our network.your future.

Innovative Curriculum 4

Expert Faculty 6

Digital Leadership 10

Research Opportunities 12

Professional Practice 13

Career Development 14

Global Community 16

Los Angeles 17

Trojan Network 18

Next Steps 20

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The USC Annenberg School for Communication and Journalism is a recognized leader in the fields of communication, journalism and public relations. The core skills of 360 degree thinking, cultural competency, intellectual curiosity, empathy and adaptability are emphasized and practiced in preparation for leadership that will drive change in the world of communication and media.

You have the intellect and ambition to go places.

BACHELOR’S PROGRAMS

Communication

Journalism

Public Relations

MASTER’S DEGREES

Communication Management

Digital Social Media

Global Communication

Journalism

Public Diplomacy

Specialized Journalism

Specialized Journalism (The Arts)

Strategic Public Relations

DOCTORAL DEGREE

Communication

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innovative curriculum

USC Annenberg emphasizes innovation born from faculty research and professional practice.

>> Learn current competencies from industry.

>> Study a curriculum influenced by USC’s location, gaining insights into entertainment and other local industries.

>> Leverage Adobe Creative Suite — available to all Annenberg students.

>> Develop a global perspective from study abroad opportuni-ties and an international student body.

Faculty Profile

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ROBERT HERNANDEZ Associate Professor of Professional Practice of Journalism

Robert Hernandez focuses on exploring and developing the intersection of technology and journalism — empowering people, informing reporting and storytelling, engaging community, improving distribution and, whenever possible, enhancing revenue.

EXPERTISE: Changing News Industry, Ethics Information and Communication Technologies, New Media, Online Journalism, Popular Culture, Practice of Journalism, Social Media

JOSH KUN, PH.D. Associate Professor of Communication

Josh Kun’s research focuses on the arts and politics of cultural connection, with an emphasis on popular music, the cultures of globalization, the US-Mexico border and Jewish-American musical history.

EXPERTISE: Popular Music, Arts and Culture, Race and Ethnicity

HENRY JENKINS, PH.D. Provost Professor of Communication, Journalism, Cinematic Arts and Education

As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Henry Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture. Jenkins is recognized as a leading thinker in the effort to redefine the role of journal-ism in the digital age.

EXPERTISE: Criticism, Education, Entertainment, Media History, Networks, New Media, Popular Culture, Public Culture, Social Media

STACY SMITH, PH.D. Associate Professor of Communication

Stacy Smith joined the USC Annenberg faculty in the fall of 2003. Her research focuses on content patterns pertaining to gender and race on screen in film and TV; employment patterns behind-the-camera in entertainment; barriers and opportunities facing women on screen and behind-the-camera in studio and independent films; and children’s responses to mass media portrayals of violence, gender and hypersexuality.

EXPERTISE: Mass Media, Media Effects, Media Portrayals, Entertainment Gender Studies

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expert faculty

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expert faculty

9 :1STUDENT-FACULTY RATIO

JUDY MULLERProfessor of Journalism

JAY WANG, PH.D.Associate Professor of Journalism and Director of Center on Public Diplomacy

JENNIFER FLOTOProfessor of Professional Practice, Public Relations

ROBESON TAJ FRAZIER, PH.D.Associate Professor of Communication

USC Annenberg faculty are thought leaders in communication, journalism, public diplomacy, public relations and digital social media. They are blazing a trail with cutting-edge research.

>> How communication technologies are transforming urban communities

>> Increasing diversity in entertainment

>> Exploring religion and its ability to cross boundaries

>> Examining how sports and sports communication affect our culture and economy

>> Enhancing understanding of the modern U.S.-China relationship

CHRISTOPHER SMITH, PH.D.Clinical Professor of Communication

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digital leadership

Annenberg is setting new standards for digital innovation in higher education.

>> The Julie Chen and Leslie Moonves CBS Media Center is a 20,000 square-foot, two-story facility that fully converges audio, video and text production for delivery on all platforms.

>> With Blackstone LaunchPad, you can access the tools and supportive mentors you need to create dynamic new companies.

>> The Annenberg Innovation Lab enables you to do hands-on research at the intersection of media and culture, assessing the evolution of media and its impact on governments, businesses, education, creators and consumers.

>> Our Digital Lounge is a new one-stop-shop where you can work on your own devices and refine your skills, get expert software help and collaborate in state-of-the-art modular spaces.

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Annenberg is a place for balance — where academic inquiry occurs across degree programs and majors.

>> USC Annenberg and Sony Pictures Entertainment offer a joint fellowship that supports students as they work alongside veterans of the film and journalism industry to learn the intricate craft of critiquing cinema.

>> The USC Center on Public Diplomacy hosts a unique summer institute — a rigorous, multi- disciplinary two-week training program designed to enhance the practice of public diplomacy.

