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August 4, 2011

Lynn ThompsonCamp Smile-A-Mile

P. O. Box 550155Birmingham, AL 35255

Dear Lynn Thompson

After in-depth research about Camp Smile-A-Mile, I have that the organization

problem is making the public aware that Camp Smile-A-Mile is a place for children

battling cancer.

The communications plan I have developed for Camp-Smile-A-Mile consists of ways

to address this awareness problem. The key publics focused on in the plan are donors.

The plan will begin with posting newspaper ads in the Birmingham newspaper and

Tuscaloosa newspaper to inform the public about events and fundraisers. Developing an

informational brochure will create awareness to the public. The plan will end with a

promotional video news release of upcoming events the camp has to offer.

Ifyouhaveanyquestions,pleasefeelfreetocontactmeat205-445-7865.Ilook

forwardtohearingbackformyouandtoscheduleatimetomeetatyour

convenience.

Sincerely,

Jaclyn Chiarella



Jaclyn Chiarella

August 4, 2011



Table of contents:

Problem Statement……………………………………………………………………….. 4

Priority Public…...……………………………………………………………………….. 4

Objective 1……………………………………………………………………………….. 4

Strategy A………………………………………………………………………………... 4

Newspaper Ad…………………………………………………………………………….5

Brochure….…………………..…………………………………………………………5-8

News Release………………………………...……………………………………………9

Timeline…………………………………………………………...……………………..10

Budget.…………………………………………………………………………………...11

Evaluation..…………………………………………………………………………...11-12

Appendix..………………………………………………………………………………..13

Situation Analysis..……………...……………………………………14 -25

Strategy A design comps……..………...……………………………26 - 28



Problem or Opportunity Statement:

The public relations problem Camp SAM has is raising awareness for the organization

in Alabama, and if Camp SAM does not raise enough donations throughout the year, it

would not be able to provide these camp sessions for the kids and their families.

Priority Publics:

Camp SAM is not funded by government and relies on the donors and generous

donations from the public. Without the generous donations from fundraisers and the

donations from the general public and corporate donors, Camp SAM would not be able to

host weekend and weeklong camp sessions for the kids and their families.

Objective 1:

To increase awareness of the organization among potential donors by 20 percent by

December 7, 2012.

Strategy A: Present a motivational look of the organization to donors.

Tactic 1: Post newspaper ads in the Birmingham newspaper and

Tuscaloosa newspaper to inform the public about events and fundraisers.

(See Appendix for design comp)



Newspaper ad

Size: 5” x 4”

Middle of ad top: Camp Smile-A-Mile Annual Red Nose Ball at 8:00 p.m

Below Red on left: Cost: Individual tickets $300

Corporate table up to eight people $2,000

Below Nose on right: Silent auction benefiting children who have or have had cancer in

Alabama

Middle at bottom: Camp SAM’s logo

Left of logo:Location:

Cahaba Grand Conference Center, Birmingham, Alabama

Left of logo:Contact:

Lynn [email protected]

Tactic 2: Post informational brochures to the public in

Alabama, displaying them throughout Children’s Hospital and Cancer

Clinics

(See Appendix for design comp)

Brochure

Panel 1:

Headline: Camp Smile-A-Mile

Alabama Camp for kids with Cancer

Image 1: picture of child swimming

Image 2: picture of child doing arts and crafts



Image 3: group picture of children

Image 4: picture of child riding the banana boat

bottom in a box: 2012 Camp SAM

Panel 2:

Image1 left of Staff: Picture of the staff

Staff:

All of our sessions are staffed by volunteers age 19 and up. The staff is chosenthrough an interview.

Cost:

Camp Smile-A-Mile is funded through private donations and fundraisers. Thecamp is a nonprofit organization and there is no cost to the campers and their families.

Image 2 right of Cost: picture of a child smiling

Image 3 above Healthcare: Picture of the medical personnel

Health Care: Medical personnel from Children’s Hospital of Alabama are available at all

times to provide chemotherapy and specialized care.

