useoftouristicinfrastructureafter the olympics a...

Use of touristic infrastructure after the Olympicsa comparing analysis of London 2012 and Rio 2016

Mustafa Pamuk | Faculty International Business | IBIS | Winter term 2019/2020

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Table of content

1 – Introduction

2 – London 2012

3 – Rio 2016

4 – Conclusion

5 – References

Mustafa Pamuk | Faculty International Business | IBIS | Winter term 2019/2020 | 2

Introduction1.1 Summer Olympics

• Used to be an athletic festival in ancient Greece

• International Sporting Event every 4 years

• Countries National Olympic Committee (NOC) applies to host the games (US$ 150.000 fee)

• Decision for the host city is made 7 years before at an IOC session

· 2005 IOC Session in Singapore - London for 2012 Olympics

· 2009 IOC Session in Copenhagen - Rio de Janeiro for 2016 Olympics

• IOC investigates the host cities

· big enough (venues, adequate housing)

· reliable public transport

· convince the residents for the costs

| 3Mustafa Pamuk | Faculty International Business | IBIS | Winter term 2019/2020

Introduction1.2 Problem & Goal

Problem?Are the Summer Olympics an expensive one-time investment or a sustainable investment with reasonable reuse after the event?

GoalInvestigate Olympic infrastructure and it´s use after the event


London 20122.1 Facts & Figures


Summer Olympics 2012 - London

• 27 July - 12 August 2012

• 29 August - 9 September 2012 for Paralympics

• 204 Teams and 10.500 athletes

• Host city in 1908, 1948

• 34 venues (new, used and temporary)

• Construction aimed for redevelopment and sustainability (Main focus – Stratford)

• Total cost US$ 14.6 billion – US$ 4.4 billion taxpayer contribution

• 1st Olympics in which Women competed in every discipline

• Built for the 2012 Olympics in Stratford/East London

• Used to be a contaminated waste- and industrial land before

• Size 2.5km² ≙ 357 soccer pitches

• Contains the Olympic village and 9 venues (permanent and temporary)

• Main focus was to redevelop Stratford and reuse it a residents´ hub

Post Event · permanent venues used for sports, concerts,

events, schools or for recreational activities

· Olympic village transformed as a residential place


London 20122.2 Queen Elizabeth Olympic Park

• Constructed for the 2012 Summer Olympics

• Located in the Olympic Park in London

• Construction cost US$ 600 million (+300 million for renovations in 2019)

• Used for the opening, closing ceremony and as a venue during the Event

Post Event · Ground of soccer team - West Ham United

· Venue for 2015 Rugby World Cup

· 2017 Championship in Athletics

· Used for concerts AC/DC, Guns n´Roses, Robbie Williams


London 20122.3 Olympic Stadium

London 20122.4 East Village


• Located in the Olympic Park in London

• Accommodated 17.000 athletes and officials during the event

Post Event · 2.818 new homes (affordable and private rental)

· more than 6.000 people residing (2019)

· shops, offices, health centre and a school

London 20122.5 Olympic Javelin


• Backround - London scored poorly for Public Transportation in the Olympic Committee’s evaluation

• Part of the public transport improvement plan as preparation for 2012 Olympics

• Started to run 28 July 2012

• Served between St Pancras and Ebbsfleet via Stratford Station

Post Event · serving more destinations at a lower frequency

· commuting between London and Channel Tunnel(108km)

Olympic Javelin

London 20122.6 Emirates Air Line


• Opened 28 June 2012

• Cable car link which connected 2 Olympic venues - ExCeL and o2 Arena

• Cost US$ 70 million of which US$ 40 million sponsored Emirates Airlines

• 36 gondolas which are wheelchair and cyclist friendly

• Can carry up to 2.500 people / hour

Post event · serving 7 days a week

· 25 – 31 August 2019 43.095 Passengers

· 15 – 21 September 2019 25.501 Passengers

Rio 20163.1 Facts & figures


Summer Olympics 2016 – Rio de Janeiro

• 5 - 21 August 2016

• 7 - 18 September 2016 for Paralympics

• 207 teams and 11.200 athletes

• First country in Latin America to host the Olympics

• Fourth developing country to host the Olympics

• 34 venues (new, used and temporary)

• 4 areas ·Barra ·Copacaba ·Deodoro ·Maracanã

• Total cost US$ 13.1 billion – US$ 11.6 billion taxpayer contribution

• Building Infrastructure located in Barra / West Rio de Janeiro

• Cluster of 9 venues

• Originally 3 venues were built for the 2007 Pan American games

• 6 more venues added for serving the 2016 Summer Olympics

Post Event · Many venues left abandoned

· Entry forbidden for outsiders


Rio 20163.2 Olympic Park Rio

• Constructed in 2014 as a temporary Aquatics Centre

• One of the 9 venues in the Olympic Park in Rio

• Construction cost of US$ 38 million

Post event · Abandoned

· No commercial or recreational use


Rio 20163.3 Olympic Aquatics Stadium

• Located in the Olympic Park in Rio

• Largest Olympic Park in history

• Residents of Vila Autódromo were forcefully evicted

• Accommodated 18.000 athletes and officials during the event

• Australian Team boycotted the village for a few days

Post Event · Many Apartments left vacant

· After a year less than 10% were sold


Rio 20163.4 Olympic Village

• Soccer Stadium built in 1948

• Located in Maracanã / Rio de Janeiro

• Big renovation from 2010 – 2013

• 2014 Fifa World Cup

• 2016 Summer Olympic venue and place for opening, closing ceremony

Post Event · dormant for a long time

· no electricity due to unpaid bill

· Vandalism (seats, fire extinguishers, TV´s etc.)

· Tours of the stadium were halted


Rio 20163.5 Maracanã Stadium

• One of several public transport projects of Rio de Janeiro

• Built after the successful bid to host the Summer Olympics

• The inauguration was 2 months before the event

• Cut transport times from and to the venues in Rio

• 434 tram´s and 42 stations

• Connects Santos Dumont Airport with the city

Post Event · use as a reliable mean of commuting in Rio


Rio 20163.6 Rio Light Rail

Considering many positive examples – London has managed to reuse touristic

infrastructure after the Olympics in a sustainable way.

Negative examples overweigh the good ones in Rio – it was more an expensive

one-time investment to host the Olympics.


Conclusion

Books• The London Olympics and Urban Development: The Mega-Event City; 2015• London 2012 and the Post-Olympics City: A Hollow Legacy?;2016• Rio 2016: Olympic Myths, Hard Realities;2017

Internet• https://www.olympic.org/rio-2016• https://www.olympic.org/london-2012• https://www.theguardian.com/sport/rio-2016• https://tfl.gov.uk/modes/emirates-air-line/• https://www.ons.gov.uk/• https://www.businessinsider.de/rio-olympics-athletes-village-mostly-vacant-2017-7?r=US&IR=T• http://www.eastvillagelondon.co.uk/about-us• https://www.queenelizabetholympicpark.co.uk/the-park


References

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