usability testing participants
TRANSCRIPT
Finding the Participants: Profiles, Personas, and Backgrounds
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Step 1: Walkthrough
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Step 2: Audience Analysis
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We do this for every doc in tech comm.
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Who are the stakeholders?
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Who is the decision-maker?
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Who are the users?
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One of these things is not like the others.
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users
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Who are you talking to?Who are you talking to?
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develop user profiles.
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Characterize users.
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Who are these people, anyway?
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What’s their story?
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The user of our web site reservation system travels at least a few times a year and stays in a hotel each time. He or she typically books his or her own travel online, especially leisure travel. He or she may belong to hotel rewards programs.
( R&C 116)
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does some info already exist?
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Product Spec DocumentsBRD (Business Req. Doc)Marketing Studies
Existing Docs:
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if not, then it’s on you.
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Define User Groups
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NoviceExpertEtc.
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But also:
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definitions will vary by testing site.
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You get to decidehow users are defined.
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Requirements and Classifiers for Selection
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Requirements:
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Requirements:What participants must come into the session knowing already.
(R&C 121)
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Classifiers:
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Classifiers:help you put participants into categories (or groups) that may explain some effects you see in the test.
(R&C 121)
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document user profiles
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• Age
• Gender
• Education Level
• Experience
• Skills
• Attitudes
• Culture
• Class / income level
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site-specific characteristics
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in the end, you should be able to describe
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range of skillsbehaviors
experience
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Every end user falls somewhere within your
spectrum.
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and then within categories.
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Determine the Number of Participants
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• degree of confidence required in results
• number of available resources to set up & develop the test
• available of type of participants you require
• duration of test sessions
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We are humans constrained by space and time.
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internal participants:• Test the test• Exploratory research• “Best case” testing
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External participants
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screen & select
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schedule & confirm
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