user experience and intelligence summit march...
TRANSCRIPT
www.JPKGroupSummits.com
User Experience
and Intelligence
Summit
Intelligence Experience Design | UX Driven Innovation | MobileResponsive Design | Mapping Emotion Experience | Lean & Agile Design
Insight Collaboration | Persona Development | Prototyping Experience Team Building
13 CPE credits available!
March 3-4, 2016 | San Francisco, CA
#JPKGroup
LEARN. CONNECT.
TRANSFORM.
Reasons to Attend
Our forums allow attendees tolearn and share best practices,walk away with real-concrete,actionable solutions and expandtheir professional skill sets. Theagenda allows you to choosebetween multiple break outsession options so you and yourteam can converse and interactwith other attendees andpresenters. By attending, you andyour group will walk away withinvaluable-actionable examples,insights and connections that willhelp you tackle challenges in yourcurrent role.
Unique Format
The 2016 User Experience and Intelligence Summit is a two-day, multi-track, professional education and development event, featuring vendor-free learning, intimate, high-level networking and interactive andengaging topics. Experience Design, UX Strategy Insights and Innovationall play large roles in the success and growth of today’s products. Hearbest practices and lesson’s learned from successful experts andpractitioners currently succeeding in these areas. Gain insight from casestudies and motivation from leading experts. Ask questions, expand yourknowledge and attain un-biased recommendations in group discussions. Acquire and test new skills in interactive workshops.
Attendees can pick and choose from all sessions and workshops tocustomize their own summit experience. Geared towards practitioners,this is event will help you lead your design and product teams, grow andinnovate your products and gain a new understanding of your designprocess, products, users and market.
Along with the excellent learning and networking opportunities, yourtuition fee covers a full, hearty breakfast, lunch, snacks and refreshmentsfor both days. Also, stay after the last session on day 1 for our networkingreception and relax with drinks while you network with your peers in avendor-free atmosphere.
We understand not everyonelearns at the same pace ordelivery method. Our learningsessions range from 1 hourkeynote sessions, to longerworkshop sessions andinteractive group dialogue anddiscussion sessions that offermore hands-on, interactivelearning. These sessions aredesigned to help each attendeeget the absolute most out of theother attendees and speakers.
What's Included
Along with the excellent learningand networking opportunities,your tuition fee covers a full,hearty breakfast, lunch, snacksand refreshments for both days.Also, stay after the last sessionon day 1 for our networkingreception and relax with drinkswhile you network with yourpeers in a vendor-freeatmosphere.
9:30 am 15 Minute Networking and Refreshment Break
20-year-old
Marianne Teigen
recently published
her first young
adult novel, and
in only a month,
it has reached the
New York Times
Bestsellers list.
7:45 am Registration and Breakfast
8:15 am Welcome and Opening Comments
10:45 am 15 Minute Networking and Refreshment Break
www.JPKGroupSummits.com
8:30 am Opening Keynote: Experience Matters
Gain insights and an intelligence baseline through a day in your user and customer’s eyes
• Gain insights by analyzing your customer and users product touch-points and journey
• Identify motivations behind user behavior and expectations to better innovate and frame your product
• Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization
9:45 am Keynote: Innovation & Collaboration for Market Growth
Applying market segmentation and intelligence to innovate, grow and gain a competitive advantage
• Enhancing your product roadmap with an intelligence roadmap for a clearer picture of market forces and to better
identify growth areas
• Multi-stage closed loop management system for strategy execution
• Better understand customer and user demand and signals to identify disruptive innovation opportunities
11:00 am Keynote: Beyond Usable
Mapping Emotion to Product Experience
• Utilize human-centered design and UX research strategies to innovate and improve experiences
• Learn innovative feedback loop techniques using rapid UX inquiry cycles to gain more accurate and insightful data
• Go beyond usability to uncover true user motivations and need
12:00 pm Lunch
1:00 pm Track A: Cross-Channel User Experience
Design thinking strategy to encompass all touchpoints
• Creating a unified and over-arching user experience that factors in channel strength and weaknesses
• Developing a strategic line of sight into each channels purpose and function
• Optimize and individualize content and context while maintaining a consistent experience
1:00 pm Track A: Storytelling in Design1:00 pm Track B: Developing an Experience Focused Product Development Team
Understanding and growing team roles to fit the product management puzzle
• Ensuring product ownership is felt through all stakeholders
• Managing product data in a transparent real-time environment
• Building a cross-functional and collaborative team with a central UX focus
20-year-old
Marianne Teigen
recently published
her first young
adult novel, and
in only a month,
it has reached the
New York Times
Bestsellers list.
