user experience through the lens of sustainability
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User Experience through the Lens of Sustainability - presented at the annual Nelson Mandela Metropolitan University: IT Industry Symposium. Theme: Enterprise Systems for Green Date: 16 August 2013TRANSCRIPT
User Experience through the Lens of
Sustainability
NMMU IT Symposium: Enterprise Systems for Green
Dr Marco Pretorius
@PretoriusMarco
16 August 2013
User Experience and Sustainability
• We can reduce our footprint by
– Producing more with less
– Consuming better, wiser and less
– Designing products with a better User Experience
Let‟s look at a few
“challenging” designs
Sinclair C5
Not too fast…
Jack Donaghy’s microwave
Pontiac Aztek
Puck mouse
Atari Jaguar
Amstrad's E-m@iler Telephone
Sony remote for Google TV
The Squircle
Scissors to open
scissors?
Who may be at fault…
• We as designers! – (Human factors International – How to Design for the Big)
– We designed products that defined the consumer age
– We designed products that people do not need
– We designed products with huge externalised lifecycle costs
Manbearpig
Half man. Half bear. Half pig.
Also of course….
How Can We Improve Our Designs?
User Experience!!
Usability
“Usability really just means making sure that something works well:
• that a person of average (or even below average) ability and
experience
• can use the thing
• – whether it’s a website, a fighter jet, or a revolving door –
• for its intended purpose without getting hopelessly frustrated.”
-Steve Krug (2000)
User Experience
Morville, 2004
User Experience
Sustainable
+
Importance of UX
• Create products that are:
– Usable, useful, credible, desirable, accessible,
valuable, findable
– Sustainable
– Create a positive user experience for users
• Conduct user research
– Not to develop out of one person’s point of view
– But what do the users need??
A need to Institutionalise UX
• How to institutionalise UX?
– Methodology available at:
• http://uxstrategy.co.za/
Usability and UX Maturity Models
Selected UX Activities to Conduct
Who are our users?
User research
• E-Skills
• Language
• Accessibility
• Technology available
Cape Access
• Access to ICT to poor and rural communities across the Western Cape
Cape Access
Wireframes and Design
Eye Tracking
User-centred Design
UX Guidelines and Best Practice
• Western Cape Government
– Launching a UX Toolkit website
• Provide
–Guidelines
– Best Practices
– Lessons learnt
– Examples of good implementation in
government
UX Guidelines and Best Practice
• Western Cape Government
– Launching a UX Toolkit website
• Templates
–Wireframes
–Design
– Branding
–Coding (future phase)
• Advocate UX
–Newsletters, articles
110% Green Flagships
• An organisation
– that has made more than the usual commitment towards the Green
Economy
– They have taken up the call towards building an economy that
connects the well-being of our environment with the growth of our
economy
110% Green Flagships
Western Cape Green Economy Strategy
Framework 2013
• A framework for the Western Cape
– to become the lowest carbon province
– leading green economic hub of the African continent
• http://www.westerncape.gov.za/110green/documents
Western Cape Green Economy Strategy
Framework 2013
• Smart Living and Working
– Potential to be a pioneer in emerging markets and to be an early
adopter of new innovations, systems or technologies in the South
African context
Western Cape Green Economy Strategy
Framework 2013
• Smart Mobility
Smart Systems for Smart Living
• Homebug
– A product of Cape Town’s ICT sector
– Monitors energy consumption through a hardware device
• Understandable format
• Converts technical terms
– kilowatt-hours into Rands and cents
– which is more meaningful to users
– Tells you how much your watering schedule will cost each week
• Its irrigation control looks up weather forecasts online
– Cancel your irrigation on rainy days
» saving electricity, water and money
– http://www.homebug.co.za/
Smart Systems for Smart Living
• IWEX
– Integrated Waste Exchange
• Free online system
• Enables waste generators and users to exchange waste materials
• „one person‟s garbage is another person‟s gold'
• Facilitates the re-use of waste
– http://www.capetown.gov.za/en/iwex/Pages/default.aspx
Smart Mobility
• Go Metro
– A digital resource for commuters travelling by train
• Delivers train schedules, updates, announcements
– all via the traveller’s mobile phone
• Delays or changes to the published schedules are updated immediately
– http://www.gometro.co.za
Smart Mobility
• RideLink
– Designed to make it easier for students
• Find lifts with people travelling at similar times/areas
– A parking lot reserved exclusively for vehicles with 2 or more passengers
– http://www.greening.uct.ac.za/transport/ridelink/
Conclusions
• Improve the design of our products
• Also improves the sustainability
Conclusions
• Institutionalise UX
–http://uxstrategy.co.za/
References
• Institute of Customer Experience (India)
– http://www.slideshare.net/UXTrendspotting/frugal-innovations-a-necessary-
trend-for-the-future
• Human Factors International
– Course: How to Design for the Big: User Centred Strategy and Innovation
• The Idea Desk
– http://www.theideadesk.com/blog/10-worst-product-designs-good-ideas-
gone-bad/
• CNET
– http://crave.cnet.co.uk/gadgets/top-ten-terrible-tech-products-49293700/6/
• Western Cape Government 110% Green
– http://www.westerncape.gov.za/110green/
• UX Strategy
– http://uxstrategy.co.za
Thank you
Tel: Fax:
www.westerncape.gov.za
Contact Us
Dr Marco Pretorius
Usability Team Leader: e-Government for Citizens
+27 (0)21 483 5064 +27 (0)21 483 8998
Twitter: @PretoriusMarco