usa.canon.com/dlcdownloads.canon.com/cpr/software/camera/studio_solution_bro.pdf · with canon eos...

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1-800-OK-CANON usa.canon.com/eos Canon U.S.A., Inc. One Canon Plaza Lake Success, NY 11042 U.S.A. Canon Canada, Inc. 6390 Dixie Road Mississauga, Ontario L5T 1P7 Canada Canon Latin America, Inc. 703 Waterford Way, Suite 400 Miami, FL 33126 U.S.A. Canon Mexicana, S. de R.L. de C.V. Blvd. Manuel Ávila Camacho No. 138, Piso 17 Col. Lomas de Chapultepec C.P. 11000 México, D.F. México 0142W546 3/10 ©2010 CANON U.S.A., INC. PRINTED IN U.S.A. “Canon Explorers of Light” is a select group of photographers who shoot with Canon EOS System cameras. They are among the top photographers in the world and work in diverse photographic disciplines including journalism, nature, fashion, fine-art, portrait and commercial. All LCD images and effects are simulated. All data are based on Canon’s Standard Test Method. Specifications and availability subject to change without notice. Canon, EOS, imagePROGRAF, LUCIA, PIXMA and REALiS are registered trademarks of Canon Inc. in the United States and may also be registered trademarks or trademarks in other countries. IMAGEANYWARE is a trademark of Canon. All other products and brand names are registered trademarks, trademarks or service marks of their respective owners. To learn more about Explorers of Light and to find more information about Canon’s Studio Solution Software, visit: usa.canon.com/dlc SYSTEM REQUIREMENT: Windows 7 / Vista / XP Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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Page 1: usa.canon.com/dlcdownloads.canon.com/cpr/software/camera/Studio_Solution_bro.pdf · with Canon EOS System cameras. They are among the top photographers in the world and workin diverse

1-800-OK-CANONusa.canon.com/eos

Canon U.S.A., Inc.One Canon PlazaLake Success, NY 11042 U.S.A. Canon Canada, Inc.6390 Dixie RoadMississauga, Ontario L5T 1P7 Canada Canon Latin America, Inc.703 Waterford Way, Suite 400Miami, FL 33126 U.S.A.

Canon Mexicana, S. de R.L. de C.V.Blvd. Manuel Ávila Camacho No. 138, Piso 17 Col. Lomas de ChapultepecC.P. 11000 México, D.F. México

0142W546 3/10

©2010 CANON U.S.A., INC.PRINTED IN U.S.A.

“Canon Explorers of Light” is a select group of photographers who shootwith Canon EOS System cameras. They are among the top photographersin the world and work in diverse photographic disciplines includingjournalism, nature, fashion, fine-art, portrait and commercial.

All LCD images and effects are simulated. All data are based on Canon’s Standard TestMethod. Specifications and availability subject to change without notice. Canon, EOS,imagePROGRAF, LUCIA, PIXMA and REALiS are registered trademarks of Canon Inc. in theUnited States and may also be registered trademarks or trademarks in other countries.IMAGEANYWARE is a trademark of Canon. All other products and brand names areregistered trademarks, trademarks or service marks of their respective owners.

To learn more about Explorers of Light and tofind more information about Canon’s StudioSolution Software, visit: usa.canon.com/dlc

SYSTEM REQUIREMENT: Windows 7 / Vista / XP

Adobe and Photoshop are either registered trademarks or trademarks of AdobeSystems Incorporated in the United States and/or other countries.

Page 2: usa.canon.com/dlcdownloads.canon.com/cpr/software/camera/Studio_Solution_bro.pdf · with Canon EOS System cameras. They are among the top photographers in the world and workin diverse

RECEPTION

PRINT

RETOUCH

SHOOTING

SALES

TAKE YOUR STUDIO TO NEWHEIGHTS OF EFFICIENCY, QUALITYAND PROFITABILITY.

2 3

Your creative talents and photographic knowledge

have brought you this far on your journey. What

you need to take your business to the next level is

an all-encompassing solution that makes your

operation more efficient, much easier to manage

and stress free...enabling you to focus on what’s

truly important: your photography.

Canon’s Studio Solution is powerful software that

combines the functions of many of the separate

software applications typically used in a

professional photo studio. Moreover, it integrates

all of your Canon hardware, image files, customer

and business data, and studio management tools

into a single, easy-to-use workflow application.

Canon’s Studio Solution dramatically streamlines

your business and helps to maximize your income,

helping you make the most of the time and expense

you invest in your studio.

Page 3: usa.canon.com/dlcdownloads.canon.com/cpr/software/camera/Studio_Solution_bro.pdf · with Canon EOS System cameras. They are among the top photographers in the world and workin diverse

Photo Library

Reports

Calendar

4 5

A Comprehensive Solution for Studio ManagementFrom Greeting to Invoice, a SmoothWorkflow that Maximizes YourTime, Boosts Sales and Ensures

Customer Satisfaction.From the time your customer engages your servicesto the time the product is delivered and billed,Canon’s Studio Solution works with you to makesure you and your staff are making the most efficientuse of time. Workflow operations — from staffscheduling to image capture, photo retouching toprinting, inventory control to supplies ordering,client presentation and sales to invoicing — areall simplified and largely automated by Canon’sStudio Solution software. Customer, employee andimage information are maintained in a centraldatabase for easy access and seamless integration.At every step along the way,Canon’s Studio Solutiongives you full control whileenabling you to build aseamlessly integrated,highly efficient business.