Panel 3:

Camp Sessions 2012

May 13-15thSpring Family CampFor on-therapy patients up to age 18

June 3-5thSibling CampFor brothers and sisters, age 6 to 18

Image 1: picture of child riding a bike

June 6-11thYouth Weeklong



For patients age 6-12

July 11-16thTeen Weeklong

For patients age 13-18

Aug 5-7thYoung Adult RetreatChildhood Cancer survivors age 19-30’s

Aug 19-21stOff Therapy CampFor off therapy patients, up to age 18

Image 2: picture of children playing

Panel 4:

About us:

Camp Smile-A-Mile (SAM) is a nonprofit organization in Alabama for children whohave or have had cancer. Year round programs are provided for the campers and their family at no cost.

Image 1: Counselor and child in a picture together

Mission Statement:

Camp Smile-A-Mile’s mission is to provide year-round, challenging, unforgettable,recreational and educational experiences for young cancer patients, their families as wellas young adult survivors from Alabama at no cost. Our purpose is to provide these patients, families and survivors with avenues for fellowship, to help them cope with their disease and to prepare them for life after cancer.

Panel 5:

Camp SAM Events 2012:

February 19thRed Nose Ball

Image 1: Picture of people at the Red Nose Ball

May 14th4th Annual Jeff Dropo Run 4 Kids



May 14thRide for Love 2012

May 28th

2nd Run for Love 5k, 50k

June 11thCamp SAM Motorcycle Ride

Image 2: Picture of motorcycle rider coming into camp

June 23th5th Annual Funky Monkey

September 17th

Monkey C Monkey Run 5k and fun walk Image 3: Picture of people running to the finish line

Panel 6:

Center of page:

For more information, contact Jennifer B. Amundsen, program director: [email protected] Smile-A-MileP.O. Box 550155,Birmingham, Ala. 35255205-325-8427

Center bottom of page:

Camp Smile-A-Mile logo

Tactic 3: Publish news release on upcoming fundraisers and events

about the organization in the Birmingham and Tuscaloosa newspaper.



News Release

FOR IMMEDIATE RELEASE FOR INFORMATION, CONTACT:Aug. 4, 2011 Jennifer B. Amundsen

Program Director 205-325-8427

[email protected]

Camp Smile-A-Mile Annual Red Nose Ball

BIRMINGHAM, Ala. - Camp Smile-A-Mile is hosting its Annual Red Nose Ball, located

at the Cahaba Grand Conference Center in Birmingham, Ala. on February 19, 2012. The

Red Nose Ball begins at 6 p.m. A seated dinner with a live auction followed by music of

local artists will start at 7:30 p.m.

“The Red Nose Ball is Camp Smile-A-Mile’s largest fundraiser throughout the year,”

Program Director Jennifer Amundsen said. “Without generous donations and money

raised through fundraisers, Camp Smile-A-Mile could not offer camp sessions to the

children.”

Tickets are $300 each, and a corporate table for eight is $2,000. Wine will be provided

with additional cost. Sunday best or Business attire is required. Camp Smile-A-Mile is an

Alabama nonprofit organization for children who have or have had cancer. Year-round

programs are provided for campers and their families at no cost.



Timeline:(Fall 2012)

January Start the year off by figuring out how much money is left over fromthe past year, for advertising to start for the first and largest

fundraiser of the year.February Red Nose Ball starts the year’s fundraising off

March Start designing brochure

April beginning Start distributing brochure throughout Children’s Hospital andthroughout Cancer Clinics.

April beginning Start designing ads and a news release to be publish and sent outinto the Birmingham and Tuscaloosa newspapers for the Jeff Droporun 4 kids and Ride for Love.

May Camp sessions begin at the beginning of the month. Jeff Dropo run4 kids and Ride for Love events

middle of May Ads should be designed and published in the Birmingham and

Tuscaloosa newspapers about the Camp SAM Motorcycle eventend of May Start designing ads and developing a news release to be published

in the Birmingham and Tuscaloosa newspapers about 5th AnnualFunky Monkey

June beginning Publish a news release in the Birmingham and Tuscaloosanewspapers about the 5th Annual Funky Monkey

June end Publish a news release in the Birmingham and Tuscaloosanewspapers and design two ads about the Monkey C Monkey Run

August beginning Publish one ad in the Birmingham and Tuscaloosa newspapers

August end Publish one ad in the Birmingham and Tuscaloosa newspapers

December Calculate how much money is left over to rollover into the year

2013



Budget: Events and Fundraising ads Cost for ads will be determined by the size

of the ad and how long the ad will run in the

newspaper, payment for printing and design.

