user interface (ui) trends in e-commerce
TRANSCRIPT
User Interface Trends in E-commerce
What does UI mean?
● “UI” stands for ‘User Interface Design’
● It is the focus on the user's interaction with a website or mobile application through visual, aural and tactile elements
● A well designed UI is a necessity for every product design and even more for any e-commerce store
User Interface Trends in E-commerce
What Are the Most Important E-commerce UI Design Elements?
● Seamless Checkout: It refers to a simple, intuitive and trustable checkout design.● Clear Call To Actions (CTA’s): These elements trigger the user to the content,
selection of items for the cart, check out and the placement of an order.● High Quality Product Images: High quality product images make a huge
impact on engagement and cause psychological reactions such as desire and aspiration.
User Interface Trends in E-commerce
What is Hot in E-commerce Interface Design?
User Interface Trends in E-commerce
1. Hamburger Menu● This trend tends to hide the entire navigation menu into an icon, usually in the form of
three horizontal lines stacked together; when you click it, it reveals the entire menu.
User Interface Trends in E-commerce
Source: Reddit
PROS● Saves a lot of space
● Very useful for mobile
● It’s familiar to the actual user
CONS● It hides the main navigation
● If a user hasn’t interacted with the design element
before, it can hinder the user navigation experience
2. Long Scroll ● This trend is about having only one page work as the entire site. It easily organizes the
information and forms to fill in if there is a lot of data needed to display.
User Interface Trends in E-commerce
Source: Icon Finder
PROS● There’s no need for the user to navigate to other pages since all the
content is contained in the same place
● Storytelling is a very compelling way to attract users
CONS● It can get very long and heavy for the user to digest.
● Not a one-solution-fits-all type
● The story told throughout the site must be really compelling to make
the user scroll through the end
3. Hero Images ● This trend is about placing a big image as the first section of the landing page. Hero
images tend to be high quality and very colorful to attract all the user attention.
User Interface Trends in E-commerce
Source: Icon Finder
PROS● It’s very easy to attract the attention of the user since it’s the first thing they
will see on the site
● The image and the text are a great way to tell the user what’s the site about
CONS● This has become one of the most used structures and many sites look alike
● If the images or text aren’t aligned with the message that the site is trying to
convey, it can attract the wrong audience or make the target audience drop
rapidly
Conclusion
● In MagmaLabs, we like to be aware of the latest trends in user interface design to analyze new opportunities that enhance our product design and development of e-commerce websites and apps. However it’s important to think of personalization and actualization. Maybe a current trend doesn’t fit your type of offer. Possibly the boom of the trend is coming to its end or it’s been replaced with a new one.
User Interface Trends in E-commerce
About
■
MagmaLabs is an e-commerce and software consultancy that builds software solutions for emerging, mid-size, and growth companies using innovative
technologies, top talent, and diverse teams.
User Interface Trends in E-commerce
Need help?
Need help figuring out which User Interface trend fits your E-commerce?
A team member at MagmaLabs is happy to help!
Send an e-mail to: [email protected]
User Interface Trends in E-commerce
