User Experience So, what is it, anyway?

The definition of UXUX encompasses all aspects of the end-user’s interaction with an organization, its services, and its products.– Jakob Neilsen

My definition of UXThe discipline of UX is the process of optimizing the interactions between a person and an organization, its products, web sites/apps.

UserNeeds

Components of UX

Jessica Ivins, jessicaivins.net/blog

BusinessGoals

Components of UX

Jessica Ivins, jessicaivins.net/blog

TechnicalConstraints

Components of UX

Jessica Ivins, jessicaivins.net/blog

UserNeeds

BusinessGoals

TechnicalConstraints

Combine the Components

Jessica Ivins, jessicaivins.net/blog

UserNeeds

BusinessGoals

TechnicalConstraints

UX

UX, the Sweet Spot!

Jessica Ivins, jessicaivins.net/blog

The Goal of UXCreate an easy-to-use, pleasing & valuable product, web site/app

useful

desirableusable

valuable

�ndable

creditable

accessible

Peter Morville, semantidstudios.com

UX is an Iterative Process From this…

…To this.Rama, WikiMedia Commons

Apple, apple.com

Is it easy-to-use, pleasing, valuable?

useful

desirableusable

valuable

�ndable

creditable

accessible

Is it easy-to-use, pleasing, valuable?

useful

desirableusable

valuable

�ndable

creditable

accessible

Is it easy-to-use, pleasing, valuable?

useful

desirableusable

valuable

�ndable

creditable

accessible

Is it easy-to-use, pleasing, valuable?

useful

desirableusable

valuable

�ndable

creditable

accessible

UX: How to do it.1. Get to know

your users.

2. Include user needs when deciding how a site/app looks, behaves, and what it allows a user to do.

UserNeeds

BusinessGoals

TechnicalConstraints

UX

Techniques for getting to know your users:

Techniques for getting to know your users: • Interview them.

Techniques for getting to know your users: • Interview them.• Observe them.

Techniques for getting to know your users: • Interview them.• Observe them. • Survey them.

Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.

Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.• Conduct Card Sorting.

Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.• Conduct Card Sorting.• Interpret Search Analytics.

UserNeeds

BusinessGoals

TechnicalConstraints

UX

How do we include user needs in the decision-makingprocess?

The Elements of User ExperienceJesse James Garrett

Surface: Visual design Visual design

Skeleton: Interface design Navigation design

Structure: Interaction design Information architecture

Scope: Functional specifications Content requirements

Strategy: User needs Business objectives

Web as: Software Interface Hypertext Content

The Elements of User ExperienceSurface: Visual design Visual design

Skeleton: Interface design Navigation design

Structure: Interaction design Information architecture

Scope: Functional specifications Content requirements

Strategy: User needs Business objectives

Web as: Software Interface Hypertext Content

The Elements of User ExperienceSurface: Visual design Visual design

Skeleton: Interface design Navigation design

Structure: Interaction design Information architecture

Scope: Functional specifications Content requirements

Strategy: User needs Business objectives

Web as: Software Interface Hypertext Content

The Elements of User ExperienceSurface: Visual design Visual design

Skeleton: Interface design Navigation design

Structure: Interaction design Information architecture

Scope: Functional specifications Content requirements

Strategy: User needs Business objectives

Web as: Software Interface Hypertext Content

The Elements of User ExperienceSurface: Visual design Visual design

Skeleton: Interface design Navigation design

Structure: Interaction design Information architecture

Scope: Functional specifications Content requirements

Strategy: User needs Business objectives

Web as: Software Interface Hypertext Content

The ResultUX practices increase users’ satisfaction while meeting business objectives within technical constraints.

UserNeeds

BusinessGoals

TechnicalConstraints

UX

The Take-Aways1. Get to know your users.

2. Work together on UX.

3. Build easy-to-use, pleasing & valuable sites/apps

4. Use the adjectives to evaluate UX:

useful

desirableusable

valuable

�ndable

creditable

accessible

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Wide Web, 2nd Edition, by Jesse James Garrett. ©2010, New Riders.The Design of Everyday Things, by Don Norman, Neilsen Norman Group.

©2013, Basic Books.Designing for Behavior Change, Dr. Stephen Wendel, Hello Wallet. ©2013,

O’Reilly Media, Inc. Sketching User Experiences: the Workbook, By Saul Greenberg, Sheelagh

Carpendale, Nicolai Marquardt, Bill Buxton. ©2012, Elsevier, Inc. The User Experience Team of One: A Research and Design Survival Guide,

By Leah Buley. ©2013, Rosenfeld Media.Innovating for People: Handbook of Human-Centered Design, by the LUMA

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Lucrative Career for Writers of All Kinds, by Richard Sheffield. ©2013, CLUEfox Publishing.

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Morville & Louis Rosenfeld. ©2013, O’Reilly Media.Information Architecture: Blueprints for the Web, 2nd Edition, by Christina

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Nodder. ©2013, Wiley & Sons, Inc.Microinteractions, Dan Saffer, Smart Design. ©2014, O’Reilly Media.Designing Interfaces, by Jenifer Tidwell. ©2010, O’Reilly Media.

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Louis Rosenfeld. ©2011, Rosenfeld Media. Designing the Search Experience: The Information Architecture of

Discovery, by Tony Russell-Rose, Tyler Tate. ©2013, Elsevier, Inc.

UsabilityUsability.govDon’t Make Me Think, Revisited (3rd Edition), by Steve Krug. ©2014, New

Riders.Web Site Usability: A Designer’s Guide, by Jared M. Spool, Tara Scanlon,

Will Schroeder, Carolyn Snyder, Terri DeAngelo. ©2007, Elsevier, Inc.Card Sorting, by Donna Spencer. ©2011, Rosenfeld Media.Usable Usability: Simple Steps for Making Stuff Better, by Eric Reiss. ©2012,

Wiley & Sons, Inc.Measuring the User Experience: Collecting, Analyzing, and Presenting

Usability Metrics, by Thomas Tullis and William Albert. ©2010, Elsevier.