Brochure Cost for brochure will be determined by the

how much designing is, the printing price

and how many copies will be printed

throughout the year.

News Release Cost for news release will come from

publishing the news release and how long it

will run and the printing cost.

Evaluation:

My communications plan will explore how Camp Smile-A-Mile will increase the

awareness to the public of what the organization is and how they can help out. The goal

of the plan is to increase awareness of the organization among potential donors by 20

percent by December, 2012. I have discussed the steps to which the communications plan

will be used and the manner in which each tactic will be use. The communications plan is

for the purpose of increasing donors by the year 2013 and making aware to the public

what Camp Smile-A-Mile is, and who it supports.

Camp Smile-A-Mile needs to consider how much money will need to be distributed

for each tactic before continuing the plan. The plan will then need to proceed to begin

the first tactic, designing and printing a newspaper ad for event and fundraisers. The goal



with the newspaper ads is to gain attention to the events and increase the number of

potential donors.

The plan for the brochure is to distributed them in Children’s Hospital’s cancer clinic

and oncology floor, and distribute them to Cancer Clinics, in near by cities. The

brochures are to inform the public of what camp is and who it supports. The process

Camp Smile-A-Mile will have to figure out how many copies will need to be delivered to

the location and how many time should the brochures be restocked. The number of copies

picked up is an increase to any potential donor, who may contribute to Camp Smile-A-

Mile.

Publishing news releases will inform the donors and potential donors to attend an

event and increasing funding by their donations. For the many people who read the

newspaper and come across the article and gain their attention, Camp-Smile-A-Mile has

gained yet another potential donor. Camp Smile-A-Mile will have to provide a good bit

of funding to perform this tactic such as printing, publishing and depending on how long

the ad runs payments will have to be cover.

After the tactics have been completed and December begins, it is time to evaluate and

see if the plan did in fact work. Did using the plan increase in the number of donors and

gain attention to Camp Smile-A-Mile?



Appendix



Situation Analysis: Camp Smile-A-Mile

Organization:

Camp Smile-A-Mile was founded in 1985 by former director Vicki Grodner. Camp

SAM is a nonprofit organization in Alabama for children who have or have had cancer,

located two blocks behind Children’s Hospital at 1510 5th Ave. South in Birmingham,

but the campsite facility is called Children’s Harbor, which is located on beautiful Lake

Martin in Alexander City, Ala.

According to Camp SAM’s website (http://www.campsam.org), Camp SAM offers

year round programs that are provided for the campers and their families at no cost. The

average amount for one child to attend Camp SAM for a week or weekend long camp

session is $250. More than 400 children participate in Camp SAM annually. Camp SAM

is provided to current or former childhood cancer patients in Alabama, ages up to 18.

Camp SAM provides an educational weekend session for young adult survivors ages 19

to 30. According to Lynn Thompson (personal communication, July 20, 2011), Camp

SAM is not funded by the government and would not be able to host weekend and

weeklong camp sessions for the kids and their families without the support of corporate

and individual donors.

Camp SAM depends on volunteer counselors. They are essential to camp. Volunteer

counselors must have the desire and ability to work with children outdoors. According to

the Camp SAM website (http://www.campsam.org), volunteers must have the ability to

relate to peer groups, be a positive member of a counselor team and accept supervision



and guidance. They must exemplify good character, integrity and adaptability. In addition

they must have a sense of humor, enthusiasm, patience and self-control.

Timline:

January 1985 Camp SAM was founded by Vicki Grodner (Williams, 2011).

February 1985 First annual Red Nose Ball silent and live auction and CampSAM’s largest fundraiser (“Red Nose Ball Set at Cahaba Grand,”2011).

July 1988 First annual Birmingham Bassmasters club night fishingtournament benefiting Camp Smile-A-Mile (Dawkins, 2010)

May 2001 First annual Ride for Love (Watts, 2010)

June 2001 First annual Billy Self Golf Tournament (Camp Smile-A-Mile,2001)

June 2003 First annual Camp SAM Motorcycle RIDE (Birmingham 365,2011)

June 2007 First annual TumTum Tree Foundation wine tasting benefitingchildren with cancer (Strickland, 2009)

June 2007 First annual Funky Monkey silent auction (Funky Monkey benefiting Camp Smile-A-Mile, 2011)

May 2009 First annual Jeff Dropo Run (Pendergrass, n.d.)