5:00 pm Networking Reception
2:15 pm Track A: Voice of the User Optimization
Gain critical feedback and insights by capturing and highlighting user feedback
• Distinguishing stakeholders roles and positions to ensure all users and customers voices are heard and key
influencers impact is accounted for
• Identifying key feedback junctions in your product roadmap to optimize data collection
• Discover motivations that drive your user decision making to better influence user behavior
2:15 pm Track B: Predictive Lifecyle Forecasting
Developing a complete line-of-site view of your product strategy, touchpoints and roadmap
• Common pitfalls to watch for in your product strategy
• Collaborative approaches to ensure transparency to stakeholders & proper flow of data throughout your product roadmap
• Establish key metrics and benchmarks to ensure continuous improvement and innovation
Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning
• Utilize product roadmap data to improve launch schedule and resource allocation
• Apply simple modeling and forecasting techniques to spot opportunities and inefficiencies in lifecycles planning
• Forecast product growth and use scenario planning to plan for external market variables
3:30 pm Track A: Usability through Quality Assurance
The critical intersection of UX, UI and QA
• Viewing QA through the experience lens
• Aligning QA testing and the user journey map
• Enhancing the experience interface while improving QA efficiency
3:30 pm Track B: 360° Product Management
4:30 pm Interactive Discussion
Discussion Group: Social UX Impact
• Interactive discussion on social media’s effect and influence on user and product experience, real-time
feedback and innovation
9:30 am 15 Minute Networking and Refreshment Break
20-year-old
Marianne Teigen
recently published
her first young
adult novel, and
in only a month,
it has reached the
New York Times
Bestsellers list.
7:45 am Registration and Breakfast
8:15 am Welcome and Opening Comments
10:45 am 15 Minute Networking and Refreshment Break
8:30 am Opening Keynote: Next Generation Connected Product Experience
Designing & managing connected products & services to create the next experience standard
• Incorporating innovative new connected experiences into products
• Overcoming cross platform design challenges and other IOT Design hurdles
• Understanding and managing connected product limitations and expectations
9:45 am Keynote: Quantifying Impactful Experience Design
Using both qualitative and quantitative data to make the most experience design impact
• Acquiring data and insights at the most critical touch and conversion points
• Scenario planning and small sample usability testing methodology
• Communicating value, tracking ROI and executing on insights
11:00 am Track B: Process, Growth & Innovation
Gain perspective on innovative intelligence and growth frameworks, new product development processes
and discover how to best find success
• Using intelligence methodologies to gain critical insights
• Pre-launch innovation and creative market testing insights
• Communicating value, managing process change & transitions from standard business & product development models
11:00 am Track A: Experience Re-Branding
Redesigning an enterprise product with consumer appeal
• Developing a connected experience and consistent brand through all touch-points
• Creating the experience that motivates your users and customers to act
• Incorporating interactive design features that captivate and enhance the experience
12:00 pm Lunch
1:00 pm Track A: Interactive Workshop – Persona Insights & Development
Discover the voice and motivations of your customers and users
3:00 pm 15 Minute Networking and Refreshment Break
3:15 pm Closing Address: Experience Leaders
Drive positive change, collaboration and innovation throughout your product, brand and organization
3:15 pm Adjourn
Kelly Goto – CEO, Founder at gotoresearchKelly Goto is passionate about helping organizations truly understand and empathize with theircustomers, so they can deliver products and services that are genuinely meaningful. After morethan 20 years on the digital frontier, Kelly knows user experience (UX) as well or better thananybody. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic that’s beentranslated into 22 languages so far.
Amanda Linden – Head of Design at AsanaAmanda is responsible for product and marketing design at Asana, and also the Asana brand. Priorto Asana, she was the Design Director for Intuit’s small business division. There, she led theredesign of Intuit Quickbooks web and mobile products, and also managed their payroll andpayments experiences. She was previously a Director of Design at Yahoo! on the platform team.Amanda has an MBA and a BS in visual communication from UC Davis.
Nadeem Firasta – Founder, Managing Partner at Amalfi Consulting, LLCNadeem Firasta is a strategy specialist whose forte' is sensing market trends in Internet of Things,Semiconductors and Mobile Computing industries. He is a former product strategist with Inteland is currently founder and managing director at Amalfi Consulting, LLC.
