use agile methods to work together on content - confab barcelona 2014
DESCRIPTION
We all want clear content, smooth approval processes, and ongoing care after publication. Although strategies and standards help, it’s still difficult to keep content on track. Why? Because our organizations are accustomed to linear workflows where publication is the final step. Agile can help to bring content into the digital age. Originally used in product development, agile methods rely on teamwork across disciplines, building prototypes at speed, and continuous testing with users. Applying these principles to content can help you: * ensure that content meets user needs * assemble teams with joint responsibility for digital services * integrate continuous feedback into content development In this talk you’ll hear case studies of agile content in action and reflect on how you can apply these techniques to your own work.TRANSCRIPT
![Page 1: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/1.jpg)
Jonathan Kahn !
Use agile methods to work together on content
@lucidplot https://togetherlondon.com
Confab Barcelona 30 September 2014
![Page 2: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/2.jpg)
Jonathan Kahn @lucidplot
Today
![Page 3: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/3.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
![Page 4: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/4.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
![Page 5: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/5.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 6: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/6.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 7: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/7.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 8: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/8.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
![Page 9: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/9.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
• Why did you choose this session?
• What would you like to get out of it?
![Page 10: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/10.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
We want:
• clear content
• smooth approval processes
• ongoing care after publication
![Page 11: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/11.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Although strategies and standards help, it’s difficult to keep content on track.
Why?
![Page 12: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/12.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Because our organizations are accustomed to linear workflows where publication is the final step.
![Page 13: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/13.jpg)
![Page 14: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/14.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
![Page 15: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/15.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on:
![Page 16: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/16.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on: • teamwork across disciplines
![Page 17: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/17.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on: • teamwork across disciplines• building prototypes at speed
![Page 18: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/18.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on: • teamwork across disciplines• building prototypes at speed• continuous testing with users
![Page 19: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/19.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
![Page 20: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/20.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:
![Page 21: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/21.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:• ensure that content meets user needs
![Page 22: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/22.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:• ensure that content meets user needs• assemble teams with joint
responsibility for digital services
![Page 23: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/23.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:• ensure that content meets user needs• assemble teams with joint
responsibility for digital services• integrate continuous feedback into
content development
![Page 24: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/24.jpg)
Jonathan Kahn @lucidplot
1. Why you need agile
• What are the barriers to applying agile methods to your work?
• What options do you have?
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Jonathan Kahn @lucidplot
1. Why you need agile
• We want to meet user needs
• Crossing disciplines has always been part of content work
• The discomfort is worth it. Let’s go!
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Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 27: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/27.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 28: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/28.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 29: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/29.jpg)
Jonathan Kahn @lucidplot
2. Apply agile methods to content
Case studies:
• Government Digital Service
• MailChimp
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Jonathan Kahn @lucidplot
Case study: Government Digital Service
![Page 31: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/31.jpg)
Jonathan Kahn @lucidplot
Case study: Government Digital Service
![Page 32: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/32.jpg)
Jonathan Kahn @lucidplot
Case study: Government Digital Service
• Moved from divided model to collaborative, agile working
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Jonathan Kahn @lucidplot
Case study: Government Digital Service
• Moved from divided model to collaborative, agile working
• Service design: departments share responsibility for content
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Jonathan Kahn @lucidplot
Case study: Government Digital Service
Service design manual
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Jonathan Kahn @lucidplot
Case study: Mailchimp Voice & Tone
![Page 36: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/36.jpg)
Jonathan Kahn @lucidplot
Case study: Mailchimp Voice & Tone
![Page 37: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/37.jpg)
Jonathan Kahn @lucidplot
Case study: Mailchimp Voice & Tone
“Before you write for MailChimp, it’s important to think about our readers. Though our voice doesn’t change much, our tone adapts to our users’ feelings. This guide will show you how that works.” http://voiceandtone.com/
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Jonathan Kahn @lucidplot
• What would you like to take from these case studies?
• What challenges and opportunities can you see?
2. Apply agile methods to content
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Jonathan Kahn @lucidplot
“But who owns the content???”
2. Apply agile methods to content
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Jonathan Kahn @lucidplot
“What workflow fits agile?”
2. Apply agile methods to content
![Page 41: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/41.jpg)
Jonathan Kahn @lucidplot
Serve user need over content quality
2. Apply agile methods to content
![Page 42: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/42.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 43: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/43.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 44: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/44.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 45: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/45.jpg)
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
Can you switch your identity from content expert to coach and facilitator? • What would you gain?
• What would you give up?
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Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:
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Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:• Coaching (eg GROW model)
![Page 48: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/48.jpg)
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:• Coaching (eg GROW model)
• Facilitation (eg meeting design)
![Page 49: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/49.jpg)
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:• Coaching (eg GROW model)
• Facilitation (eg meeting design)
• Listening (active listening, nonviolent communication)
![Page 50: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/50.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 51: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/51.jpg)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
![Page 52: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/52.jpg)
Jonathan Kahn @lucidplot
Further reading
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Jonathan Kahn @lucidplot
Further reading
• http://theleanstartup.com/
![Page 54: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/54.jpg)
Jonathan Kahn @lucidplot
Further reading
• http://theleanstartup.com/• https://dareconf.com
![Page 55: Use agile methods to work together on content - Confab Barcelona 2014](https://reader033.vdocuments.us/reader033/viewer/2022051609/547db0d9b37959532b8b5319/html5/thumbnails/55.jpg)
Jonathan Kahn @lucidplot
Further reading
• http://theleanstartup.com/• https://dareconf.com• https://agilecontentconf.com/
19 January, London
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Jonathan Kahn !
Use agile methods to work together on content
@lucidplot https://togetherlondon.com
Confab Barcelona 30 September 2014