September 2010 First annual Monkey C Money Run (Camp Smile-A-Mile, 2011)

April 2011 First annual Birmingham Fashion week (Hammontree, 2011)

May 2011 First annual Run for Kids (David, 2011)



Culture:

According to Camp SAM’s website (http://campsam.org), Camp SAM is a nonprofit

organization in Alabama for children who have or have had cancer. Camp SAM’s motto

is “Camp is for the kids.” The purpose of Camp SAM is to provide the patients, families

and survivors, to help them cope with their disease, and to prepare them for life after

cancer. Camp SAM’s mission is to provide challenging, unforgettable recreational and

educational experiences for young cancer patients across Alabama at no cost to their

families. Camp SAM allows children with cancer to forget about cancer, be themselves

and still get treatment. Medical personnel are at each camp session assisting the children

with their medical needs. Camp SAM offers eight different camp sessions during the

summer. Camp sessions are offered each month for campers and their families all

throughout the year. These camp sessions allow children to participate in water activities

such as swimming, canoeing, tubing and fishing. They can also play basketball, do arts

and crafts, archery and many other activities. Camp SAM depends on volunteer counselors. They are essential to camp. According

to Camp SAM’s website (http://campsam.org), each child who attends camp is assigned a

volunteer counselor, who is age 19 or older. The volunteers are in charge of making sure

the campers have anything they possibly need and that the campers have the proper

attention that is needed for each child. Volunteers are to be role models. Camp SAM has

background checks on all volunteer applicants. Volunteers who are chosen are required

camp orientation for training.

The primary source of Camp SAM’s funding comes from fundraisers. Camp SAM is

not funded by the government and would not be able to host weekend and weeklong



camp sessions for the kids and their families, without donations and fundraising events.

Camp SAM host several fundraising events throughout the year. The Red Nose Ball is

Camp SAM’s largest fundraiser of the year. It is an annual silent and live auction

organized by the board of directors. Individual tickets are sold for $300 a piece. To buy a

Corporate Table the cost is $2,000 for eight people. Camp Smile-A-Mile mails invitations

asking for a returned response. Donors can mail back the card with money for tickets or a

simple donation of any size (“Red Nose Ball Set at Cahaba Grand”, 2011). The Funky

Monkey is Camp SAM’s second largest of the year. It is a silent auction organized by the

junior board of directors. The auction features over 100 items including sports

memorabilia, artwork, restaurant gift certificates and much more. Individual tickets are

$35, and tickets per couple are $60 with corporate sponsorships ranging from $500 to

$5,000 (Funky Monkey benefiting Camp Smile-A-Mile, 2011). According to Lynn

Thompson (personal communication, July 20, 2011), the amount of an event for Camp

SAM is on an average $7,000 to $10,000.

Communication:

Camp Smile-A-Mile is a nonprofit organization, not funded by the government and

funded primarily by fundraisers and donors. Since funding for purchasing promotional

ads is low, Camp SAM uses alternative ways to communicate to the community and

aware the public of events. Camp SAM promotes its events and programs to the public by

community service boards, radio ads, TV interviews and posters for fundraising events.

The Camp SAM official website (http://campsam.org) is also a good source to keep up

with upcoming events. Camp SAM posts notices about its events through Facebook and



emails. Camp SAM’s Facebook page is a quick and easy way to keep the public in the

community informed on the upcoming events and allows families of patients to comment

on camp activities and stay in connected with each other.

The past initiatives with Camp SAM’s promotional advertisings have been successful

in the past and are still successful today. A new focus that is a good way for Camp SAM

to expose the awareness of the organization to the public is by more publicity and

advertising to make the community aware of the organization. Camp SAM’s most

important and informational communicational tool is its official website. Camp SAM’s

website has information about up coming events posted months in advance, it provides

information about the camp itself and the donors, and it provides pictures of past and

present events. The Camp SAM website provides helpful additional links and information

to the families of the cancer patients that would be helpful to them in their journey

through battling cancer.

