US SWEEPSTAKES & FULFILLMENT CO.CAPABILITIES OVERVIEW

2009

Who We Are2

Laughton Marketing Communications, Inc.

US Sweepstakes & Fulfillment Co./A Laughton Marketing Communications Enterprise Over 25 years experience – Industry Knowledge & State of Art

Seasoned Staff – Sales Promotion, Marketing, Account Service, IT, HR/Finance

Sweepstakes, Contests, Rebates, Games of Chance, Insured Programs

National Fortune 500 Clients

Automotive, Supermarket, Alcoholic Beverages, Financial Services, Fast Food, Magazine Publications, Supermarkets, Consumer Package Goods, Entertainment, Pharmaceutical, B2B, B2C

Doug Laughton – Owner/President 1975 - VP Blair/BBDO – Full Service Advertising Agency

1983 – Founded Laughton Promotional Marketing

1988 - Founded Laughton Marketing Communications, Inc.

2003 – Founded US Sweepstakes & Fulfillment Co.

2004 – Web Development Partnership Grip Media

Barbara Laughton – Managing Partner/Vice President 1987 – University of Rochester, VP Marketing & Public Affairs

1995 – McCann Erickson WorldGroup/IPG - VP/Account Services & Marketing

2007 – LMC/US Sweepstakes – VP Client/Services & Marketing

2008 – LMC/US Sweepstakes – Managing Partner/VP Client Services

3

LMC/US Sweepstakes & Fulfillment Co.

Doug Laughton - President Barbara Laughton - Managing Partner/VP Client Services Aaron Steve - Director of Account & Technical Services Tammy Truax – Director of Finance & Human Resources Pascal Sureau - VP Client Services & Alliances Dan DeFelippi - Director of Web Development Ann Holstrom – Account Supervisor Lisa Smith – Senior Account Executive Lee Pfeil – Web Lead Designer Seth Whitaker – Web Developer Nicole Welshhons – Account Coordinator Kathy Behringer – Administrative Assistant

4

What We Do5

Sweepstakes & Contest Administration

Promotional & Tactical Ideas Legal Advice and Counsel Writing of Official Rules Procuring Surety Bonds State Registrations/Filings Providing PO Boxes/"Mail-to“

Addresses Online Hosting/Interactive

Services/Creative Design Contingency Insurance Winner

Selection/Confirmation

Procuring Affidavits of Eligibility & Publicity/Liability Release

Procuring/Warehousing/Fulfillment of prizes

Creating/Distributing Winners Lists

Indemnification - $5 Million Liability & Errors & Omissions

Issuance of IRS 1099 forms Data Entry Rebates

6

Promotions & Rebates

Promotions Grand Openings New Product Launches Traffic Builders to Retail Traffic Builders to Websites Database Marketing Surveys Merchandising In-store merchandising

programs Premium Incentives Couponing Programs Tie-in’s & Cross Promotions

Rebates Dedicated Program Manager Rules Development Legal Compliance Data Analysis Indemnification Financial Management Implementation & Setup Claim Receipt/Verification Data Entry/Storage Check Stock/Pressure Seal Customer

Service/Compliance File Uploads/Reports

7

Online Sweeps Capabilities

Web Development8

Web Development

Custom Web applications

Custom business applications

Database-driven Web sites

Web portals (online sweepstakes and registrations - ticketing)

Website Design

E-commerce

Custom database applications

Data Analysis & Metrics

Backend Administration

Equipment Online Configurator

Online Sweepstakes

Online Store

Database-driven Web sites

Ticket Sales and Management

Registration Portals

Content Management System

Enterprise Resource Planning

CRM System

Online Quote System

Inventory Management

Student Tracking/Assessment

Games

Educational Software

Front Ends to GIS

Hotel Online Reservation Interface

Modeling Software

Services & Capabilities Project Examples

9

Online Sweepstakes Development

Creative Design Programming

Send-a-friend, referral links, bonus entries for referrals, public voting, RSS feed, viral mini-games, widgets, email campaigns, and social networking site integration and submission.

