u.s. itunes app store: sellers

28
Ben Lorica O’Reilly Research radar.oreilly.com/research radar.oreilly.com/ben twitter.com/dliman U.S. iTunes App Store: Sellers April 26, 2009

Upload: oreilly-media

Post on 09-May-2015

12.648 views

Category:

Technology


4 download

DESCRIPTION

Thousands of sellers created the 40,000 apps that have appeared in the U.S. iTunes app store. We analyze seller behavior using several metrics.

TRANSCRIPT

Page 1: U.S. iTunes App Store: Sellers

Ben LoricaO’Reilly Research

radar.oreilly.com/researchradar.oreilly.com/ben

twitter.com/dliman

U.S. iTunes App Store: SellersApril 26, 2009

Page 2: U.S. iTunes App Store: Sellers

Data Description

U.S. iTunes App Store

Data from 7/27/2008 - present

Source: iTunes

Page 3: U.S. iTunes App Store: Sellers

Data Description - Definition of Seller

Seller Data from iTunes App Store

Seller

Page 4: U.S. iTunes App Store: Sellers

Unique Apps

36K unique apps appeared over most recent week- Paid (78%), Free (22%)

Page 5: U.S. iTunes App Store: Sellers

Unique Apps Per Seller

Number of Apps per Seller has been steadily increasing- 3.42 apps per seller during most recent week

Page 6: U.S. iTunes App Store: Sellers

Distribution of Unique Apps Per Seller

- 52% of sellers have 1 app- 80% of sellers have 3 or fewer apps- 91% of sellers have 6 or fewer apps- 95% of sellers have 9 or fewer apps

Page 7: U.S. iTunes App Store: Sellers

Unique Apps in each Category

Fastest-growing category is Books

(An app can be in multiple categories)

Page 8: U.S. iTunes App Store: Sellers

Unique Apps Per Seller - By Category

Relatively easy to launch a new Book App

Page 9: U.S. iTunes App Store: Sellers

Unique PAID Apps Per Seller - By Category

PAID Apps - Most Recent WeekShare of Unique Paid Apps

iTunes Category

Apps per Seller

Source: O’Reilly Research

Page 10: U.S. iTunes App Store: Sellers

Unique FREE Apps Per Seller - By Category

FREE Apps - Most Recent WeekShare of Unique Free Apps

iTunes Category

Apps per Seller

Source: O’Reilly Research

Page 11: U.S. iTunes App Store: Sellers

An app’s Launch date is the day it first appears on iTunes

The Age of an App is the number of days since the Launch date.

We compare the Age of Apps across the three largest categories: Books, Entertainment, Games

Age of Apps - App Freshness

Page 12: U.S. iTunes App Store: Sellers

Age of Apps - All Apps in the Category

AGE IN DAYSSource: O’Reilly Research

BOOKSENTERTAINMENT

GAMES

ALL APPS: The typical Game app is 3 months old (92 days). 25% of Game apps are 43 days old or younger.

Page 13: U.S. iTunes App Store: Sellers

Age of Apps - Limited to each Seller’s NEWEST App NEWEST APPS: The typical “New” Game app is 2 months old (63 days). 25% of “New” Game apps are 25 days old or younger.

AGE IN DAYSSource: O’Reilly Research

BOOKSENTERTAINMENT

GAMES

Page 14: U.S. iTunes App Store: Sellers

Top PAID Apps

Page 15: U.S. iTunes App Store: Sellers

Sellers and Top-Selling PAID Apps

Do a few sellers account for most of the top-selling apps?

6.3% of all sellers (or 1 in 16) have had at least one app appear on the TOP PAID APPS list

Refer to apps that have appeared on the TOP PAID APPS list as Hits, and the sellers who produced them as Hitmakers.

Page 16: U.S. iTunes App Store: Sellers

Apps That Appear on the Top 100 Paid Apps List

Average of 1.1 apps per seller, over last 4 weeks

Page 17: U.S. iTunes App Store: Sellers

Top Sellers & Top Paid Apps List

Hitmakers with most number of Hits (5 or more).

Sellers who have appeared on TOP PAID APPS list- Top 23 in terms of

number of apps on TOP PAID APPS list

- They account for 16% of all apps that have appeared on TOP PAID APPS list

Page 18: U.S. iTunes App Store: Sellers

Top Sellers & Top Paid Apps List

Sellers who have appeared on TOP PAID APPS list- 80% of such sellers

have had only 1 app on the TOP PAID APPS list

- 95% of such sellers have had 3 or fewer apps on the TOP PAID APPS list

80% of Hitmakers are “One-Hit Wonders”

Page 19: U.S. iTunes App Store: Sellers

Top Sellers & Top Paid Apps List

75% of Hits appear on the TOP PAID APPS LIST on 34 (different) days or fewer.

On average, a Hit appears on the list on 13 different days.

Page 20: U.S. iTunes App Store: Sellers

Games

Page 21: U.S. iTunes App Store: Sellers

Unique Apps in each Game Category

1 in 4 Game apps is a Puzzle

Page 22: U.S. iTunes App Store: Sellers

Unique Apps Per Seller - Game Categories

Page 23: U.S. iTunes App Store: Sellers

Games - Top Paid Apps

“Games” category has its own TOP PAID APPS list

Apps that have appeared on the

TOP PAID GAME APPS

list.

All Game 449Categories

Page 24: U.S. iTunes App Store: Sellers

Top Sellers & Top Paid Games Apps List

- Top 27 (out of 449 sellers) in terms of number of apps on TOP PAID GAME APPS list

- They account for 28% of all apps that have appeared on TOP PAID GAME APPS list

Hitmakers with most number of Hits (5 or more).

Page 25: U.S. iTunes App Store: Sellers

Top Sellers & Top Paid Games Apps List

Sellers who have appeared on TOP PAID GAME APPS list- 72% of such sellers have

had only 1 app on the TOP PAID GAME APPS list

- 95% of such sellers have had 5 or fewer apps on the TOP PAID GAME APPS list

72% of Hitmakers are “One-Hit Wonders”

Page 26: U.S. iTunes App Store: Sellers

Top Sellers & Top Paid Apps List

75% of Hits appear on the TOP PAID GAME APPS LIST on 43 (different) days or fewer.

On average, a Hit appears on the list on 16 different days.

DAYS ON LISTSource: O’Reilly Research

TOP PAID APPS LISTTOP PAID GAME APPS LIST

Page 27: U.S. iTunes App Store: Sellers

Interested in Creating iPhone Apps?

training.oreilly.com