Social Follower Report

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

Key Metrics: @usatodaysports | Aug - 23 - 2012

Total FollowersTotal Followers

54,434@usatodaysports had 54,434 Twitter followers and we've classified the ones wecould into Consumer, Business, and Private (i.e. locked) accounts. The rest, which welabel Unidentified, are an assortment of anonymous and spam accounts, which we donot factor into our audience metrics.

Social Pull

Social Pull

Pull is a good measure of how influential @usatodaysports 's audience is, comparedto the average Twitter account - 1x is average, 2x is twice as much as average, andso on. Influence, for the purposes of this calculation, is gauged by how well connected@usatodaysports 's followers are across sixty social sites, compared to the averageconsumer. A higher Pull suggests you have important people in your audience, andare thus better able to spread your message far and wide.

113x

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

Social Audience Composition

AUDIENCEBREAKDOWN

Audience Crossover

Audience Crossover

Insights:

@usatodaysports and @usatodaysports -friendsshare 105 followers.

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

AverageNetwork Size

Insights:

» On average, each of usatodaysports 's followershas 1,165 connectionsacross all social mediaplatforms. Therefore, usatodaysports canpotentially indirectly reach19,928,378 (17,110 x1,165) people.

Network SizeBreakdown

Insights:

» 77% of usatodaysports's consumer audience have1 - 500 connections.

Audience Reach Insights

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

Social Media Use

Insights:

» usatodaysports 'sconsumer audience isactive on at least 10,883social profiles and/or blogs.

SocialMemberships

Insights:

» 16% of usatodaysports's followers have Facebookprofiles.» usatodaysports 's hasmore followers who useMySpace than does thetypical Twitter user.

OnlineActivities

Insights:

» 9% of usatodaysports 'sconsumer audience hasbeen identified as aBlogger.

Audience Social Insights

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

GENDER

Insights:

» *Statistics based on 84%of usatodaysports 'sfollowers, whose sex wewere able to determine.

AGE RANGE

Insights:

» 31% usatodaysports 'saudience is between 26 -35.» *Statistics based on 12% of usatodaysports 'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.

Audience Demographics Insights

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

Audience Demographics Insights

AGE BY GENDERFEMALE

Insights:

» Compared to theaverage usatodaysports 'sfemale followers tend to bemore in the 46 - 55 agerange.

AGE BY GENDERMALE

Insights:

» Compared to theaverage usatodaysports 'smale followers tend to bemore in the 46 - 55 agerange.

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

Audience Geographic Insights

TOP 10 CITIES

Insights:

» usatodaysports has ahigher percentage offollowers from Dallas,Texas than the typicalTwitter user.

STATES

» usatodaysports has ahigher percentage offollowers from Ohio thanthe typical Twitter user.

Insights:

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

Audience Geographic Insights

COUNTRY

Insights:

» usatodaysports has ahigher percentage offollowers from USA thanthe typical Twitter user.

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

INTERESTAFFINITY

Insights:

» Compared to theaverage audience, usatodaysports 'saudience's top threeinterests are Sport, Movies,and Education.

Audience Interests Insights

» usatodaysports 'sfollowers attend CommunityCollege schools more thanthe average Twitteraudience.

EDUCATIONTYPE

Insights:

Audience Education Insights

USA TODAY Sports

@usatodaysports | Aug 07 2008

Latest Sports news and headlines from

USATODAY.com

Tweets 51,208

Followers 54,433

Following 398

INCOME LEVEL

Insights:

Audience Career Insights

» usatodaysports 'sconsumer audience has ahigh level of incomecompared to the average.

INDUSTRY

Insights:

» Compared to theaverage audience usatodaysports 's top threeindustries are Education,Insurance, and Fashion.