Save Time, Save Money.Consider all the differentsoftware titles a typicalphoto studio might use forits daily operation. Specificprograms are required tomaintain customer and vendor databases andenable scheduling. Other programs are requiredfor digital image capture and retouching. Stillothers are needed for organizing and archivingimage libraries. Presenting the images toclients, taking and fulfilling orders, and billingfor your products and services also typicallyrequire additional software. Moreover, in manycases, these software tools run on separatecomputers that do not “talk” to each other.

The cost for such setups is high, not only becausenumerous software titles must be purchased,installed and maintained by trained operators, butalso because their task-dedicated nature createsgaping inefficiencies in the workflow. Canon’sStudio Solution puts an end to wasted timeand money by consolidating, integrating andsimplifying. The software has power built-in tohandle your studio’s many needs, yet it givesyou a simplified, smooth interface designed toenhance your workflow, not get in the way.

Canon Image Quality from Capture to Print.Canon’s Studio Solution image processing employsnothing less than state-of-the-art, proprietaryCanon technologies. You put these technologies

to work the moment youpress the shutter releasebutton on your Canon EOSDigital SLR. Whether youshoot RAW or JPEG, StudioSolution provides a trans-parent, non-destructiveimage processing workflowthat ensures outstandingphotographs and a brilliantfinished product for yourcustomer. With RAWimages, Studio Solution

makes full use of Canon Digital Photo Professional(DPP) technology. It comprises a processingengine that employs Canon proprietary algorithmsto maintain the highest bit depth and widest colorgamut. The resulting images are spectacular —exquisite in resolution, dynamic range and tonalsubtleties. The RAW workflow also gives youaccess to many easy-to-use tools and controls,like Canon Picture Styles, which greatlysimplify adjustments and enhancements

during image processing. For JPEG shooting,advanced Canon EOS Digital SLR camera tech-nologies, such as in-camera DIGIC ImageProcessors, ensure superb image capture. Onceshot, or imported into Studio Solution, JPEGcaptures are handled non-destructively to maintainthe highest possible image quality. StudioSolution also gives you control over your CanonimagePROGRAF and PIXMA Pro printers, maximizingthe remarkable capabilities of these printers toensure just as remarkable output. Canon imageprocessing comprises state-of-the-art color man-agement, which assures the most accurate andvibrant color rendition. ICC profiles can be updatedas needed (e.g., typically only whenever a new mediatype is added) to ensure consistent, precise coloroutput when using Canon professional printers.

Customizable and Scalable to Fit the Needsof Your Studio, Today and Tomorrow.

Studio Solution can help you streamline yourbusiness today, whether yours is a modestoperation or a larger studio with many employees.The software can be installed and used on a singlepersonal computer, or it can be configured for use

on multiple networked workstations. Start buildingyour customer base, or easily import informationfrom existing databases. Because the software isserver-based, network-friendly and completelyscalable, it will work with you and help you makecritical transitions as your business grows.

Maximize Your Staff’s Time and Talents.Employee management is an important part

of running any business, and Studio Solution putsyou in charge. Using a simple, intuitive interface,you can enter all pertinent employee information.Alternately, if you already have employee infor-mation entered in another application that can

export .csv files, you can save time by importingthat existing database directly into StudioSolution. Employees can then be assigned specificroles — for example, photographer, manager, orsales staff — which the software can then use tohelp you with task scheduling and controllingadministrative rights and permissions. You can alsoassign work hours to create ongoing staff schedules.

Maintain and Fully Leverage aComprehensive Customer Database.As with employee information,Studio Solution lets you enter orimport customer information intoits database. In addition to basiccontact information, the software can also keeptrack of your customers’ birthdays, and canlink family members. Because a high-poweredrelational SQL database engine is at the heart ofStudio Solution management tools, your customerinformation is permanently linked to pertinentimage, employee and calendar data for easyretrieval and reporting.

Easy-to-Use Calendar-Based Work Scheduling.

The powerful Calendar tool in Studio Solutionsimplifies important business functions andprovides many useful ways to view the workschedule. Appointments and booking can be

made directly viathe Calendar. Astudio managercan then assignthe required staffand reserve theneeded room orspace for theanticipated timeslot. An automatic

confirmation call reminder feature makes a calendarentry one day prior to the shoot so that your staffcan contact customers to minimize no-shows. Ifyou reschedule the booking, the confirmation callreminder will automatically update. The Calendarprovides numerous useful views of your studio’sschedule. Not only can you view events by day,week, month, etc., you can also call up customizedviews, such as “Fridays for the entire month.”

Reports to Help You Run a MoreProfitable Business.

Because Studio Solution keeps track of inventoryand sales in addition to customer and employeedata, it can generate powerful reports that youcan use to analyze and streamline your business.Such reports can help you make importantdecisions, such as what products and servicesshould be added or deleted from your offeringsand what you should charge for them.

Full Control Over Rights and Permissions.Studio Solution gives you, as system administrator,complete power over rightsand permissions based onthe roles you assign to yourstaff members. For example,although a photographer onyour staff would be able tosee the original shoot bookingand any associated special customer requirements,the level of access to the software would preventthem from making changes to the original order.In this manner, you can fully control the studioworkflow in a networked environment, assigningfunctionality as required for specific staff roles.