>> In partnership with news, pop culture and satire network Fusion, USC Annenberg awards recent graduates several working fellowships specializing in digital storytelling, investigative reporting and documentary production. 1312

research opportunities

Annenberg’s renowned centers, programs and initiatives connect you with groundbreaking discovery.

>> Collaborate with faculty, researchers and business entrepre-neurs on projects with practical application and social impact at the Annenberg Innovation Lab.

>> Take part in research, courses and programs that help prepare the next generation of leaders in a rapidly evolving media environment at our Center on Communication, Leadership and Policy.

>> Examine how government, corporate and non-state actors engage foreign audiences to improve intercultural dialogue and understanding worldwide at the Center on Public Diplomacy.

>> Explore issues of inequality in entertainment and help bolster diversity as part of our Media, Diversity & Social Change Initiative.

>> Study the evolution of business models in industries like journalism, music and television as they are reshaped by technology in our Media, Economics & Entrepreneurship — M{2e} program.

>> Play a role in bridging the gap between the public relations profession and the academic community that studies it at our Strategic Communication and Public Relations Center.

>> Analyze the intersection of sports and society in the media through the USC Annenberg Institute of Sports, Media & Society.

USC Annenberg students with Adam Silver, NBA Commissioner in New York.

Lauren Wong spent a summer interning at Facebook

USC Annenberg students in the Staples Center

professional practice

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The USC Annenberg Career Development Office gives unparalleled support as you look to shape the next stage of your career.

>> Professional internships with companies such as CNN, FOX, Yahoo!, The Huffington Post, ESPN, NBC, Disney and more.

>> Our Mentor Program pairs Annenberg alumni with current students.

>> Annenberg Works brings noted experts in media to campus for professional development and networking.

>> Through Annenberg Career Link, we offer exclusive 24/7 online access to jobs and internship opportunities.

career development

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Annenberg is an international meeting ground for top minds and talent. Students and faculty bring an incredible array of perspectives that make this a truly one-of-a-kind learning laboratory.

>> Our faculty come from across the globe to create a vibrant and dynamic academic community.

>> Students come here from nearly all 50 states and from locations as far as Africa, England, India and China. USC has long led the nation in its enrollment of international students.

>> Our study abroad and summer internship abroad programs take you around the world — from Auckland to Amsterdam, Shanghai to Sydney – to expand your horizons and enhance vital cross-cultural sensitivities. We also host exchange students from partner universities abroad.

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Annenberg plugs you into Los Angeles — the U.S.’s second largest media market and a global center for entertainment and technology. It’s a unique place that offers extraordinary opportunities.

>> There’s a lot happening here! Report on major events in sports, art, music, theater and more.

>> Explore new trends in tech with access to nearby Silicon Beach — home to over 500 tech startups and widely considered to be one of the largest tech hubs in the world.

>> Benefit from L.A.’s influence on the world of public relations and the growing number of key PR firms with headquarters or offices here.

>> Take part in Metamorphosis, which studies L.A.’s ethnic communities and tackles issues of civic engagement.

global community

Los Angeles

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trojan network

SAM OLSTEIN Global Director of Innovation at GE

DAVID NEALExecutive Producer, Fox Sports Super Bowl and World Cup

KYRA PHILLIPSNews Anchor, HLN

NICK VALENCIACNN Reporter

DANIEL PRINCEPartner, Paul Hastings LLP

SHAWNA THOMASSenior Producer and Senior Editor at NBC News Meet the Press

CALLIE SCHWEITZEREditorial Director, Audience Strategy for TIME and Time Inc.

LIANE WEINTRAUBco-founder and CEO of Tasty Brand

SUSAN HERBSTPresident, University of Connecticut

JULIE CHENmoderator of The Talk

BOYD K.RUTHERFORDLieutenant Governor, Maryland

ROBERT GARCIAMayor, Long Beach California

PAIGE ADAMS GELLERFounder & CEO, Paige Denim

Annenberg offers a supportive and well-connected community of alumni, mentors and friends to help you launch your future.

>> The Trojan Family network is lifelong and worldwide.

>> Annenberg has more than 15,000 alumni.

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next steps

GRADUATE APPLICATION

Use the online USC Graduate Admission Application to apply for admission to an Annenberg graduate degree program. USC allows you to apply to as many as five different graduate degree programs. For more information and general inquiries regarding the graduateadmissions process, please visit

UNDERGRADUATE APPLICATION

Apply to USC using the Common Application and selecting a first or second choice USC Annenberg major.

December 1 First-Year Application Deadline for Admission and Scholarship Consideration

January 15 First-Year Application Deadline for Admission Consideration

February 1 Transfer Application Deadline for Scholarship and Admission Consideration

For general inquiries regarding the undergraduate admissions process, please contact USC Undergraduate Admission at 213.740.1111.

University of Southern California3502 Watt WayLos Angeles, California

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