use twitter for business

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Page 1: Use twitter for business

USE TWITTER FOR BUSINESS

BY- SACHIT SINGH

VISIT- HTTP://SMARTPASSIVEINCOMES.BLOGSPOT.COM

Page 2: Use twitter for business

Introductions – Sachit Singh Singh Sachit – Freelance Digital Marketer Twitter— http://twitter.com/sachit_singh Linked In— http://in.linkedin.com/in/singhsachit FaceBook— http://www.facebook.com/singhsachit Blog— http://smartpassiveincomes.blogspot.com

Page 3: Use twitter for business

Introduction to Twitter or What is Twitter?

In very simple language— Free social networking and micro-blogging

service that allows anyone to say anything to anybody in 140 characters or less.

Twitter is know as a “what are you doing now” type of micro-blogging.

Great way to communicate/network with contacts old and new People.

You can subscribe, share, listed, friend or follow as many feeds as you would like.

The 140 cha. Massage in knows as tweets

Page 4: Use twitter for business

How to Use Twitter ?

Sign UP ! Go to this Link— http://twitter.com/account/create Any question or doubt about twitter just

click on this link and it will clear your doubt—

http://help.twitter.com/index.php?pg=kb.book&id=1

Page 5: Use twitter for business

Profile & Twitter Handle Include your photo or Company Logo Create Background For your twitter Profile –

Personal profile– add photo in your background

-- Your website or blog

-- Other social sites link

-- CTA- call to action Business profile– add company logo in your background

-- Company website or blog

-- Current maintainer of profile

-- Other social sites link

-- CTA

-- Contact Info

-- Little Description about Company Use targeted keywords in your Profile so search engine can find you Use kws in your profile Url or company name

Page 6: Use twitter for business

Why would I use twitter ? Do you want to connect with others in

your industry/who share your views? Do you want instant access to what is

being said about your company/brand? Would you like a steady stream of ideas,

content, links, resources, and tips focused on your area of expertise or interest?

Would like to get info about new trends

Page 7: Use twitter for business

Why would I use twitter ? Would you like to monitor what is being

said about your customers or target audience?

Would you like to extend the reach of your thought leadership?

Are you looking to promote your products directly to a target audience?

Twitter is great for all of these, except the last one!

Page 8: Use twitter for business

Why would I use twitter ? News is happening first on Twitter! Great way to get the headlines before

they even hit the newswires or news about what is happening in your community.

Keep track on what people say about your company

Page 9: Use twitter for business

Who to Follow ?

With Twitter, who you follow is everything

First figure out who is important to you:People talking about your brand or industryProspectsCustomersInfluencersExperts

Resources exist to help you find them

Page 10: Use twitter for business

Finding people to follow ? Summize.com, Tweetscan.com – search

Tweets for company/industry keywords Quotably.com – search/view

conversations by Twitter name Twellow.com, Socialbrandindex.com –

Twitter business directories Dossy.org/twitter/karma – see who’s

following you so you can follow back

Page 11: Use twitter for business

Follow in right way ?

Don’t start following 1,000 people right away

Follow those who follow you Start monitoring keyword mentions related

to your brand or company or interests Follow others in proportion to who is

following you Follow your competitor to see what they

doing and keep eyes on him

Page 12: Use twitter for business

What do I say ?

Follow those who interest you and be of interest yourself so others will follow you

Provide something of value – information, links, tips, humor, personality, humanity

Don’t be a bot or spammer! Remember to engage in two-way

conversation

Page 13: Use twitter for business

How Do I Brand & Promote My Business?

Grab branded Twitter name NOW Even if not ready to use it, scoop it up

Generate website or blog traffic Showcase your website link in profile Tweet to promote new blog posts (yours

and others of interest) Feature “specials” for Twitter followers Don’t over-promote, but do share links and

information related to your business

Page 14: Use twitter for business

How Do I Brand & Promote My Business?

Answer questions, offer advice Provide tips and info related to your brand,

company or industry Showcase your expertise and gain

credibility Be a good Twitizen – respond to queries

about more than just your subject area Add value to gain and keep followers

Be a human voice for your brand

Page 15: Use twitter for business

How Do I Brand & Promote My Business?

Showcase your Twitter @name in offline communications:

Advertisements Business cards Email signature Press releases Packaging Web site

Page 16: Use twitter for business

Twitter Apps

Twitter apps Houtsuite Ping.fm tweet deck