user tutorial - ecairn conversation(tm)
DESCRIPTION
User tutorial for eCairn Conversation(tm)TRANSCRIPT
![Page 1: User Tutorial - eCairn Conversation(tm)](https://reader034.vdocuments.us/reader034/viewer/2022042623/54868e2cb47959e20c8b5296/html5/thumbnails/1.jpg)
WorkgroupWorkgroup
Project 1 Project 2 Project N
JoeMary..JohnMikeGeoff
RelevantSocialMediaSources
JoeJohn Geoff
JoeMary Mike
MikeJohnMaryGeoff
Key Concepts Key Concepts
Users
Projects
Conversations from social media sources like blogs,
twitter accounts, facebook, ...
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1. Find Communities
Identify Influencers
Community Engagement Process Community Engagement Process
●Listen to top influencers●Search & Filter●Annotate & Share●Analyse and View Trends
THE 4 KEY STEPS:THE 4 KEY STEPS:
3. Build and Manage
Integrated Community
Plan
4. Measure Results
2. Understandthe
Conversation
Strategy
BuzzOutreach
Content MarketingPrivate community
Advertising
●Share of Voice●Share of Mind●Share of Conversations(on your fav topic)
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Dashboard and Workflow Dashboard and Workflow
Better Better ManageManage your Team Social Media Engagement Process your Team Social Media Engagement Process
Real-Time Team Activity Update
Record and Track your Actions
Understand your Influence in the Community
Understand your Influence in the Community
Measure your Share of Voice
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Reporting Reporting
Build Build Custom-ReportsCustom-Reports to Share your Progress to Share your Progress
Export Graphs
Export Posts