user experience new trends – remaining challenges (2011)
TRANSCRIPT
User Experience New Trends – Remaining Challenges
Silvia C. Zimmermann CEO & Lead Experience Designer President UPA International @ Infopress Montreal, 28.09.2011
„Software development is a relatively young industry”
„Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”
„Usability Testing (UT) is a formal method by which we obtain objective and subjective qualitative data on the usability of software, hardware, products and services. UT measures the effectiveness, the efficiency and the satisfaction of users in a particular environment or context of use.”
„User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.” Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur
before, during and after the use.
UX Testing
Bild von Tesla
„360o User Experience Research requires explicit as well as implicit testing methods.”
360o User Experience
Affective!Cognitive!
Expl
icit!
Impl
icit!
© Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. http://issuu.com/germanupa/docs/usability-professionals-2011
Usability Testing (Efficiency and Effectiveness)
Key Journey Testing Scenario based Testing
Acceptance Ratings
User Experience Questionnaires (UEQ)
Depth Interviews
Eye Tracking
Observation
EEG /GSR
EEG
GSR
Reaction Time
Frustration, confusion, disbelief, stress… "
Joy and happiness….."
7 Trends
Consumer Trends Paradigm Shift Social Media Social Innovation Fluid Experiences Context Aware Computing Smart Objects
Trend 1: Consumer Trends 2015
Easy Access Cool Convenience Deep Support Retro Selfness Neo Nature "Downshifting Mobile Markets Female Shift High Touch Casual Gaming Identity Consumption New Family Values High End-Design Creative Consumption
Trend 2: Paradigm Shift
Thank you Flicker: Chelsea Faith Source: Ethan Zuckerman
www.ergo.de"
Thank you Flicker: escapedtowisconsin
More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 to 170 friends People spend over 700 billion minutes per month on Facebook There are more than 250 million active users currently accessing Facebook through their mobile devices.
What is the average number of strong ties a person has?
Software and tools have not changed the basics of social science. Relationships are fundamental to the development of human beings. The internet will be rebuild around people. Networks will continue to influence our decision making process.
Thank you Flicker: GlobalCitizen01
Trend 4: Social Innovation /Crowdsourcing
http://www.youtube.com/watch?v=30xlabL-iEw
Trend 5: Fluid Experiences
Thank you Flicker: LukeW
Email reminder
3 clicks to check in on the website
Boarding pass is sent to my mobile app (shake it twice) 1
2
3
Seamless
Transitions
Trend 6: Context Aware Computing
anandtech.com
Deep
Support
Trend 7: Smart Objects
Thank you Flicker: samsungusa
dropyourenergybill.com
Deep
Support
packagingdigest.com/
360o User Experience U
sabi
lity!
Use
r !Ex
perie
nce!
Soci
al E
xper
ienc
e!D
esig
n!
Efficiency Effectiveness Subjective Satisfaction
Simplicity
Trust
Seamless transitioning
Contribution
Meaning Deep support
Joy of use
Usability
Aesthetics Utility
Hedonic Quality
„A good experience has a good hedonic quality”
Thank you very much! [email protected] @SZimmermann