use and user study
TRANSCRIPT
Information Use and User
Shubhada Nagarkar, Ph.D.
Assistant Professor
Department of Library and Information Science
Savitribai Phule Pune University, Pune
National Conference on “Libraries in the Changing Information Marketplace”
SNDT, University, Mumbai, 24-26 February 2016
To begin with..
• Use
• Print and electronic resources
• User studies
• Information needs and Information seeking behavior studies
• New methods of use and user studies
• Experience sharing
• Competencies needed
LIS Professional
Knowledge ofreaders
Knowledge of recorded
information
Knowledge of methods of brining records and
readers together
SelectionAcquisition
OrganizationInterpretation
Evaluation of results
Ref.: Shera, J.H. (1972) Foundations of Education for Librarianship, New York, Baker and Hayes, Inc. p 206.
Role of LIS professional
User
Web and Library
2.0
Online services
Institutional Repositorie
s
Digital Libraries
OSS
Mobile devices
Use study
Collection
• Print – books, journals and non book material
• E-resources
• E-journals, E-books
• Digital Libraries
• Institutional repositories
• Open Access resourcs
• e-books
Methods – usage of print collection
• Collection based analysis
• Mining and analysis of issue records
• Library Analytics, LMS reports
• Surveys
• Citation analysis
Measuring the use of E-resources
Methods
• Usage statistics by publishers, aggregators and consortia
• Citation analysis, i.e. application of quantitative techniques
• Conduct surveys
Benefits
• To benchmark the needs
• To utilize the grants properly
• Journal wise usage
• To fill the gaps in subscriptions
• Add new relevant journals
Source: www.infotoday.com/climag/nov12/Welker--Counting-on-Counter..shtml
Counting Online Usage of Networked Electronic Resources (COUNTER)
• Launched in March 2002, COUNTER (Counting Online Usage of Networked Electronic Resources) is an international initiative serving librarians, publishers and intermediaries by setting standards that facilitate the recording and reporting of online usage statistics in a consistent, credible and compatible way.
• SUSHI - Standardized Usage Statistics Harvesting Initiative (SUSHI) Protocol (ANSI/NISO Z39.93-2014)
• Defines automated request and response model for harvesting e-resource usage data
• Designed to work with COUNTER, the most frequently retrieved usage reports
http://www.projectcounter.org/usage_factor.html http://www.niso.org/workrooms/sushi
Limitations of usage statistics
• Constantly changing resources and technology
• eBooks still need some work
• Limited picture of what users are actually doing
Need to know
• Queries or Searches
• Page Views or Record Views
• Non vendor data – google analytics
How to increase usage? for librarians..
• Do not accept mediocrity from vendors.
• Be willing to educate yourself on and participate in NISO Project COUNTER, and open source initiatives
• Conducting usability studies would help to understand the problems in searching information
• Information literacy programs about the use of e-resources, writing effective search strategies, etc. would help to a great extent
• Marketing of subscribed e-resources
Marketing and Evaluation
• Marketing Plan
• Understanding library users
• Creating the message
• Spreading the word
• Evaluation
http://www.slideshare.net/houeidakam/marketing-eresources-adequate-tools-to-increase-usage
Evaluation
• Gather feedback
• Ensure you are
reaching the
intended audience
• Analyze your usage
statistics (compare
multi- years)
Library web sites
• Revamp the webpage if needed
• Make your e-resources page attractive
• Use your library homepage to advertise
• Use of social media for marketing
• Attractive flyers with relevant information and instructions about the use of e-resources
• e-Resources Visibility, Website Trainings
• LibGuides Library Events Discovery Tool
• Library portals with links to e-resources
http://www.slideshare.net/houeidakam/marketing-eresources-adequate-tools-to-increase-usage
User awareness OR Information Literacy Programs
• How to use electronic resources?
• Which e-resources are subscribed?
• How to search them effectively?
• Facilities provided by publishers and database vendors
• How to use e-resources on mobile devises or through smart phones
Questions to consider
• What are your goals for collection assessment?
• How do you evaluate e-resources at your library?
• Do you know whom to contact for usage data?
• When is a good time of year to evaluate e-resources?
• What is your process for cancellation/renewal?
• Do you have a collections committee?
http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1020&context=southeasternlac
User study
• Information needs
• Information seeking behavior
Methods and Tools
• Survey-questionnaire, interviews
• focus groups
• Delphi
• Usability studies
Information need and Information Seeking Behaviour
• An information need is a recognition that your knowledge is inadequate to satisfy a goal that you have
• Information seeking is a conscious effort to acquire information in response to a need or gap in your knowledge
Information needs and information seeking behavior studies
Study user information needs by various ways
• Survey
• Working as a team member is user groups – embedded librarian
• Study user preferences in selection of information resources
• Study theoretical models of Information needs and ISB
• Conduct Usability studies of Library websites, OPACs, portals, specific databases
Cluster Mycology Biotechnology/
Biochemistry
Farmer
Characteristics of
fungusP
Biological observations /
field observationsP
Geographical
informationP P
Host Parasite
Interaction
Information
P P
Biochemical changes P
Molecular Sequence
information P
Classification of fungus P P
Economic importance of
fungiP P P
Fungicide Information P
Bibliographic
referencesP P
Links to other database
entriesP P
User groups and their information requirements
Usability testing
Usability testing of library web sites and OPACs helps
• ‘user-friendliness’ of the system
• To identify difficulties faced by the users in locating the library information including materials, services, timings etc.
• in eliminating these problems with some changes in the interface design.
Methods of usability testing
• Card Sorting
• Contextual Interviews
• Focus Groups
• Heuristic Evaluation
• Individual Interviews
• Task Analysis
• Writing for the Web
• Parallel Design
• Personas
• Prototyping
• Surveys (Online)
Competencies needed
Core subject knowledge
• Be familiar with latest trends in the fields by participating in
training programmes / conferences and seminars
• Participate in awareness workshops other than library and
information science fields to understand the trends in research
• Awareness of latest trends in publishing
• Awareness of copyright and intellectual property laws
Information organization skills
• Classification and cataloguing of library collection
• Use of control vocabulary tools like MeSH and other thesaurus
• Development and design of library portals
Competencies..
Computing skills
• Tools for library automation, digital libraries and content
management, data and text mining
• Mobile and cloud based information services
• Skills of effective use of various search engines
Collaborative skills
• In-depth knowledge of research and development
programmes in the organization
• Collaborative activities with other faculty on the campus or
within the organisation
• Work like embedded librarian and become a team member of
scientific activities
Competencies
Communication skills
• Negotiation and communication skills with publishers and
suppliers
• Communication skills with users to understand information
needs
Information literacy skills
• Design and development of information literacy programmes
• Teaching abilities
Conclude with…
• Great actors represent the key features of human personalities so that they are meaningful to an audience.
• Similarly, we represent the critical features of information collections for people to access and use.
• Just as well trained actors do not require lived experience of the roles they portray in order to convey them powerfully,
• We do not need deep knowledge of a topic to represent it to others.