Customer Database

“Canon’s Studio Solution software has made runningmy business a breeze. With great image controland organization, as well as full-featured reporting,my studio runs more efficiently thanever! Canon has put my businessmanagement and imaging control inone box...with the highest quality!”

Large Studios

Single/Onsite Studios Small Studios

— Michele CelentanoExplorer of Light

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Powerful, Timesaving Photographic Tools

6 7

Acquire Images Using a Choice ofImport Options.Once you’ve set up a customer session in

Studio Solution, you can shoot with your CanonEOS Digital SLR as usual. The images you capturecan be transferred to the software using any offour different methods. Your Canon EOS Digital SLRcan be tethered to a Studio Solution computerusing a USB cable. You can also send imageswirelessly from your Canon EOS Digital SLR to thesoftware using a Canon Wireless File Transmitter(operating in FTP server mode) on the cameraand a WiFi connection. Witheither of these methods, StudioSolution automatically grabsimage files from yourcamera as you shoot,making it unnecessary totake any additional transfersteps before proceedingwith image processing.You can also transfer imagefiles from the camera bysetting up a “hot folder” onyour computer or network.Images placed in the folder are then automaticallyimported into Studio Solution. Finally, you canmanually import images from any storage mediathat you can access on your computer, such asmemory cards through a memory card reader.

What You Shoot Immediately Becomes Partof Your Studio Solution Database.Imported images are automatically cataloged in thelibrary folder designated for the customer and joband become an integral part of your database. Theyare instantly available for processing and editing,and you can tag your images with additional shootdata, such as keywords, to enhance identificationand narrow future database searches. A keywordcan be used, forexample, tobatch-perform avalue-added serviceoption, such as acustom border, toonly a specific set ofimages identified bythat keyword. StudioSolution can alsoarchive your photofiles to pre-selectedlong-term storagemedia, such as network-attached hard drives orCD and DVD media.

Shoot in Live View Mode withRemote Camera Control.When your Canon EOS Digital SLRis tethered to your computer via aUSB cable, Studio Solution givesyou powerful shooting options.Canon EOS Digital SLRs connectedvia a USB cable are automaticallydetected by the software.Moreover, the camera can feedthe live image to the computer, where it can beviewed in the Photo Workshop module of StudioSolution software. When you’re ready to trip theshutter, you can do it at the camera or at yourcomputer using the spacebar.

Simplified Image Management.The images you shoot and import can be easilyaccessed and managed within the Photo Librarymodule of Studio Solution. It is a centralized “bank”where you can browse your photographs, viewhistograms and other important image-relateddata, and organize them as you see fit. When youdouble-click on an image in the Photo Library,

it automatically opens in the Photo Workshopmodule, where you can quickly and efficientlyperform desired enhancements.

Quick and Powerful ImageEnhancement and Retouching.The Photo Workshop module within

Studio Solution provides an easy way to make themost common image adjustments, such as blemishremoval, red-eye reduction, sharpening, whitebalance and tonal corrections. You can even quicklyperform more advanced image editing operations,such as black-and-white, sepia tone, and duotoneconversions, customized borders and text, andvignettes. With RAW files, you can additionallyuse Canon Picture Style presets to make fastadjustments based on parameters such as lighting,subject type and personal preferences. With one

click, you can open the RetouchWorkshop, which gives you access tofamiliar tools for advanced photo editing, suchas clone, dodge, burn, paint brush and lasso.These tools are fast and easy to use, saving youtime not only in image adjustment but also instaff training. With Studio Solution you can alsoperform quick global adjustments to multipleimages from a shoot. Such adjustments can alsobe saved and automatically applied to futureimages upon capture or import.

“Roundtrip” Adobe® Photoshop®

Image Editing.For more complex image adjustment,Studio Solution gives you one-clickaccess to Adobe Photoshop* for a “roundtrip”editing session that is seamlessly integrated

into your workflow. You never have to exitthe Studio Solution environment, and yourimage enhancements are immediatelyincorporated and reflected in the Library,becoming part of your database. You neverhave to worry about “losing” images toan external application.

*Adobe® Photoshop® software must be purchased andinstalled separately on your computer.

Non-DestructiveImage Editing.Changes you maketo your photos arenon-destructivewithin the StudioSolution workflow.That means while your adjustments are savedalong with your image data and applied asrequired, your original high-bit-depth, high-qualitycapture data remains intact and unaltered. Thisensures the best possible image quality rightthrough to prints, and you retain the option togo back to your original image to change orredo adjustments at a later date.

“Since installing Canon’s StudioSolution software, studio man-agement and image processinghave become much easier.All my images are tied to mycustomer info. The sales toolsin Studio Solution encouragemy clients to buy biggerprints which arenow printed in-house, improvingquality, controland revenue.”

— Clay BlackmoreExplorer of Light

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8 9

text. You can use templates in a similar mannerfor custom products, such as sports tradingcards, calendars, invitations, or business cards.Templates can be composites of multiple imagesprinted on a single page. You can add text andeven barcodes to templates. Moreover, templatescan be two-sided, and you can modify front andback sides separately.