Andy Markov – Director User Experience Sony at PlayStation Network
Roy Barnes – President Blue Space ConsultingCustomer Experience and Performance Management Expert; Former SVP at Marriott VacationClub International; Author of "Customer Experience For Dummies"
Arik Johnson – Founder and Chairman at Aurora WDCArik Johnson is Chairman of Aurora WDC, the intelligence advisory firm he founded in 1995.After stepping aside as CEO in late 2009, today Arik serves as Managing Director and leadarchitect at Aurora’s R&D lab, think tank network and intelligence policy institute, the Center forOrganizational Reconnaissance (COR).
Sarah Bernard – Product Executive & StrategistSarah Bernard has previously held positions as General Manager, SVP and VP of Global ProductDevelopment in companies within Johnson & Johnson, Hewlett-Packard, Expedia Inc., and Vantiv.Ms. Bernard holds a BA in Cognitive Science (the study of Artificial and Human Intelligence) fromBrown University.
Kal De – Vice President, R&D, Cloud Automation Product Engineering at VMware
Chris Painter – Director of Product, Software and Services at GoPro
Bill Rus – Analytics Team Lead at Apollo Education Group
Barbara Anderson – Former VP Operations, Product & Innovation at Les Mills USBarbara Anderson is a supply chain executive with more than 15 years of executive levelexperience in supply chain operations, planning and forecasting. Having led several projects todesign and launch forecasting systems and processes, Barbara has extensive hands on experienceidentifying the critical inputs to both creating and analyzing forecasts in collaborative teams.Barbara moved to San Francisco in 2013 where she launched the US Equipment business for LesMills. Barbara currently lives in Marin.
"I’ve attended 15+ SCIP/Frost & Sullivan
conferences and this has been the most
valuable to me. Practical and
actionable."
"It was great not having 'vendors'
selling/promoting services during
breaks or in speaking sessions."
"Relevant topics and diverse but
relatable group of speakers."
"Informal dialogue and peer learnings
was great! Ability to learn/become aware
of new tools and concepts."
User Experience Professionals
Product Development Teams
Innovation Managers
Product Managers
Research Analysts & Teams
Software Developers
Quality Assurance Teams
Web Design Professionals
Customer Insight Teams
Product Marketing Professionals
Webmasters
Marketing Managers
Business Development Managers
Strategy & Insight focused Teams
Information Architects
Business Intelligence Professionals
Strategy Officers
….anyone dealing with user and customer
insights, innovation and product
development!
We currently have a discounted room rate for our
attendees. There is a limited amount of rooms at the
discounted rate so reserve today in order to secure
your rate. Rate available until February 12, 2016.
You may reserve your room by phone:
1‐866‐324‐6914 (mention the JPK Group name to
receive the discount).
Reserve Your Room online at
https://resweb.passkey.com/go/JPKGroupProgram
Room Rate: $259/night.
Limited amount of discounted rooms available.
Hilton San Francisco Airport Bayfront
600 Airport Blvd.Burlingame, CA 94010650-340-8500
JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA)as a sponsor of continuing professional education on the National Registry of CPE Sponsors. Stateboards of accountancy have final authority on the acceptance of individual courses for CPE credit.Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsorsthrough its website: www.learningmarket.org.
Recommended Field of Study: General
Program Level: Basic
Delivery Method: Group‐Live
Prerequisites: None
Advanced Prep: None
POSTMODERNPAINTING. Stella
alternately paints inoil and watercolor
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DECEMBER 2016
Summit Registration Attendee Participation Rates1 Person - $1,499 total (a $300 discount)2 People - $2,899 total (a $700 discount)
3 People - $3,999 total (a $1,400 discount)4 People - $4,999 total ($2,197 discount)
5+ People - Email [email protected]
Pay by Check
Checks should be made payable to JPK
Group LLC. The mailing address for checks
and tax forms is 11251 Rancho Carmel
Drive #502876, San Diego, CA 92150
Cancellation/Rescheduling Policy
All cancellations made four weeks or
longer from the summit’s start date will be
provided a full refund or credit toward
current or future JPK Group programs.
Any cancellations made within four weeks
of the programs start date will be provided
with credit toward current or future JPK
Group programs.within four weeks of the
programs start date will be provided with
credit toward current or future JPK Group
programs.
Online:JPKGroupSummits.com
Fax: 888-651-9685
Phone: 858-386-0013