use twitter for business
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Use twitter forTRANSCRIPT
USE TWITTER FOR BUSINESS
BY- SACHIT SINGH
VISIT- HTTP://SMARTPASSIVEINCOMES.BLOGSPOT.COM
Introductions – Sachit Singh Singh Sachit – Freelance Digital Marketer Twitter— http://twitter.com/sachit_singh Linked In— http://in.linkedin.com/in/singhsachit FaceBook— http://www.facebook.com/singhsachit Blog— http://smartpassiveincomes.blogspot.com
Introduction to Twitter or What is Twitter?
In very simple language— Free social networking and micro-blogging
service that allows anyone to say anything to anybody in 140 characters or less.
Twitter is know as a “what are you doing now” type of micro-blogging.
Great way to communicate/network with contacts old and new People.
You can subscribe, share, listed, friend or follow as many feeds as you would like.
The 140 cha. Massage in knows as tweets
How to Use Twitter ?
Sign UP ! Go to this Link— http://twitter.com/account/create Any question or doubt about twitter just
click on this link and it will clear your doubt—
http://help.twitter.com/index.php?pg=kb.book&id=1
Profile & Twitter Handle Include your photo or Company Logo Create Background For your twitter Profile –
Personal profile– add photo in your background
-- Your website or blog
-- Other social sites link
-- CTA- call to action Business profile– add company logo in your background
-- Company website or blog
-- Current maintainer of profile
-- Other social sites link
-- CTA
-- Contact Info
-- Little Description about Company Use targeted keywords in your Profile so search engine can find you Use kws in your profile Url or company name
Why would I use twitter ? Do you want to connect with others in
your industry/who share your views? Do you want instant access to what is
being said about your company/brand? Would you like a steady stream of ideas,
content, links, resources, and tips focused on your area of expertise or interest?
Would like to get info about new trends
Why would I use twitter ? Would you like to monitor what is being
said about your customers or target audience?
Would you like to extend the reach of your thought leadership?
Are you looking to promote your products directly to a target audience?
Twitter is great for all of these, except the last one!
Why would I use twitter ? News is happening first on Twitter! Great way to get the headlines before
they even hit the newswires or news about what is happening in your community.
Keep track on what people say about your company
Who to Follow ?
With Twitter, who you follow is everything
First figure out who is important to you:People talking about your brand or industryProspectsCustomersInfluencersExperts
Resources exist to help you find them
Finding people to follow ? Summize.com, Tweetscan.com – search
Tweets for company/industry keywords Quotably.com – search/view
conversations by Twitter name Twellow.com, Socialbrandindex.com –
Twitter business directories Dossy.org/twitter/karma – see who’s
following you so you can follow back
Follow in right way ?
Don’t start following 1,000 people right away
Follow those who follow you Start monitoring keyword mentions related
to your brand or company or interests Follow others in proportion to who is
following you Follow your competitor to see what they
doing and keep eyes on him
What do I say ?
Follow those who interest you and be of interest yourself so others will follow you
Provide something of value – information, links, tips, humor, personality, humanity
Don’t be a bot or spammer! Remember to engage in two-way
conversation
How Do I Brand & Promote My Business?
Grab branded Twitter name NOW Even if not ready to use it, scoop it up
Generate website or blog traffic Showcase your website link in profile Tweet to promote new blog posts (yours
and others of interest) Feature “specials” for Twitter followers Don’t over-promote, but do share links and
information related to your business
How Do I Brand & Promote My Business?
Answer questions, offer advice Provide tips and info related to your brand,
company or industry Showcase your expertise and gain
credibility Be a good Twitizen – respond to queries
about more than just your subject area Add value to gain and keep followers
Be a human voice for your brand
How Do I Brand & Promote My Business?
Showcase your Twitter @name in offline communications:
Advertisements Business cards Email signature Press releases Packaging Web site
Twitter Apps
Twitter apps Houtsuite Ping.fm tweet deck