Built-in Green Screen Capability witha Library of Backgrounds

If you shoot your subjects in front of a green orblue screen, you can use Canon’s Studio Solution’sbuilt-in chroma-keying features toquickly and easilyadd differentbackgrounds toyour shots. Hueand thresholdadjustmentssimplify fine-tuning of the chroma-key, enablingyou to rapidly make clean, natural-lookingdrop-outs. As with borders, Studio Solutionincludes a variety of backgrounds in its library,but you can easily add and use your own. You can combine green screens with custombackgrounds and templates to create — withminimum effort — unique and attractive“upsell” products for your customers.

Sales-Oriented Client Presentation Mode.Sitting down with your client to show the resultsof your work is an important step in the businessprocess, not least because it presents a golden

opportunity to maximize sales of products andservices. Studio Solution incorporates advancedpresentation capabilities that help you upsell andmaximize profits. You can quickly build a slideshowthat enables your customer to view images in high-resolution — on a dedicatedmonitor or CanonREALiS projectors, ifyou prefer. You canenhance the slideshowpresentation usingspecial features, such asroom simulations (which can show how prints ofdifferent sizes and borders might look in a typicalroom display situation). You can also elect toplay background music during the slideshowusing the music files on your computer. You caneven enhance your branding by including yourstudio logo as a graphical element throughoutthe slideshow.

Image ComparisonFeatures that FacilitateOrdering Decisions.The Studio Solutionclient presentationmode includes ahighly useful imagecomparison featurethat enables yourclients to view photos side by side. A photocandidate can be “dog-eared” so that it remainsunchanged throughout the side-by-side sequence.A seemingly simple feature like this makes it mucheasier for your customers to make comparisons

and choices. The presentation mode alsoincludes a 5-star rating system that can also beused to facilitate print ordering. Sorting imagesby the customer’s own ratings often speeds thedecision-making process.

Integrated Shopping Cart for Fast, Simple Ordering.

Studio Solution integrates the presentation andordering processes not only to save time butalso to maximize your sales. At any time during

a presentation, youcan add productsand packages to arunning, real-timeshopping cart asyour customermakes ordering

decisions. Your product packages are those you’vepre-entered into your database, and individualitems can be enhanced by value-added services,such as custom borders or templates. You canopt to show or hide prices during this process.When you’ve finished your presentation and theshopping cart is complete, you can auto-generatea receipt for your client.

Advanced, Automated FulfillmentCapabilities.Once an order has been placed, Studio

Solution takes over many of the fulfillment func-tions to make your life much easier. You can, forexample, use the auto-print function to send printjobs to your in-house Canon printers. If you havemultiple printers, the software can auto-select androute the job to your different imagePROGRAF andPIXMA Pro printers based on factors such as printsize and workload. (You can also send print jobs tonon-Canon printers that are installed using standardWindows drivers.) Print jobs can also be saved as“virtual printer” raster files for later output. Outputfiles can also be automatically burned to CD orDVD for your customers or sent to outside serviceproviders; as an example, for image sizes ormedia formats you cannot accommodate in-house.The software can also prepare detailed invoicesautomatically once the order is fulfilled.

Powerful, Exportable Business Reports.Studio Solution can help you run a more

efficient business by leveraging its internal SQLdatabase engine to produce highly useful reports.You can, for example, auto-generate reports that

detail staff activity, analyze sales by productpackages and services, or show business trends.Various reports can be exported as .csv files foruse in other programs, such as spreadsheet oraccounting applications.

Technical Supportand Product Training.

An integral Help Systemguides you through the useof Studio Solution. In addition,product support Web links are included throughoutthe Studio Solution user interface so that questionscan be quickly answered. Live customer supportis also available via a toll-free telephone call.Those who seek product training can go onlineto the Canon Digital Learning Center. Classroom-style training will also be offered in select citiesthroughout the United States. Individual and groupon-site training can also be provided.

Upsell, Sell More.Canon’s Studio Solution incorporatesnumerous modules that enable you to

easily create value-added products and services.What’s more, the software includes sophisticatedpresentation tools that you can use to showyour customers all of the possibilities. Using thesoftware, you can even take orders as you presentyour product packages, thus greatly simplifyingthe process of selling your work.

Fast Proofing.If your customer wants a proof sheet from a shoot,you can quickly print one from the Photo Librarymodule. Numerous options are available,enabling you to customize the appearance ofthe proof sheets. Photos can also be proofedon-screen if desired.

Built-in Library of Borders andTemplates.

Studio Solution includes a comprehensive collectionof attractive borders and templates that you caneasily add to your images. From within the PhotoWorkshop module, you can simply choose one ofthe supplied borders, or you can use the BorderWorkshop, where you can start with an existingborder, modify it as desired, then save it to thelibrary for future reuse. You can change a border’ssize, color and transparency, and even add custom

REALiS WUX10 Mark II

GlossyPolished

Canvas

Profit Boosting Tools for Value Added Products

“With Canon’s Studio Solution software,workflow – printing in particular – isgreatly simplified. The amazing thing ishow Canon has incorporated top-notchimage quality while simplifying theprocess. I can shoot, process, catalog andprint my images as wellas manage my customersand vendors with oneintuitive application.”