Key Publics:

Internal:

Camp SAM is able to function due to the support of donors, volunteers and staff

members. These publics are the primary focus of the organization in its attempt to help

children go through a camping experience while undergoing their cancer treatment. Camp

SAM is not funded by government and relies on the donors and generous donations from

the public. Camp SAM would not be able to host weekend and weeklong camp sessions

for the kids and their families, without the donations. According to Lynn Thompson

(personal communication on July 20, 2011), key donors of Camp SAM include Dixon



Foundation, Harbert Management, Energen, Southern Co., Kiawanis Clubs, CAS, KOA

Camps and Cellular Wireless.

Camp SAM depends on volunteer counselors. They are essential to camp. The

volunteers are in charge of making sure the campers have anything they possibly need

and that the campers have the proper attention that is needed for each child. Volunteers

are to be role models and mentors to the children.

According to Camp SAM’s website (http://campsam.org), it is made up of board

members, officers and staff. There are four Camp SAM employees, and board members

are not on the payroll. Executive Director Lynn Thompson and Program Director Jennifer

B. Amundsen are also the reason the organization is on track and is becoming what it is

today. “My daughter was a camper in 1985 at the first Camp SAM camp session,” Lynn

Thompson (personal communication on July 20, 2011) said. “As a parent I became

involved and helped with some fundraisers. When the executive director moved away, I

was asked to become the new executive director.”

External:

Donors and Supporters:

The donors and supporters are the backbone of the organization. The recent

fundraisers for the year have been successful, because donors are supportive with

donations throughout the year. Due to the economy there are few funds for extra

activities. The money received from the donors helps in every way with promotional ads

and fundraising events.



Competitors:

Camp Sam is small nonprofit organization, and has large competitors to compete

with. According to American Cancer Society (http://www.cancer.org), it is the largest

voluntary health organization in the United States the American Cancer Society is

passionately committed to saving lives from cancer. Camp SAM’s top competitor is the

ACS being worldwide and because it’s one of the most well known organizations and

with large events held throughout communities, the ACS events are overpowering

compared to Camp SAM’s fundraisers. Another problem Camp SAM may have with

ACS is the events may be held on the same day or days as a camp event. ACS hosts

events year around and in multiple locations and some events are comparable to events

held by Camp SAM.

Another competitor of Camp SAM is Children’s Harbor. According to Children’s

Harbor website (http://www.childrensharbor.com), Children’s Harbor is a nonprofit

organization, it provides camping and adventure services on Lake Martin to children and

their families as well as other children and families with special needs. Children’s Harbor

owns the land that Camp SAM uses. A major advantage Children’s Harbor has over

Camp SAM is Children’s Harbor could take the privilege away from camp of using

its facilities to host its camp sessions. Camp SAM encounters related problems with

Children’s Harbor as with ACS. Camp SAM will again have problems to work around is

events planning.

Environment:

Camp SAM is a nonprofit organization localized in Alabama and strives to provide

patients, families and survivors with help in coping with their disease, and to prepare



them for life after cancer. Camp SAM is currently not facing any issues with financial

loss, but could become a problem within the future. The loss of donors and

unsuccessful fundraising events would be an issue Camp SAM would encounter as

financial problems.

Along with the loss of donors, the loss of volunteers would be another problem

Camp SAM could come to face in the future. Volunteers are essential to camp and

camp could not continue without them. Volunteers are in charge of making sure the

campers have anything they possibly need. It is important for each child to have

proper attention due to their health situations.

Social Responsibility:

Camp SAM uses causes related market when teaming up with the ImAthletes

organization when Camp SAM has any type of athletic event or fundraiser. According to

the ImAthletes website (http://www.imathlete.com), ImAthletes is about you it is “based

on one simple concept: that getting the courage to start exercising is more admirable than

whatever number the clock may read at the finish line. Regardless of whether you are

winning Olympic medals or just out for a Saturday morning hike, the initial action is the

same: you get your butt off the couch and participate.” To participate in any of Camp

Sam’s athletic events or fundraisers the individual must sign up on the ImAthletes

website and checks are mailed to its organization.



SWOT:

Strengths:

• Staff and board members working day by day on upcoming events and missions.

• Camp SAM’s relationship with the donors. The camp does its best to make sure

the donors are appreciated. According to Lynn Thompson (personal

communication, July 20, 2011), the camp stays in touch with the donor

throughout the year and invites them to come and visit a camp session.

Weakness:

• The camp site Camp SAM uses in the summer time is not owned by the

organization, but owned by Children’s Harbor, and many nonprofit organizations

use the camp site during the summer. Children’s Harbor could inform Camp SAM

it could no longer is allowed to use its camp ground at anytime.