Event Sweepstakes Run on-site during special

events such as concerts, trade shows, retail promotions or sporting events

Database - Data collection/manipulation

Hosting 24/7 Admin to track all

aspects of a sweepstakes or contest

24/7 admin to track progress, monitor prize distribution, grade contest entries, export database, check stats and much more...

Traffic stats report Outbound broadcast e-mails Viral marketing

10

US Sweepstakes Online Tool - Enhanced Features

Automatically changes content Before start time After end time

Sends friendly error messages Limits total number of entries Returning entry without re-entering everything Entry or Pin Codes for Log-in Vanity URLs, Custom Domains Flexibility

New features can be built on request Rapid deployments of updates

Instant-Wins

11

Server Configuration and Security

Tier 1 data center 24/7 guard, biometrics, mantrap Redundant power and AC

Commodity servers Faster deployment and replacement

Limited physical access to servers Locked cabinet Limited personal allowed access

Low resource utilization

Live monitoring Automatic notification of service

downtime

Daily log review for any suspicious activity

Hardware load balancing

Segmented network Dedicated switch Hardware firewall Software firewall

Controlled system access Sys admins have full server access Developers have limited access

Physical audits performed regularly

Quarterly security scans by McAfee to maintain PCI DSS compliance

Daily backup Onsite backup to SAN and tapes Offsite backups to Iron Mountain

Time Inc. Information Security Questionnaire for Outside Companies available with additional details

12

Data Security and Fraud Prevention

SSL Encryption Database files are encrypted on the server Data transfer always encrypted

Download from web control panel (SSL) Never sent through email

Data is stored separately for each promotion Admin features provided on an as-needed basis CAPTCHA & CAPTCHA alternatives Advanced fraud tracking and prevention

Active monitoring for anomalies Removal of PII after set period of time

13

COPPA Compliance

Different entry forms based on age Under 13

DOB, parent's email, nickname Under 18 from ME 18 and over

Standard entry form

Send parent notification email

Parent can block their child from promotion

Blocking entry to children under minimum age Cookies harm experience on

shared computers Block by email used instead

14

Who We Do It For15

US Sweepstakes Client Experience

16

AAA

AOL

Alberto-Culver (VO5)

Adventure Golf

All American Pet Food

American Express

Andy Capp Snacks

Arbor Mist Wines

Audubon Magazine

ARC Worldwide

AVA Living

Auto Zone

Bakers Shoes

BI-LO

Baby Center.com (Div. J&J)

Boots Retail

Birds Eye Foods

Buick

BMW Motorcycles

Canmark Technology

Carters

CA Travel & Tourism

Chattam (pHisoderm)

Christopher Bean Coffee

Circle One

Clearwater Seafoods

Coastal Living

Cooking Light

Cooper Vision

Corning, Inc.

Darien Lake Theme Park

DodgeDotster com

Dum-Dum Pops

Family Dollar (P&G)

Fed Ex

Food Lion

Food Network

FrenchToast.com

Frontier Communications

General Motors

Golln Harris

Graybar Electric

Heilman's Old Style Beer

Herbal Essences

Hoover

I.E. DuPont (Tyvek)

InBev (Labatt Beer)

ING Direct

IHOP

JC Penney

Kodak

Kohl's Dept. Stores

McDonald’s

Labatt USA

Lennox Industries

Little Debbie

Lowenbrau

Marc USA

McDonald’s

McMillan Study Guides

MyHomeIdeas.com

MyRecipes.com

Mobile Messenger

Nationwide Insurance

Nioxin

Nestle

Nickelodeon (Viacom)

Novamex

OC Post

Orlando Visitor's Bureau

OshKosh

OurPets

Paramount Home Entertainment

Parker-Hannifin

PBS

Pelco Security Systems

Pemmican Beef Jerky

Pendaflex

Pocono Raceway

Pontiac

People Magazine

President’s Cheese

Prime Retail Outlets

Quark

Raymour & Flanigan Furniture

Real Simple

Rhino Linings

Rainforest Café

Rustoleum

Rite-Aid

Safeco

Sapporo Beer

Seneca Foods

Sharpie

Shutterfly

Six Flags

Southern Living

Southern Living

Spike TV (Viacom)

Spy Master Games

Stella Artois

Stein Mart Stores

Subway

Sunset

Tastykake

Tequila Rose

The Dohring Company

Time Inc.