— Eddie TappExplorer of Light

Page 6: usa.canon.com/dlcdownloads.canon.com/cpr/software/camera/Studio_Solution_bro.pdf · with Canon EOS System cameras. They are among the top photographers in the world and workin diverse

Canon Image Quality — The Choice of Professionals

PIXMA Pro Printers

EOS Digital SLR CamerasStudio Solution Software

imagePROGRAF Large Format Printer

10 11

Canon Professional Digital ImagingProducts, Tightly Integrated for aStreamlined, State-of-the-Art StudioWorkflow.Studio Solution is true “studio in a box” softwarethat brings unprecedented efficiencies and acohesive workflow to professional photographybusinesses of all sizes. And because it interconnectsand integrates Canon professional digitalimaging products — EOS Digital SLR cameras,imagePROGRAF and PIXMA Pro printers, andREALiS projectors — the system confers all ofthe benefits of powerful Canon technologies.The completely Canon workflow, from captureto output, maintains excellent image integrity,ensures precise color management, and givesyou access to a world-class and one of the mostcomprehensive systems of professional photo-graphic tools in the world. When you combinethe powerful management and workflow featuresof Studio Solution with its underlying Canonimaging technologies, integrated Canon hardwareand software tools, you have a winning formulafor success that you can begin using today.

Canon RAW Image Processing for Superb Quality.With Studio Solution you can take full advantageof a RAW image processing workflow. You can usea high bit rate (14 bits per color channel on thenewest EOS Digital SLRs) to ensure a wide dynamicrange and exquisite image detail and gradations.Because Studio Solution uses the Canon DigitalPhoto Professional RAW processing engine andalgorithms, you are assured all of the imagequality benefits of a wide-gamut color space andprecision color management.Moreover, you can use Canon PictureStyle presets to process your RAWimages, thereby greatly simplifying the processwhile ensuring outstanding final results.

Canon EOS DigitalSLRs — a PreeminentProfessional Choice.Today’s professional

photographers are, by necessity, digital imagingexperts. It is telling, therefore, that many depend onCanon EOS System more than any other system fordigital image acquisition. EOS Digital SLR camerascontinue to push the technology envelope, enablingnot only still, but now also Full HD video capturewith awe-inspiring image quality and spectacularversatility. The superb range of EF lenses, sophisti-cated Speedlite flashes and a comprehensivearray of system accessories empowerand inspire discern-ing professionalphotographers todiscover new fron-tiers of creativity.

Canon imagePROGRAF Wide-Format Printers.Photographers seeking to produce their owngallery-grade inkjet prints have had limitedchoices...until Canon answered their needs withthe imagePROGRAF series printers. They featureimpressive new technologies that bring superbly

advanced quality and performance to wide-formatphoto printing. The 12-color Canon LUCIA ink setdelivers a substantially wider colorgamut than many other competitiveprinters, thus ensuring a far greaterrange of available colors for richer, morevibrant prints. The ink set includes three levelsof gray — Black or Matte Black, Gray and PhotoGray — to deliver black-and-white photo printsof exceptional tonal detail. And because LUCIAinks are pigment-based, prints are fade-resistantand have excellent archival characteristics.Furthermore, because Studio Solution software

uses the Canon Digital Photo Professionalimage processing engine at its core, itsupports direct output of 16-bit image

files to imagePROGRAF printers.Studio Solution can also takefull advantage of nested output

Canon PIXMA Pro Printers.Canon PIXMA Pro photo printersare redefining output quality,performance and convenience.Employing extraordinary ink

and print head technologies, sophisticated driverswith advanced color controls and compatibilitywith a broad selection of papers andspecialty media, Canon PIXMA Prophoto printers are meeting, andeven surpassing, the expectationsof the most demanding professionalphotographers. They featurehigh-precision Canon FINE (Full-photolithography Inkjet NozzleEngineering) print heads, each of which hasthousands of nozzles that can release microscopicink droplets as small as 1-picoliter in a single

pass. Capable of plotting thousands of ink dropletseach second, the high-density nozzle pitchensures fast, high-resolutionprinting with sharper detail andless grain.

Canon REALiSProjectors.Canon products are

synonymous with optical excellence, advancedimage processing and superb performance,and the Canon REALiS family of projectors is noexception. REALiS projectors are compact, easilyportable and deliver bright, high-resolutionimages thanks to innovative LCOS (Liquid Crystal on Silicon) and proprietary Canon AISYS light enginetechnologies. Their versatility andexceptional image quality make themideal for client presentations and many otherapplications in professional photo studios.

capability when outputting jobs to imagePROGRAFprinters. For example, when printing on rolls, youcan combine images of different sizes to makethe most efficient use of the printable area. Thisfeature alone can save photo studios significantamounts in media costs and printing time.

REALiS MultimediaLCOS Projectors

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From reception to invoicing, Canon’s Studio Solution gives you unprecedented integration and comprehensive

studio management in a completely scalable software package. Whether you are a one-person studio running

the software on a single laptop computer or a larger enterprise with multiple employees and networked

workstations, the workflow is streamlined, easy-to-use and professional, reducing business-related costs

while maximizing sales and profit potential. The intuitive interface simplifies staff training requirements,

and the cohesive modules lead you naturally and effortlessly from one step to the next, enabling you to

manage a highly efficient, automated, profitable studio.

12 13

Customer InformationCustomer information is easily entered and automaticallylinked to appointments, staff assignments, images,sales history and billing.

Contact and Employee InformationExisting contact and employee information can bequickly imported from the databases you already have.

