Advocacy Campaign2016 Biennial Budget Session

• Urgency• Spotlight• Politics• Readiness

WHY?

ad·vo·cate nouna person who publicly supports or recommends a

particular cause or policy.

synonyms:champion

upholder

supporter

backer

promoter

spokesperson

crusader

WHO?

• Enlist• Educate• Equip• Engage

WHAT?

• 9/30/15 Launch

• 2/18/16 Rally & Reception

• 4/15/16Celebrate

WHEN?

COLLEGE VISIT SCHEDULE – FALL 2015Innovation Roundtable and Advocacy Sessions

ECONOMIC REGION HOST COLLEGE CO-HOST COLLEGE(S) DATE ROUNDTABLE TIME ADVOCACY TIME

Ashland Ashland CTC   September 30, 2015    

Cumberland Somerset CC Southeast KY CTC October 6, 2015    

Bowling Green Southcentral CTC Hopkinsville CC October 7, 2015    Owensboro/Henderson

Owensboro CTCHenderson

CC/Madisonville CCOctober 8, 2015

   

Northern KY Gateway CTC Maysville CTC October 28, 2015    

Lexington Bluegrass CTC   November 2, 2015

Paducah/Purchase West KY CTC   November 5, 2015    

Mountain Hazard CTCBig Sandy CTC/Southeast

KY CTCNovember 17, 2015

   

Louisville Jefferson CTC Elizabethtown CTC November 23, 2015    

           

Advocacy Sessions Only

Maysville CTC   October 20, 2015

Hopkinsville CC   October 26, 2015

Henderson CC   October 26, 2015

Elizabethtown CTC   October 27, 2015  

Madisonville CC   November 4, 2015    

Big Sandy CTC   November 16, 2015    

Southeast KY CTC   November 16, 2015    

•Organization•Objective•Outreach

HOW?

CHAIRKCTCS BUSINESS CHAMPIONS COUNCIL

KCTCS Business Champions Council

CHAIRCOLLEGE BUSINESS CHAMPIONS COUNCIL

College Business Champions Council

ORGANIZATION (Goal = Minimum of 480 Business Advocates)

College Boards

KCTCS Boards

College President, College Advocacy Coordinator + minimum of 30 business advocates per college

16 College Business Champion Council Chairs

KCTCS President + 16 College Business Champion Council Chairs

1 KCTCS Business Champion Council Chair

FACULTY

STAFF

STUDENTS

STAKEHOLDERS

KCTCS Advocacy

Team

COLLEGE Advocacy

Team

ORGANIZATION

COLLEGE BUSINESS CHAMPIONS COUNCILTargeted Enlistment of Owner/CEO/GM/Highest Ranking Official  Business and Industries served/funded by KCTCS Trains/WINS – past 5

years

Business and industry clients served by Workforce Solutions – past 5 years

Employers hiring the largest percentage of college graduates – past 5 years

Business and industry donors to college/foundation – Top 20 by total giving history

KYFAME members

Business and industry members of college board of directors/foundation board

Selected members of technical program advisory committees

Top 10 Vendors (by $ volume of business)

ENLISTMENT RATIO TO OBTAIN MIMIMUM OF 30 ADVOCATES3:1 = 90

KCTCS ADVOCACY TEAM

• Dr. Box

• Tim Burcham, Advancement

• Wendell Followell, Finance

• Larry Ferguson, Economic Development/Workforce Solutions

• Terri Giltner, Marketing/PR

• Heather Baber, Marketing/PR

• Mary Hemlepp, Marketing/PR

• Jennifer Vlahos, Web/Digital Strategy

• Hannah Hodges, Governmental Affairs

• Bob Babbage, Governmental Affair

ORGANIZATION

OBJECTIVES

KCTCS LEGISLATIVE AGENDA

Operating Funds Request (each year of biennium)

• Tuition Stabilization $1,750,000

• Performance Funding $9,635,700

• Workforce Development Trust Fund $5,000,000

Capital Funds Request (Biennium): $708,927,000

Non-budget issues as they arise – will update in December.

OBJECTIVES

BUSINESS BENEFITS FOR PERFORMANCE FUNDING

Funds allocated for 4 objectives:

Career development and job placement services

Experiential learning Programs

Program/curriculum alignment to better meet employer needs

Enhance employability and soft skills of workers.

OUTREACH

CAMPAIGN THEME

Logo may be customized with college name for local use.

PRIMARY TARGET AUDIENCE

•New Governor• CPE• Kentucky Legislators

OUTREACH

QUESTIONS?