u.s. social casino player - sector gambling€¦ · social casino games to more than 6 million...

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About International Game Technology International Game Technology (IGT) specializes in the production and delivery of gaming machines and network system products worldwide. IGT acquired DoubleDown in 2012. Today, IGT produces roughly half of the slot machines in the United States and provides social casino games to more than 6 million players monthly. About Social Casinos A social casino is an online site or mobile app that offers traditional gambling games such as Poker, Roulette and Slots. The games are often played via social networks like Facebook, mobile apps and online. Players do not win money and do not have to pay to play. About DoubleDown Casino DoubleDown Casino is the top grossing social casino that provides free Vegas-style games, including Poker, Slots, Blackjack, Roulette and Bingo among others. Casino games can be played online, on Facebook and on mobile devices. The U.S. Social Casino Player Index provides an overview of player trends by state. The data outlines player gender, age, commitment and platform preference. Facts and figures were provided by International Game Technology (IGT), which owns and operates DoubleDown Casino, one of the largest social casinos in the U.S. and worldwide. December 2013 U.S. SOCIAL CASINO PLAYER

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Page 1: U.S. SOCIAL CASINO PLAYER - Sector Gambling€¦ · social casino games to more than 6 million players monthly. About Social Casinos A social casino is an online site or mobile app

                                                                                                                                                                                                                             

     

                     

       

   

About International Game Technology International Game Technology (IGT) specializes in the production and delivery of gaming machines and network system products worldwide. IGT acquired DoubleDown in 2012. Today, IGT produces roughly half of the slot machines in the United States and provides social casino games to more than 6 million players monthly.

About Social Casinos A social casino is an online site or mobile app that offers traditional gambling games such as Poker, Roulette and Slots. The games are often played via social networks like Facebook, mobile apps and online. Players do not win money and do not have to pay to play. About DoubleDown Casino DoubleDown Casino is the top grossing social casino that provides free Vegas-style games, including Poker, Slots, Blackjack, Roulette and Bingo among others. Casino games can be played online, on Facebook and on mobile devices.

The U.S. Social Casino Player Index provides an overview of player trends by state. The data outlines player gender, age, commitment and platform preference. Facts and figures were provided by International Game Technology (IGT), which owns and operates DoubleDown Casino, one of the largest social casinos in the U.S. and worldwide.

December 2013 U.S. SOCIAL CASINO PLAYER

Page 2: U.S. SOCIAL CASINO PLAYER - Sector Gambling€¦ · social casino games to more than 6 million players monthly. About Social Casinos A social casino is an online site or mobile app

           

   

                       

GAME PLAY BY STATE

Committed Players Players were evenly distributed across the U.S. The five states with the highest concentration of players were North Dakota, Washington, Oregon, Nevada and Wyoming. Players in California, Florida, New York, Texas, Pennsylvania, New Jersey, Maine, Kentucky, Illinois and Ohio played the most amounts of virtual chips. Lady Luck California is the luckiest state in the nation; it contains the highest number of winners. By comparison, Wyoming and Idaho are very unlucky. Players on the West Coast are luckier than those on the East Coast. Jackpots totaled more than 600,000 more for players on the West Coast. West Coast Jackpots

East Coast Jackpots

1,172,000,501 790,000,830

AGE RANGE

Player Age Range The majority of players were ages 50 to 59 years old, followed by 60 to 69 and 40 to 49.

Committed Players Highest Concentration Committed Players Most Amounts Played

Page 3: U.S. SOCIAL CASINO PLAYER - Sector Gambling€¦ · social casino games to more than 6 million players monthly. About Social Casinos A social casino is an online site or mobile app

                         

     

 

0.00%  

5.00%  

10.00%  

15.00%  

20.00%  

25.00%  

DE  

HI  

CO  

CA  

NJ  

NV   AZ  

OK  

NM  

CT  

TX  

RI  

FL  

WA  

MA   SC  

ID  

OR   PA  

VA  

UT  

MD   IL  

GA  

WY  

MO  

NC  

NY   LA  

MI  

MN  

WI  

ND   NE   KS  

AR  

IA  

AK  

MS  

OH  

NH  

MT   IN  

TN  

VT  

SD  

WV   KY  

AL  

ME  

Most  Likely    to  Play  on  Mobile  

Least  Likely    to  Play  on  Mobile  

PLATFORM PREFERENCE

Mobile vs. Desktop Players located in Delaware, Hawaii, Colorado, California and New Jersey played the most virtual chips using a mobile device. The five states that played the most overall virtual chips on a mobile device were California, Texas, Florida, New York and Washington. Players in Maine, Alabama, Kentucky, West Virginia and South Dakota preferred playing virtual chips using a desktop computer. The five states that played the most virtual chips overall on a desktop were California, Texas, New York, Florida and Maine.

PLAY TIME

Players are most active between 4:00 pm to 6:00 pm.

It’s likely that those who prefer playing on a mobile device do so after work while commuting home on a bus or train.

Page 4: U.S. SOCIAL CASINO PLAYER - Sector Gambling€¦ · social casino games to more than 6 million players monthly. About Social Casinos A social casino is an online site or mobile app

 

 

GENDER PREFERENCES

Slots are Played Most The top slot games played by both men and women are nearly identical. In order of popularity:

• MONOPOLY PLUS • Kitty Glitter • Treasure of Troy • Crown of Egypt

Women Play More Virtual Chips On average, women play 10 million virtual chips per session while men play 7.6 million virtual chips per session.

Kitty Glitter is the second most popular game played by men.