Customer DatabasesBusiness-building customer data, such as birthdaytracking and links to family members, can be enteredand used to generate reminders in a timely manner.

AssignmentsStaff and studio (shooting room) assignments can beeasily made via the intuitive calendar interface.

Automatic ReminderEntries for reminder calls are automatically generated,enabling you or your staff to contact clients in advanceof a scheduled shoot. This minimizes studio downtime.

Relational DatabaseA powerful relational database engine maintainsclient information and tightly links all job elementsthroughout the workflow.

SQL DatabaseUse of a standardized SQL (Structured Query Language)database enables powerful reporting capabilities forbusiness analysis.

Business ReportsBusiness reports can be exported to external applications, such as spreadsheets and for use inmany accounting programs.

Permissions and RightsPermissions and rights based access to the program facili-tates employee management, prevents operational errorsand assures business security. The system administratorcan define and assign employee roles, and limit accessto specific studio operations based on those roles.

ScalabilityThe Server-based system design makes the softwarecompletely scalable to fit the size of any studio opera-tions, small to large. Additional workstations can beadded at any time via standard Windows networking.

Wired and Wireless ShootingCanon EOS Digital SLR cameras can be connected toStudio Solution via USB cable or WiFi wireless* using a simple camera setup interface.* Requires an optional Canon Wireless

File Transmitter attached to the camera.

Live View ShootingUSB-tethered EOS cameras enable Live View composition at the computer screen with remote AFand shutter release control.

Import ImageWith USB- or WiFi-connected cameras, images areautomatically imported into Studio Solution.

Hot FolderImage files can also be imported via a “hot folder”setup or manually, such as via a memory card andcard reader.

Photo LibraryImported images are automatically cataloged, organized by job and linked to the customer and session within the database.

Automatic RenamingCataloged images can be renamed (with automatic filerenaming) for easier identification and to facilitate subsequent searches.

KeywordsPhotographer information, including keywords, can

be entered for later use in database searches andbatch processing operations.

Full Integration with DatabaseFull integration of the SQL Database throughout theentire Studio Solution workflow ensures that yourcustomer’s original images, finished orders andinvoice information are never separated from yourcustomers’ databases.

RAW and JPEG WorkflowsBoth Canon RAW and JPEG workflows are supported.

JPEG ShootingFor JPEG shooting, advanced Canon EOS Digital SLRcamera technologies, such as in-camera DIGIC ImageProcessors, ensure breathtaking image capture.

RAW Processing WorkflowUse of Canon Digital Photo Professional image processingengine assures the highest image integrity — resolution,color and dynamic range — in RAW workflows.

Chroma-KeyingShoot on green or bluescreen to drop subjectinto different back-grounds using StudioSolution’s built-in,easy-to-use greenscreen (chroma-keying)capabilities.

Sales Presentation ToolsTake advantage of powerful built-in sales presentationtools to maximize sales of products and services.

Custom Product PackagesCustom product packages andpricing; this information isadded to the database andused during the shopping cartordering and invoicing process.

Slide ShowsQuickly and easily create high-resolution slide showsfor client presentation. Slide shows can be viewed ona dedicated monitor or via a projector.

REALiS ProjectorUsing a REALiS Projector, images can be projected andpresented “life-size” showing the customer how theywould look in their home.

Background MusicEnhance the mood with background music. You canselect your own slideshow background music from afolder on your computer.

ProofingBuilt-in proofing feature makes it possible to createon-the-spot client proofs and “contact sheets” in avariety of customizable formats.

Sales PresentationSales presentation mode uses a clean, uncluttered

interface that shows images in the best possible light.

Simulated EffectsSimulate print paper types to show your clients theeffects of print options, such as borders and papertextures.

Dog Ear FeatureImages can be easily compared — the “dog ear” featurecreates a reference image for side-by-side comparisonto facilitate photo selection.

5-Star Rating SystemImages can be tagged using a 5-star rating system forsubsequent sorting and purchase decision-making.

Logo IncorporationEnhance your studio branding by incorporating yourlogo on presentation screens.

Integrated Shopping CartUse the integrated shopping cart to build your customer’sorder as you are presenting photographs and packageoptions. The integrated shopping cart is automaticallyupdated with custom product and service packagespreviously added to the database. You can elect toshow or not show pricing in the shopping cart.

ReceiptsA receipt can be automatically generated when the salespresentation and ordering are finished.

Routing OrdersOrders are immediately routed for fulfillment.

Photo WorkshopThe Photo Workshop module provides easy-to-use,immediately accessible, image adjustment controls,such as exposure, contrast and white balance.

More OptionsFrequently used corrections and enhancements —red-eye reduction, sharpening, black-and-white/sepiatone/duotones and vignettes — can also be performedwithin Photo Workshop.

Retouching CapabilitiesRetouch Workshop is one click away. It providesadditional easy-to-use tools for advanced photoediting, including:

• Exposure • Contrast • White balance

• Tonal Corrections • Sharpness • Blemish removal

• Red-eye removal • Selection options • Dodge and burn

• Clone tool • Custom brushes • Soft focus effect

Batch EditingBatch editing is also possible: perform quick globaladjustments to multiple images from a shoot. You canalso save and automatically apply your adjustments toother catalogs.

