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User TestingGuiding the Way to Success

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The two parts of User TestingUsability Testing A systematic observation under controlled conditions

to determine how well people can use the product or service.

Concept Testing Tests the appeal and potential success of a new

product or service before it is launched.

For mobile this means testing how people use a specific application

or website on the mobile device.

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Testing will help you identify: navigation errors (failure to find

something), presentation errors (failure to understand something),

control usage problems (failure to use something), understand

how people use the service and get user feedback on the general

appeal of the service. Usability Testing should take place throughout

projects from the initial design to the last sprint to give you time to

address the issues during the design and development process.

What we think

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Types of User TestingGuerrilla Usability Testing Informal user involvement with little or no

budget available.

Lab Usability Testing User involvement in design phase to

understand needs and use patterns.

Contextual Usability Testing User involvement in the right

environment.

Remote Usability Testing User research located elsewhere than user.

LABTESTING

CONTEXTUAL TESTING

REMOTETESTING

GUERRILLATESTING

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Test the app with your target users during development and

chances are pretty high that you will develop something the

users want and find engaging. By doing at least one type of

User Testing you avoid ending up with a product that only

contains your own company’s requirements.

What we think

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Minimum Testing Requirements14 people that do not have a personal interest in the app.

A distribution tool for test versions of your app such as TestFlight.

A survey tool to get anonymous feedback from test users.

A test plan including the testing activities listed in this document.

A project plan that takes both user feedback and implementation

of this feedback into account during all phases of development.

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Involving users in the development process doesn’t have to be hard.

All you need are a handful of free tools and a commitment to collect

as much user feedback as possible so that your app can reach its

full potential.

What we think

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Testing MaterialsLow Fidelity Prototyping Quick mockup of ideas in an interactive

form that brings them to life to elicit feedback. It could be a paper or

digital format based on rough sketches or wireframes.

High Fidelity Prototype Interactive tappable mockups presenting the

main screens and main functionality of the app without real data.

Real App Anything stretching from a feature complete app to a

product that is close to launch.

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You can do User Testing during any phase of your project. From

presenting conceptual sketches of your app idea to exploring

sophisticated tools that record the user-screen interaction. It

doesn’t matter which one you choose, just find one that works

for you. The most important thing is that you do User Testing to

begin with.

What we think

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Other Testing ActivitiesA/B Testing Offering alternative versions of your product to

different users and comparing the results to find out which

one performs better.

Surveys A quick and easy way to get feedback from a large group of

people. Ideally they include a set of yes/no questions but also gives

users the opportunity to provide additional feedback.

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You can put as little or as much effort as you want in User Testing,

but be aware that the payoff will be relative to the time spent. We

have heard many clients claim there is not enough time to carry out

User Testing, but it is common sense that this is precisely one aspect

of app and mobile web development you do not want to skip.

What we think

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Example CaseUsability Testing for mFriend app

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BackgroundmFriend is an app developed as part of the Golden Gekko University

that is designed to help people have healthy sex. It provides support

and information about things like correct treatment for sexually

transmitted infections.

The following slides contain examples of findings from the User

Testing made for mFriend and the solutions that followed.

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Usability Challenge #1The app contained an inbox that was empty the first time the

user opened up the app. The users did not know if, how or when

they were going to start receiving messages which created some

confusion for them.

By adding an informative text on how the messages worked and

could be managed within the app, we removed all uncertainties.

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Usability Challenge #2The app contained a section named “I’m just looking for info”. Our

test users tended to go there no matter the situation since they were,

in some sense, always looking for information. This ultimately meant

that the app became less efficient in providing the correct answers.

The section content and name was changed to contain only the

most critical information (where to find your nearest sexual health

clinic). Now the users’ choices within the app became more clear

and they started following the expected user flow.

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Why is it important?User Testing is an integral step in providing a mobile solution. Both

time and money can be saved by identifying and addressing usability

issues before development starts.

For you as a company, this will ultimately lead to better products,

less risk and deeper insights. User-led projects will also help get

your products to market more quickly.

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It is never a bad thing to find usability issues when carrying out

User Testing. Quite the opposite. As long as you have a sprint plan

that takes user feedback into account, it simply means you will be

more successful once you launch your latest website or application!

At Golden Gekko we have committed to include User Testing in

every project going forward. We recommend you do the same so

that together, we keep on delivering high-quality mobile solutions.

Conclusions

web www.goldengekko.comemail info@goldengekko.com

Fighting for a world full of mobile solutions since 2005