• Camp SAM only has four staff members on payroll, which could lead in many

board members not getting paid to leave Camp SAM.

Opportunities:

• More advertising and promotion would increase the awareness of camp.

• Have enough of funds to expand camp offices state wide.

• Building Camp SAM its own private campsite, from using Children’s Harbor site.

Threats:• Loss of donors would result in loss of funding to support camp activities.

• American Cancer Society event being the same day as a Camp SAM event.

• The poor economy and loss of donors means less funding for organization.



Barrries of Communication:

• Executive Director Lynn Thompson will be retiring in December 2011, leaving

Camp SAM in search for a new director.

SWOT Analysis:

Potential problems with Camp Sam are raising awareness for the organization in

Alabama, and if Camp SAM does not raise enough donations through the year, it would

not be able to provide these camp sessions for the kids and their families.

Ranks:

1. Donors – Camp SAM is not funded by government and relies on the donors and

generous donations from the public. Without the generous donations from

fundraises and the donations from the general public and corporate donors. Camp

SAM would not be able to host weekend and weeklong camp sessions for the kids

and their families, without the generous donations.

2. Volunteers – They are essential to camp. The volunteers are in charge of making

sure the campers have anything they possibly need and that the campers have the

proper attention that is needed for each child.

3. Staff – Camp SAM is made up of board members, officers and staff. There are

four Camp SAM employees, and board members are not on the payroll, which

could lead to board members dropping out at any time.



References:

Camp Smile-A-Mile Motorcycle Ride benefitting Alabama's Year Round Program for

children with cancer. (2011, July 11). Birmingham 365. Retrieved July 18,

2011, from

http://www.birmingham365.org/event/detail/441265193/Camp_SmileAMile_

Motorcycle_Ride_benefitting_Alabamas_Year_Round_Program_for_children_

with_cancer

David. (2011, May 13). Run for Kids 12 Hour Challenge, 50K and 5K Run [Blog post].

Retrieved July 25, 2011, from

http://www.runforkids12hourchallenge.blogspot.com/

Dawkins, S. (2010, July 7). Night tournament raises money for Camp SAM. Retrieved

July 18, 2011, from

http://www.clantonadvertiser.com/2010/07/07/night-tournament-raises-money-

for-camp-sam/

Camp Smile-A-Mile. (n.d.). 11th Annual Billy Self Golf Tournament. [Facebook update].


http://www.facebook.com/pages/11th-Annual-Billy-Self-GolfTournament/1139

20242024680?v=info

Camp Smile-A-Mile. (n.d.). Monkey C Monkey Run 5K benefiting Camp Smile-A-Mile.

[Facebook update]. Retrieved July 18, 2011, from

http://www.facebook.com/event.php?eid=119354614778604

Hammontree, A. (2011, April 28). Fashion show to include local designers. Retrieved

July 18, 2011, from



http://www.tuscaloosanews.com/article/20110427/NEWS/110429689

Funky Monkey benefiting Camp Smile-A- Mile. (2011, June 23). Over the Mountain

Journal . Retrieved July 18, 2011, from

http://www.otmj.com/2011/06/funky-monkey-benefiting-camp-smile-a-mile/

Red Nose Ball Set At Cahaba Grand. (2011, February 8). Over the Mountain Journal .

Retrieved July 18, 2011, form

http://www.otmj.com/2011/02/red-nose-ball-set-at-cahaba-grand/

Pendergrass, K. (n.d.). 3rd Annual Jeff Dropo Run 4 Kids May 14, 2011


http://jeffdroporun4kids.org/

Stickland, S. (2009, October 25). TumTum Tree Foundation wine tasting, auction set at

B&A Warehouse. Retrieved July 18, 2011, from

http://www.al.com/living/birminghamnews/sstrickland.ssf?/base/living/

125645859821230.xml&coll=2

Watts J. (2010, February 15). Ride of Love coming up. Retrieved July 18, 2011, from

http://www.taylorwatts.org/jim/?p=108

Williams R. L. (2011, February 04). Birmingham consultant Vikki Grodner finds niche in

planning events [Blog post]. Retrieved July 18, 2011, from

http://blog.al.com/businessnews/2011/02/birmingham_consultant_

vikki_gr.html

use this communications plan

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