Roundtrip Editing“Roundtrip” editing with Adobe Photoshop enables morecomplex image manipulation without having to exitCanon’s Studio Solution workflow environment.

Non-Destructive Image Editing WorkflowThe non-destructive image editing workflow ensuresthat your original high-bit-depth, high-quality capturedata remains intact and available for future re-editing.

Easy-to-Use InterfaceConsistent, simple interface from module to module(Photo Library, Photo Workshop, Retouch Workshop) maxi-mizes ease of use and provides a non-disruptive workflow.

Enhance to UpsellNumerous built-in photographic enhancement toolsenable fast creation of high-quality, value-addedproducts for “upsell” opportunities.

Package OfferingsLarge pre-installed library of borders and templatescan be easily modified or expanded to create newproduct and package offerings.

BordersBorders can be easily modified, for example, by changingsize, color and/or transparency, and by adding text.Newly created borders can be added to library for easyfuture reuse.

Built-in LibraryChoose from a built-in library of green screen back-grounds or import your own photographs and templates.

Combine Backgrounds and TemplatesCombine backgrounds and templates (with added text, ifdesired) to create highly customized offerings for your clients.

TemplatesTemplates for high-demandspecialty products — suchas sports trading cards andholiday cards — are suppliedand pre-installed in thelibrary for immediate use.

Custom TemplatesTemplates are easily customizable — using compositeimages, text and even barcodes — and can be saved inthe border library for reuse.

Fine-TuningEasily “drop-out” green or blue screen images ontodifferent backgrounds using simple hue and thresholdadjustments that enable fine-tuning of the chroma-keyeffect, facilitating clean, natural-looking edge transitions.

Picture StyleFull access to Canon EOS Picture Stylesprovides customizable, convenient imageprocessing, delivering superb photo-

graphs with less time and effort on RAW workflows.

Efficient PrintingIn-house print orders are automatically handled byStudio Solution using the most efficient, cost-effectivemethod, based on the printers you have set up for useon the network.

Printer ManagementIn-house Canon imagePROGRAF and PIXMA Pro printersare automatically assigned jobs by Studio Solution onthe basis of optimized load sharing, required mediasize and type and other customizable factors.

Image NestingStudio Solution print jobs sent to Canon imagePROGRAFprinters can take advantage of image nesting, whichcreates composites of different-sized prints acrossroll media to make the most efficient, waste-free useof available media. Image nesting typically requiresthe addition of sophisticated printer RIP systems.Canon imagePROGRAF printers using Studio Solutionincorporate this nesting capability to save money,time and maximize profits.

Queue ManagementWhen using multiple printers, load sharing algorithmsare used to make sure all available printers are used inthe most efficient manner, avoiding long print jobqueues whenever possible.

Image-Medium SynchronicityAutomatic routing of print jobs takes into account print

size and media surface so that, for example, a job thatrequires glossy paper is not sent to a printer that hasonly matte paper loaded.

Color ProfilesThe underlying Canon image processing engine usesICC profile-based color management to maintain themost accurate rendition and widest color gamut. Byupdating profiles only when needed (e.g., whenevera new media type is added), you can ensure thebest possible color reproduction, especially whenthe output is to Canon professional printers.

Non-Canon PrintersStudio Solution supports output to non-Canon printers,provided they are installed via standard Windows drivers.

Printer AlertsThe software will alert you whenever a printer requiresattention — such as for paper change or ink replenishment.Constant monitoring of printers by an operator is,therefore, not required. Your staff essentially needsonly attend to ink and paper replenishment.

Digital Delivery OptionsCustomers can order digital delivery options, such asa customized slide show on disc or auto-resized imagefiles for later use on Web sites.

Outside ProvidersBuilt-in support for and routing to outside outputservice providers, including Labtricity and

Photoreflect, enable you to produce and sell products youcannot fulfill in-house.

InvoicesInvoices (which can include shipping costs and tax) can beautomatically generated once an order is placed.

ArchivingUpon job completion, all image and work files (catalogs)can be easily archived to offline media to free up space onyour primary workspace drives. Archived catalogs are fullysearchable and can be easily recalled for repeat business.

Business ReportsStudio Solution can generate comprehensive businessreports that help you analyze your operation, maximizeefficiency and stay in front of the competition.

Report Types:

• Employee Activity • Employee Activity Export• Employee Export • Employee Schedule• Employee Schedule Export • Event Categories• Event Categories Export • Orders Summary Export• Package Export • Package and Products• Products Export • Sales by Package• Session Trends • Tasks by Type Export

Export .csv (Comma Separated Value) FileThe internal SQL database engine produces reports thatcan be exported as .csv files to other programs, such asspreadsheet and financial applications.

Order FulfillmentAfter you’ve finished refining your images and addingall requested features, just tell Studio Solution toprint the order, and the rest is done for you. If you have morethan one Canon professional printer connected to your network,Studio Solution will assign output in the most logical and efficientway, sharing print jobs among several printers to save time,and automatically routing specialized orders to the appropriatedevice. Using Canon imagePROGRAF printers, Studio Solutioneven adds print nesting capability to effectively minimize thewaste of paper, and maximize your profits.

The digital delivery (image files on a CD/DVD) portion of the orderis placed and the images going to an outside lab are prepared.

