t underestimate your users
– they are your partners, but they can be your competitors too.
• Your users are not consumers anymore – they interact.
• Show that you are the expert – users like to hear your voice.
• Don’t be afraid of involving your users – but tell them how to interact
• Meet your users – conversation promotes understanding
Questions?
• My contact information:
• Louise Broch
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/in/louise-broch-190a0a6/
• Twitter: @LouiseBroch