USER STUDIES

Key insights & findings

III

WHO? - MIGRANTS & RESIDENTS

Annual income

Re

sid

en

ce

Annual income

Re

sid

en

ce

WHO? - LARGELY MIGRANTS

WHO? - VARIED PERSONAS

Anil Mohbe

25 - 45 yrs

Studied 5th to 9th

Skilled laborer,

Vendor

1 – 1.5L p.a.

Settlers

Imtiaz Patel

15-25 yrs

Studied 5th to 9th

Worker, driver

48,000 – 96,000

p.a.

Deepak Kamle

15-25yrs

HSC or Graduate

Accountant,

Teacher

1.5L – 3L p.a.

Hedonists Risers

Future Migrants

Recent Migrants

Raju Channe

35 – 55 yrs

Studied upto 4th

Laborer, tailor or

driver

75,000 – 90,000

p.a.

Transients

WHO? - VARIED PERSONAS

Anil Mohbe

25 - 45 yrs

Studied 5th to 9th

Skilled laborer,

Vendor

1 – 1.5L p.a.

Settlers

Recent Migrants

Raju Channe

35 – 55 yrs

Studied upto 4th

Laborer, tailor or

driver

75,000 – 90,000

p.a.

Transients

KEY PARAMETERS

•  Housing status

•  Age/ education/

occupation/ income

HOW THEY LIVE? - LIVING PRIORITIES

Settlers Hedonists Risers

Future Migrants

Recent Migrants

Anil Mohbe

Income increase

& saving

Measured

expenditure

Imtiaz Patel

Maintaining

income

Comfort

expenditure

Deepak Kamle

Steady income

rise + disposable

income

EMI

Transients

Raju Channe

Income stability

Minimizing

expenditure

HOW THEY LIVE? WHY? - VARIED CHOICES

Settlers Hedonists Risers

Future Migrants

Recent Migrants

Anil Mohbe

Productivity

Basic or minimal

comfort

Imtiaz Patel

Low-cost luxury

Compromised

quality

Deepak Kamle

Stability

Best in class

Transients

Raju Channe

Frugality

Hassle-free

(time/ money

minimum)

CARD SORTING – REVISITED

Marriage

Moved house

Settlers Transients

OBSERVATION – REVISITED

Settlers Transients

OUR TAKEAWAY

User centered design processes are

non- linear, reflective, iterative

HOW THEY LIVE? WHY? - VARIED CHOICES

Settlers Hedonists Risers

Future Migrants

Recent Migrants

Anil Mohbe

Productivity

Basic or minimal

comfort

Imtiaz Patel

Low-cost luxury

Compromised

quality

Deepak Kamle

Stability

Best in class

Transients

Raju Channe

Frugality

Hassle-free

(time/ money

minimum)

WHO IS RAJU CHANNE?

FAMILY

•  Wife: works to add 20% to HH

income

•  Children: study at municipal

school

HOUSING

•  High land value location

•  Rents one room + toilet/ bath

(shared) in slum. Non-durable,

unfinished

•  Partially serviced

3

1 2

5

RAJU’S HOUSE

Multipurpose, temporary

RAJU’S HOUSE

Multipurpose, temporary

!

!

!

!

!

!

!

!

!

RAJU’S NEIGHBORHOOD

Non-durable, short tenure

WHAT DOES RAJU ASPIRE?

MUST HAVE

•  Proximity to work space and

opportunities

•  Hassle-free access to services

•  Ready-to-use housing &

transferability

WOULD LIKE

•  Frugal (low-maintenance) living

•  Facilities for children (private, silent

space, furniture)

WHAT DOES RAJU’S WIFE ASPIRE?

MUST HAVE

•  Uninterrupted services (cooking

gas, water)

•  proximity to HIGs

WOULD LIKE

•  Working woman's’ kitchen

(Compact, efficient: easy to clean,

access, stand up cooking)

•  Privacy (toilet- bath – changing)

•  Child-care facility

WHAT DOES RAJU’S WIFE ASPIRE?

CAN COMPROMISE ON

•  Individual privacy

•  Dedicated spaces (flexible,

transformable)

WHAT CAN RAJU AFFORD?

EARNS

•  Income (Rs. 7500 p.m.)

SPENDS

c

c

c c c

c

Food 2625

Ren

t

15

00 Fuel

10

00

Clothi

ng

75

0

Educati

on

75

0

Medic

al

60

0

Oth

er

22

5 25/day Education

(Books, Supplies)

88/day Food

(Grains, Rice, Vegetables)

34/day Fuel

(Kerosene Electricity, Water,

Transport)

50/day Rent

WHAT CHALLENGES DOES HE FACE?

OTHER CHALLENGES

•  Irregular income

•  Limited access to credit

•  Lack of identification

•  Little or no savings

•  Pays more for poor quality

REFRAMING THE PROBLEM

+

low cost

housing

affordable

living

{ } { ..

THE CHALLENGE

How can we deliver a basic quality of living to

Raju Channe.. affordably?