Tourism Tasmania

Tracker Marine

Trek Bikes

TRIS3CT

Valero Energy

Veg-All

VH-1 (Viacom)

Wendy's

Wheatley & Timmons

Whole Foods Markets

Xerox

ZooToo

TRIS3CT - President’s Cheese Grilling Party17

TRIS3CT - President’s Cheese Grilling Party18

TRIS3CT - President’s Cheese Party19

TRIS3CT - President’s Cheese Party20

TRIS3CT - Schlitz “Gusto”21

TRIS3CT - Schlitz “Gusto”22

Incentive Industry23

Incentive Industry Today24

Promotions 2.025

Promotions 2.0 – The Second Generation26

Promotional sweeps, games and contests – no longer marginal add-ons.

Have become core to the marketing mix and are increasingly being utilized by companies not only to drive traffic to their Web sites but also to build their brands.

Marketers have to learn about their customers. The old enter-and-win promotions no longer cut it in the age of relationship marketing.

Sweepstakes have become the new “audience development” tool.

Promotions 2.0 – The Second Generation

Just look at some of the latest innovative promotions: Doritos executed its second annual Crash the Super Bowl

Contest, resulting in a 60-second ad that consisted of a consumer-generated music video.

Pepsi launched its biggest promotion ever with a Justin Timberlake advertisement promoting its new Pepsi Stuff loyalty program.

Unilever's Sunsilk hair care brand kicked off its Life Can't Wait consumer-generated contest promotion featuring Madonna, Shakira and Marilyn Monroe.

P&G's Tide brand created a My Talking Stain promotional microsite that invites consumers to submit their own stain ad and enter an instant win game.

27

Promotions 2.0 – The Second Generation

The days of mass audience prizing are over. Consumers now want targeted brand/lifestyle experiences.

Online sweepstakes, user-generated contests and instant-win games. These drive brand engagement, and as a result create definitive and measurable results.

Want to motivate people on the Internet? Then offer them interactive promotions like these.

28

Interactive Content

Games Optional, not part of promotion Integrated (e.g. Instant-Win)

Videos Ad spots and promos Movie trailers / previews

User voting/rating

Comments and feedback

29

Interactive – Little Debbie30

Interactive Content – McDonald’s31

Interactive Content – McDonald’s32

Interactive Content – McDonald’s33

Interactive Content – McDonald’s34

Consumer Motivation & Participation35

Why Sweepstakes?

Relationship Marketing: Hundreds of thousands of

contacts can be garnered and can now be used for future, cost-effective, one-to-one, brand-to-consumer dialogue — which is typically the end-goal of any sweepstakes.

Cost Effective: Results can be attained at a

fraction of the cost and time it takes to generate the quantity and quality of consumer brand interaction used with traditional media and methods.

Consumer Motivation: Sweepstakes are simple

promotions that can resonate with your target. Given current economic climate, consumers are more actively looking for promotions offering a chance at winning items of interest that are free.

Lifestyle Marketing: Thinking strategically about

the target audience and their lifestyles, and giving that audience opportunities to win, can result in successful, cost-effective incentive campaigns.

36

What About Prizes?

Prizes must align with consumer’s interest. The more a giveaway item aligns with the target audience's

interests and the more directly it ties to the consumption of the brand, the greater the participation.

Prize must be relevant and interesting. Developing a prize that is both relevant and interesting to the

audience is critical in generating maximum participation.

37

Prize & Sweeps Frequency?

Multiple Prizes and Multiple Sweeps It's the dangling carrot — the incentive that motivates a

consumer to take an action. With tight budgets, you can offer a handful of “baby carrots”

rather than one large carrot. Instead of investing in one grand prize for one winner for a new

promotion — like $1 million, one big trip or a new car — you can offer a handful of smaller giveaways to a greater number of winners.

