usability test 2011. successful parts of the website: tasks 1, 2, and 4
TRANSCRIPT
Usability Test 2011
Successful Parts of the Website:
Tasks 1, 2, and 4
Task 1
“View the Custom Designs page”•Relatively easily found•Quickly viewed.
Task 2
“Click to the ‘View All’ Page and browse through the jewelry.”•100% success rate!•Only problems with this task came from the surveys
– Participants wanted more organization options
Task Two Exclamation
Task 4
• “Click to the promotions page”• Task easily completed by most participants• Quite a few testers looking for “Promotions”
page under “Services”.
Legend
Failed to complete
Completed with difficulty
Completed with ease
Score not set
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80.00
90.00
100.00 Su
cc
ess
Dis
trib
uti
on
(%
)
Task 1 Task 2 Task 4
Task
Success Distribution by Task
59.46
18.92
21.6297.302.70
56.76
21.62
21.62
0.00
3.00
6.00
9.00
12.00
15.00
18.00
21.00
24.00
27.00
30.00
33.00
36.00
39.00
Tim
e o
n T
ask
(S
eco
nd
s)
Task 1 Task 2 Task 4
Task
Average Time on Task by Task
37.89
18.38
31.49
Why were these so successful?
Why these tasks were successful:
• Task 1 & 2:– Links located in top 2 in dropdown
menus
• Links were logically located
Problems with these tasks:
• Nav bar doesn’t look like a drop down menu
• People were looking for “Promotions” link in “Services” first.
0.00
0.10
0.20
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0.40
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0.60
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0.90
1.00
1.10
1.20
1.30
Task
Sco
res
(V
alu
e)
Task 1 Task 2 Task 3 Task 4 Task 5
Task
Average Task Scores by Task
0.62
0.03
1.11
0.65
1.24
Tasks 3 and 5
Legend
Failed to complete
Completed with difficulty
Completed with ease
Score not set
0.00
10.00
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30.00
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90.00
100.00
Su
cce
ss
Dis
trib
uti
on
(%
)
Task 1 Task 2 Task 3 Task 4 Task 5
Task
Success Distribution by Task
59.46
18.92
21.6297.302.70
35.14
18.92
45.95
56.76
21.62
21.62
16.22
43.24
40.54
Task 3
“Find the affiliates page and browse through their collections”•Testers didn’t realize that the logos were clickable
– No word links
•However, link was logically located, and people did find the affiliates page itself. •Testers were about 50/50 on whether or not they were buying from Kas A or the Affiliate directly.
Task 5
“Click to the Synchronicity page, and browse through the collection.”•40.54% of students couldn’t even find the page.
– Another 43% had immense trouble finding the page and clicking through to the collection
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10.00
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40.00
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60.00
70.00
80.00
90.00
100.00
110.00
Tim
e o
n T
ask
(S
eco
nd
s)
Task 5
Task
Time on Task by Task
72.40
87.0090.47
76.40
102.00100.40
46.3441.80
20.62
101.39
67.4966.03
9.78
70.81
45.75
82.05
100.26
44.33
93.66
98.97
31.13
85.9984.74
78.0178.63
47.39
64.27
44.14
108.58
54.60
34.97
62.54
52.44
93.08
32.74
60.99
54.17
67.20
Easy Synchronicity Task
Typical Synchronicity Task
Synchronicity Task
Suggestions
Suggestions
• Arrows on the nav bar• More info on Custom Designs
– How to start process– What does customer need for this?
• More organization of “View All”– Direct links– Organize by price option.
Suggestions
• Make named links to Affiliates pages– Make sure links are either underlined or a
different color.
• Move Synchronicity link out one– Maybe have a direct link on homepage– Get rid of “Entrance” page- possibly put that at
the top of the Synchronicity page
Questions?