usability presentation - web
TRANSCRIPT
Design is NOT about decoration. It’s about communication and problem solving.
Garrett Dimon“Improving Interface Design”
The surprise is that we now have evidence that aesthetically pleasing objects enable you to work better. […] Products and systems that make you feel good are easier to deal with and produce more harmonious results. […] Attractive things make people feel good, which in turns makes them think more creatively.
Don Norman,author of “Emotional Design: Why We Love (or Hate) Everyday Things”
Simple, by making it easier for people to find solutions to the problems they encounter. With most products, if the first thing you try fails […], the most natural response is to try again, only with more effort.
Don Norman,author of “Emotional Design: Why We Love (or Hate) Everyday Things”
“Why aesthetics? Because it’s the language of feeling, and, in a society that’s information-rich and time-poor, people value feeling more than information.
[…] It’s design, not strategy, that ignitespassion in people.”
Marty Neumeier,author of “The Brand Gap”
The hardest part of design, especially in consumer electronics, is keepingfeatures out. Simplicity is in itself a product differentiator, and pursuing it can lead to innovation.
Don Norman,author of “Emotional Design: Why We Love (or Hate) Everyday Things”
Well-designed machines, whether they have few or many functions, should be minimally complicated. That is, they should have no more functions than is reasonable given their form; every function should be no more complicated than it needs to be; and the way each function works should be intuitively easy to understand.
Jason Pontin,“On Beautiful Machines”
Copywriting is the process of writing the words that promotea person, business, opinion, or idea.
Wikipedia
Writing successful content doesn’t start with typing words. It starts with finding out about your audiences and their needs.
Janice Redish,author of “Letting Go of the Words”
Amateurish error messages speak only to professionals. Professional error messages speak to amateurs.
“Defensive Design for the web”
It's our responsibility to professionally enhance parallel meta-services and authoritatively create cost effective products to meet our customer's needs.
Your company?
“I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but time and chance happeneth.”(Ecclesiastes 9:11)
“Objective consideration of contemporary phenomena compels the conclusion that success or failure in competitive activities exhibits no tendency to be commensurate with innate capacity, but that a considerable element of the unpredictable must invariably be taken into account.”(Same, in modern English)
George Orwell,“Politics and the English Language”
Too many companies separatedesign, development, copywriting, support, and marketing into different silos.Getting Realhttp://gettingreal.37signals.com/ch07_Unity.php
Testing one user is 100% better than testing none. Testing always works. Even the worst test with the wrong user will show you things you can do that will improve your site.Steve Krug,author of “Don’t Make Me Think”