Canon’s Studio Solutiongives you full control overyour daily operations while dramatically simplifyingyour work and making sureyou run a more efficient

business. Your studio projects, from start to finish, are managedmore easily, using an intuitive workflow that takes you from onestep to the next. Studio Solution empowers you to deliver thehighest quality product to your customers in the most timelymanner. It maximizes sales potential and helps you build thetrust on which you depend for future business. It is, decidedly,a winning proposition.

The BookingWith Studio Solution running on your computers, you’vealready entered all of the basic data crucial to runningyour business — you’ve entered studio information andcompany logo, you’ve imported your client contact lists,entered staff members and their roles, along with all ofthe products and services you offer.

Now, merely by entering your new customer’s contactinformation — along with any special requests or notes to your staff — you’ve started the process. Studio Solution both follows your customer and leads your staff from beginning to end, taking you step by step through a smooth workflow that willget the job done with supreme efficiency.

A Simple, Efficient and Profitable Workflow

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Making the SaleWithin moments after the last shot is taken, Studio Solution’spowerful sales presentation tools allow you to convert yourimages into a profitable order of products and services.

After a quick edit, you’re ready to sit your clients down in frontof a monitor — or better yet, a Canon REALiS projector — for aslide show of their images. The show, easily created in StudioSolution, presents your images in the best possible light — inhigh resolution and with brilliant, accurate color. You can evenadd background music to enhance the viewing experience.

You can use Studio Solution’s presentation features, such asside-by-side image comparison, and a 5-star rating systemto help your customer narrow down their choices and maketheir final decisions.

Enhance to UpsellYou can then enter an interactive presentation, during which youshow your customer how:

• Images can be enhanced by adding features, such as borders and templates.

• Prints on different media, like canvas or a matte surface, might look.

• Prints of different sizes might look in a room setting over a sofa or fireplace.

• Combinations of templates and backgrounds might be used to create value-

added items, like sports trading cards or calendars, and multipurpose the

captured images.

Throughout the presentation, as your customer makes purchasedecisions, you add products, services and various packages — allpreviously entered into the database — into an integrated shoppingcart. Your customer decides on a package comprising different printsizes, several extra prints with special border treatments, a familycalendar, a quantity of holiday greetings cards using custom back-grounds and text, and a CD of image files suitable for use on a Web site.

When you’ve finished with the sale, you can immediately, and auto-matically, print a detailed receipt for your customer to confirm theorder. This receipt includes all packages and additional productsand services ordered, plus taxes andshipping costs as appropriate.

RECEPTION SHOOTING SALES RETOUCH DELIVERY

Picture Style Saturation Sharpness

Standard High Slightly high

Portrait Slightly high Slightly low

Landscape HIgh green - blue High

Neutral Low None

Faithful Low None

Monochrome None (monochrome) Slightly high

RetouchingNow you’re ready to use Studio Solution to take thesteps necessary to fulfill your customer’s order.

Most image adjustments and retouching, if required, areeasily accomplished within Studio Solution using thePhoto Workshop and Retouch Workshop tools. You, or amember of your staff, can perform the most frequentlyneeded corrections and enhancements — includingbackground dropout on green screen shots — simply and withoutever leaving the Studio Solution environment. If more complexwork is needed, Studio Solution makes it easy to perform moreadvanced adjustments via a quick roundtrip visit to and fromAdobe Photoshop (must be installed on your computer) withoutever removing the image from your customer’s database.

You can also choose to capture JPEG images to take advantage of theEOS Digital SLR’s superb internal image processing and make the bestuse of memory card storage capacity. Studio Solution provides fullsupport for a JPEG-based workflow, using the same non-destructiveprocessing to assure the best possible image quality.

Capturing images against a green screen backdrop is easy, lettingyou use later the powerful chroma-keying capabilities built intoStudio Solution.

On LocationOver the weekend, the assignment was a wedding, and while youcould have easily shot wirelessly into your laptop using StudioSolution, you chose to travel light and shoot everything to memorycards. Studio Solution can handle this workflow as effortlessly asif you were shooting in the comfort of your own studio.

Images captured on-location are easily imported into the StudioSolution library using a memory card reader. Once transferred, theyare automatically cataloged and added to your customer’s database,where they await any further processing within Studio Solution,just as with the directly transferred studio images.

The Studio SessionEach morning, your photographer logs into Studio Solution and seesthe day’s jobs and every assignment on their own calendar. It tellsthem not only the time of each shoot but also the designated studio,the nature of the job, and any special customer requests or require-ments. This enables the photographer to choose the best equipmentfor the job and ready any needed setups, such as a props or greenscreen backdrops, well in advance of the customer session.

At the beginning of the session, the photographer simply tethers theCanon EOS Digital SLR to the studio computer using a USB connection. This not only enables Live View shooting via the computer monitor,but also immediately transfers every shot directly into the StudioSolution Photo library. There, the images are automatically catalogedand added to your customer’s database, ready for processing.

If you need more freedom, Studio Solution also makes it easy tocapture images wirelessly into the computer over WiFi using one of theCanon WFT Wireless File Transmitter. Images are quickly transferredinto the Studio Solution database, and are then immediately available.

Studio Solution fully supports the capturing and editing ofCanon RAW files, making it possible to take advantage ofthe higher bit depth, advanced Canon image processingalgorithms and the non-destructive editing capabilitiesbuilt into Studio Solution.

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