user centric eployee portal michalsen.ppt
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User centric employee portal The story of the Olav Thon Group, and the road to 6000 happy users. Kjartan Michalsen // Team manager user experience, Logica Norway Kjartan Dannatt // Webmanager, Olav Thon Group
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Kjartan Dannatt Olav Thon Group
Kjartan Michalsen
Logica Norway
About the Olav Thon Group - 70 Hotels in Norway, Sweden, Belgium and the Netherlands - Shopping malls - Real estate - Gift cards - Restaurants and bars - Parking - Lottery - …and much more
© Logica <YEAR>. All rights reserved
• Logica is a business and technology service company, employing
39,000 people across 36 countries.
• We create value by successfully integrating people, business and technology to create effective, sustainable business ecosystems.
• User Experience teams in multiple countries, like Germany and Norway
• Ranked as number 1 full service intranet provider in Germany by BVdW
• UX team in Norway concist of 12 information architects and designers.
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About Logica
Footer appears here
The Challenge
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How to build an intranet which will solve the top tasks of users in a wide variety of businesses?
Felles intranett
© Logica + OTG 2011
• To make employees in OTG more efficient • To increase the reliability of internal information • To create one common information platform for OTG • To contribute to the diffusion of knowledge and competence across
divisions and departments • Strengthen the individual employee’s awareness of being part of the
Olav Thon Group
The objective
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© Logica + OTG 2011
The intranet should be • Task-oriented • Relevant • User-driven • Based on the principle of “first things first”
Philosophy
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The UX process
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Analysis Understanding our client´s business and users
Putting the user first Design from the outside in If we don’t care it will show in the final product
Top tasks questionare – quantitative research
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© Logica + OTG 2011
• Finding a co-worker and/or “function”, for example, "Kjartan" or
"web editor" • Read news items • Find terms and conditions for corporate clients • Find HSE manuals • Sign up and find information about training and seminars • Find special offers for employees in the OTG • Retrieve information from Superoffice (CRM database)
Top tasks
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© Logica + OTG 2011
• Find pictures and logos • Book a hotel room • Find regulations for maternity leave / sick pay • Find concept manuals • Find legal texts, e.g marketing regulations • Job opportunities • Regulations concerning payment/salary • Find “a place”, such as a hotel or a hotel
Top tasks
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Interviews – qualitative research
Concept Define direction and how to reach our goals
Felles intranett
We try out complex layouts and prioritize information.
Design Designing and testing our prototype in as many iterations as needed
Evolution of a prototype
The result Are there 6000 happy users?
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© Logica + OTG 2011
• Everyone can publish news • Everyone can comment on news • Everyone can send messages
User driven content and dialogue
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© Logica + OTG 2011
• 3500 medium-happy users • The introduction of a new communication platform is not enough in
itself • A large and complex organisation - and a small web department • The key: Content, content and content
The present
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© Logica + OTG 2011
• User testing and continual improvement of content and UI • Tweaking, not redesigning • "Like" feature, more ways to provide feedback on content • Mobile version?
The future
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Why UX? More than colors
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Why is UX important? Dissatisfied users breeds dissatisfied customers. UX designers works towards creating satisfied users. UX is good for business.
What is good ux design? 6 principles: 1. User experiences are subjective 2. Users just care about themselves 3. Everybody must think about the user - not just the ux designers 4. Uninvolved clients breeds uninvolved users 5. Users will always try their best 6. It is impossible to cheat the user
Thank you! Kjartan Michalsen, Logica Norway // [email protected] // twitter.com/liksom Kjartan Dannatt, Olav Thon Gruppen // [email protected]
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