usability thinking

5 things to know about usabilityUsability or how to increase your business on internet

Reminder: what is UX&UI

UX design is responsible for impacting and

enhancing customer satisfaction and loyalty by

giving customers the best possible experience with

the product, such as improving ease of use,

usability, and the overall feel for those using the site.

UI design is responsible for ensuring that it

visually communicates with the path that the UX

design has provided so that users may interact

with each screen or page without interruption.

It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law.

American architect Louis Sullivan

Quote

“”

Never sacrifice your message for your design. Focus on readability, narrative, and information first; artistic flair and frills second. Use your design to reinforce your message, never the other way around.

Aesthetic considerations in design should be secondary to functional considerations. Except if the main function of the website is the beauty.

Form Follows Function

Success Criteria

Identify everyone with a stake in the project

Define who is the Key stakeholder because he can strongly influence the project's decisions and those whom it is most important to satisfy.

Determine the goals of each stakeholder

Express the business objectives in terms of measurable business. Define the cost and the time for the project.

Prioritize and harmonize these goals

Constraints define the boundaries and restrictions, 5 rules features (scope, quality, staff, cost, and schedule).

Decide how success will be measured

By the number of subscriptions, by the time that user spend on the site, by percentage of the number of sells…

1 2 3 4

With the identification of the ecosystem, we can determine what is the main function of the website to achieve the client’s goal(s)

Main function

The usability will help to achieve the goal of the

website.

User side

Usability

The ergonomics of a website can be defined by its

ability to effectively meet the expectations of users

and to provide a navigation comfort.

Client side

Rule nº1

Mobile first

Number of internet Users

2011.6 2015.6

485 Millions

667Millions

Number of Mobile Users

2011.6 2015.6

317Millions

593 Millions

Internet Access Devices of Internet Users in China

70.8% 68.4%

43.2%42.5%2014.12 2015.6

85.8% 88.9%

Desktop Laptop Mobile

2014.12 2015.6

2014.12 2015.6

Rule nº2

Website Architecture

With the site map the user needs to find

the same kind of elements for the same

categories. It will facilitate the

navigation for the user.

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Home

BenefitsProducts How to start

Why cloud

Shippers

Logistic Company

About Us

Management team

LoginBoard

Blog

Call to action to the request demo form page

Action

No dedicated page

WEb OTMS

KAKA

Our Story

Partners

Join Us

Contact

Article

White Paper

Case Studies

News News details

News News details

Details

LEGEND

DAO NA LE

Pricing

Implementation

Customer sucess

Blog Article



Request demoCase studies



EbookRequest demoProducts

Subconsciously, the user identifies all the elements on a page. When he arrives for the first time on your website he will quickly assimilate what is a title, a sub-title, a button…

The designer needs to define in the beginning all the rules and keep it for all the pages.

Otherwise, the user can be easily lost if he doesn’t find the same kind of information on every page

Rule nº3

Hierarchization of the Information

TIPS:

Better to paly with the color for Chinese website because you are not able to play with the thickness of the font

Rule nº4

Make the life easyer

It’s important to help the user when he wants to do an action. Forcing him to act differently as he normally does will make him unhappy.

For example if the process to unsubscribe is easy, he will be satisfied. To hold back a user is useless because he already took a decision.

Use some text that everyone can understand in the web ecosystem

If you force the user to think, you will increase the chance he leaves the website.

Rule nº5

Understanding: choose the word carefully

TIPS:

If you need to do a bilingual website, don’t put both language together. It will double the quantity of text and it will make the website visually heavier

Example:Use “edit” and “not change”Use “read more” not “find out more”

Measuring the efficiency of your design

A/B Testing

20% 31%

12% 16%

Design A Design B

Conclusion

The web designer cannot avoid this evolution. It’s really necessary to think

about the function of the website and not only on the aesthetic. Otherwise,

the client will stop to contact us and go on websites like Wix or

Squarspace...

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