user experience v brand experience - steve pearce & andy clarke
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Brand experiencevs User experience
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THE Interactive Experience
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Brand experience IS user experience
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User experience IS brand experience
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Visual part
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Visual part
Interactive part
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“I want you to present 3 look’n’feels to us”
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“I want our site to LOOK amazing”
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“I’ll make it look good for ya”
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Process
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