Websites – opportunity to host multiple sweeps at the same time and at multiple levels with different frequency – daily, weekly, monthly, annually.

38

InStyle Weddings – Spring “Diamond Giveaways”Multi-Prize and Weekly Frequency

Perfect example of Lifestyle Marketing that can engage the bridal market and appeal to InStyle’s “Invaluable Enthusiast” Target as well. Cross-promoted on both InStyle.com and InStyleWeddings.com

Prize Appeal – Brides, Diamonds and Glamour – Align prize to consumer’s interest.

Multi-prize tiered sweepstakes for Spring and Fall bridal market with weekly winners – high frequency and motivation to return to the site each week and re-enter.

Drive traffic back to site and drive traffic within site to increase page views and stay longer.

Total Entries: Over 175,000 - 60 days Total Unique Visitors: Over 20,000 – 60

days

39

Instant-Win Game – Bed Bath & Beyond40

The "Bed Bath and Beyond Take a Spin Game and Sweepstakes" was developed for Brides.com.

This Promotion consisted of forty-three daily "instant win" and six weekly prize winners. Entrants had to spin the slot machine and receive three of a kind to be deemed a winner.

Demo: http://www.idealsweepstakes.com/demo/sweeps/spinandwin/

Instant-Win Game – Collections Etc. Catalogue

The Collections Etc. Bruce's Jolly Jackpot Sweepstakes was part of the online and catalogue retailer's holiday promotion featuring the brand's cartoon mascot, Bruce. Entrants played a spin-to-win style instant-win game and received coupons and notifications via email immediately upon entry. The promotion awarded a Grand Prize of $2,500 and coupons and discounts to the Sponsor's online store. Over 75,000 entries.

Demo: http://demo.idealsweepstakes.com/jollyjackpot/

41

What Works?42

Consumers are more likely to sign up for a sweepstakes or contest if they feel their chances of winning are enhanced.

The “Wow! I could really win this” factor, is truly a powerful motivator.

Creating a positive brand experience is beneficial with more than one winner.

By selecting 50 people to win $1,000 versus one person to win $50,000, marketers are able to build an army of loyal brand ambassadors who will continue to promote the brand.

People love winning free stuff — Period! — and that's true in any economic climate.

Consumers are paying more attention, and even the smaller prizes are generating a great deal of interest.

Capitalizing on smaller, lower-value items allows you to imprint your logo or message, which permanently reinforces consumer loyalty and provides a little more “bang for your buck.”

Video Driven & Interactive – Pontiac & Alberto Culver

43

Sweepstakes with SMS (text) integration - Tastykake

The Tastykake Eagles Football Promotion is an ongoing effort to increase brand awareness among its target audience in the mid-Atlantic states. The Sweepstakes features an interface that allows text messaging (SMS) and online entries. The Sweepstakes offered weekly prizes of ticket packages to Philadelphia Eagles home games and a Grand Prize of 2009 Season Tickets to the Philadelphia Eagles.

Demo: http://demo.idealsweepstakes.com/tastykake/eagles08/

44

Viral Mini-Games

Viral Mini-Games are perfect for spreading your offer in a fun and engaging way as friends distribute the game to each others. Your brand and message can be part of the game play so it becomes something users interact with and remember. Mechanisms are built in to allow people to easily pass it onto others.

45

http://idealsweepstakes.com/instant_win/www/

Social Media Integration

Send to a friend Minisite with blogs Social media services

Share links Facebook app Twitter

Widget Display entry form on any website Only a few lines of code

46

Contests & User-Generated Content

Essays Uploads

Media (images, videos, audio) Documents (DOC, PDF, text) Anything!

Media gallery and video player Judging done through management

panel in database View contest essay without PII Grading

47

User Generated Content “Schick”

User-generated content (UGC) Contest refers to various kinds of media content that are produced by end-users and submitted into a contest. SHICK's Transform into Wolverine User Generated Content Contest includes video upload, video management admin and grading tool.

48

Referrals

Bonus EntriesThis gives incentives to your sweeps entrants to refer others. Now you can

leverage your Send-A-Friend by providing a referral mechanism that is

easy for visitors to use. You can decide how many bonus entries each referrer

will be entitled to receive.

Referral LinksReferral Links are special links that track all registrations to the referrer, allowing

them to receive additional entries, coupons, or other bonuses. A referral link can be posted anywhere such as email signatures, chat forum profiles, or social

networking sites.

49

Send-A-Friend

Send-A-Fiend is a tool that allows visitors to share with others info on your sweeps just with the click of a button. One friend tells another, who tells another, who tells another…

50

Email Campaigns

Email can have a powerful viral component. Take the opportunity of a registration email to promote your website or products. Include a referral link and encourage entrants to forward the email to friends. By running a reminder email campaign you can periodically encourage previous entrants to comeback.

51

Time Inc. Promotions – Advertiser Tie-Ins52

Consumer Engagement – Uploading RecipesCooking Light “Ultimate Recipe Contest”

The Cooking Light Ultimate Recipe Contest is an annual contest conducted by Cooking Light Magazine.

USSweeps is handling all administrative and legal compliance services. We also provided design, development, hosting, and data collection with a specialized grading tool for the contest.

The data collection administration section includes the entry grading tool which has a searching and sorting capability.

When Time Inc. requested a specialized list of entrants to assist with grading, USSweeps delivered by providing an easy to read, comprehensive list of entrants sorted by recipe category and in a word format document, easily accessible to them via web on a daily basis.

https://www.idealsweepstakes.com/cookinglight_recipe/

53

Real Simple "Lindt Simple Indulgence" Sweepstakes“Push Trial” – Advertiser Product

The Real Simple “Lindt Simple Indulgence” Sweepstakes is both an online (at realsimple.com) and retail store (hard copy) sweepstakes. It has multi-level advertising support and prize packages, with an enticing product message.

It’s an excellent example of a magazine/advertiser tie-in that enhances the Real Simple brand while pushing product trial of the various Lindt chocolate assortments.

US Sweepstakes is responsible for all sweepstakes administration, legal compliance, promotion materials review and prize fulfillment. It’s an interesting mix of a significant grand prize (a year’s worth of chocolate), daily winners and bonus retailer prizes.

Promotional support materials included an FSI with a magazine subscription offer as well as a header card, tear-off pad and magazine advertorial.

https://www.timeinc.net/rsn/secure/sweeps/docs/lindt/index.htm

54

Advertising and Promotional Support MaterialsReal Simple “Lindt Simple Indulgence” Sweepstakes

55

Online Sweeps Events – Essence & Darien LakeInteractive Kiosks On-Site

56

Imagination Farms – DisneyInteractive & Educational

57

Trade Promotions - DuPont & Parker Hannifin58

Tourism - Australia59

Sports Marketing60

Theme Parks – Camelot Park/Hard Rock/SeaWorld

61

Sweepstakes 200962

National Exposure: Promoting a particular product through a free drawing can bring nationwide, or even world-wide exposure through the wonder of the world wide web.

Increase Business/Traffic to Web Pages: Online Sweepstakes can be a boon to business and increase web page traffic, length of stay on your site and ability to get readers to “sign up” for more newsletters and messages.

Industry Wide: Unique form of Advertising : Used to support traditional consumer products (e.g. cars, food etc.) and non-traditional (e.g. drugs, surveys, etc.).

Audience: Covers breadth and depth of the advertising spectrum, with people from key demos/target groups gaining exposure to products and services.

Cost-Effective: Project cost, fulfillment – all upfront costs that are far less than traditional banner and print advertising to support a promotion.

Cross Promotion and Referrals: Refer a Friend – Passes on to countless others; sweepstaking networks" are comprised not only of those who love to win prizes, they are also valuable consumers who are gaining exposure to new products and services each and every week, thus broadening the consumer base for a business.

Interaction with Consumers: Ongoing opportunity to dialogue in variety of ways –Mobile Text Messaging, User Generated Content, Social Networking, RSS Feeds