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Our VisionMission 2020

TO BE THE BIGGEST ORGANIZED PLAYER IN THE BANQUET INDUSTRY

TO BE TOP OF THE MIND RECALL FOR CORPORATE ACROSS INDIA FOR ALL THEIR HOSPITALITY NEEDS

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Market GapUntapped Space in Ever Booming FnB Segment

• Unavailability of an organised player in the Banquet Space both from Showcasing all the Banquets to tackling people’s lead and finalise venue of their choice

No Organized Banquet Player

• Does not have one go-to vendor which can serve all their needs of bookings venues for Conference /Training/ Cocktail events + getting Dining Benefits & Gourmet Experiences for their employees at Fine Dine Restaurants

No Organized Hospitality Solution

Vendor for Corporate

• Average occupancy rate is ~40% (10-20% during off-peak hours to 80-90% during peak hours)

Low Traffic in Upscale Restaurants

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UrbanRestro- Bridging the GapConvenience & Savings for Users | More Revenue for Restaurants & Hotels

For Banquets/Restaurants/Lounges• Marketing Platform – Promote it on UrbanRestro.com and on its Mobile App.• Corporate Leads for banquets and restaurants for different events• Data Analytics – Diner demographics and reservation preferences for devising futures strategies• Event Publicity – Publish upcoming events to a wider target segment

For Corporate—One-stop portal• Corporate can use this portal for booking venue for

Parties/Events/Conferences/Training• Their employees will get discounts at our partner restaurants• Corporate Events - Can organize events specific to their requirements

For Users• One Stop Portal to book tables online, access all the banquets • Event Management-- We have an experienced team to help users finalising a place as per their

requirement and then organise their events• iphone and Android App – Book table on the go

UrbanRestro: Bridging the GapWhy the Idea Would Work?

Online Table Reservations, Discounts & Deals

Banquet Planner – Social Gatherings to Corporate

Parties

Events/Workshops – Plan & Market unique experiences

at Restaurants

Ancillary Business-Generates Major

Footfall on to website

Main Revenue Source

Ancillary Business- Helps us in offline

marketing and increasing word of

mouth

Focus is Banquet Business, other verticals are ancillary business with an objective of increasing traction/footfalls on to the website which in turn increase leads for Banquets

Table Reservations with Best Deals for free

One Place to see all the Banquets and closure of

the deal at the best possible rates

Opportunity to Participate in Customised

Workshops/Events and also Groumet Experiences

Business Perspective User’s ViewUrbanRestro Offerings

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Urbanrestro.com USPWhat makes us unique?

•No portal focussing on Restaurants, Banquets & Events•All these verticals complements each other to get more Banquet Business- Restaurants gets more footfall on the Website, Events acts as Marketing Tool

One stop Portal

•We aim to invest heavily in Technology to build customised products for Restaurants/Banquets•Webapp for Restaurants/ Banquets- Digital diary for bookings and Analytic tool for them•Banquet Comparison Tool for users like a mobile/product comparison tool

Technology

•Corporate- all our offerings are designed to suit their requirement•This Segment has a much higher budget for the events they do and Fast Decision Making Process which reduces our working capital cycle and maximises our returns

Target Segment

•For Banquets we have a unique customer friendly process of dealing with the leads which lets us close 60% of the leads which come to us

•Because of our continuous efforts in SEO – for ‘banquet booking in Mumbai’ search our link comes the first

Banquet Planner

•Offline Events in Partner Restaurants- “Marketing Pays for Itself”- Create a buzz for both UR and Restaurants and also help us to build stronger relationships with Restauranteurs

Innovative Marketing Tools

•In Mumbai (Biggest Market in India) we are 6-8 months ahead of any other portal in table reservation and discounts with already tied up with 130+ Restaurant, 50+ Banquets

Number of Alliances

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Market PotentialBanquets for Every Occasions

Wedding Cocktail Party Conference

Trainings Birthday Party Social Gathering

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UR Revenue ModelAds | Listing | Marketing – The Trio Approach

Advertisements Promotions for

Restaurants, Lounges, Banquets

Banquet FeeFixed Listing and

Variable Conversion fee

Offline Events Marketing fee

from Restaurants to plan unique experiences for

People

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Proof of ConceptUrbanrestro.com - Current Status

• Cities - Mumbai and Pune

• 130+ Restaurants• 50+ Banquets• 5 Corporate Tie Ups• 10 Events Conducted

Alliances

• 1200+ hits daily• 3000+ people dining

monthly• Catering to 3-4

banquet leads daily (Conversion Ratio- 30%)

Traffic

Feedback -CustomerJuly 20 - “It is a great website! Everything is user friendly and self explainable.”Jun 11 - “We had a wonderful experience at the Society Restaurant, Ambassador Hotel last evening. The UrbanRestro concept is fantastic & I would like to see more restaurants & bars/lounges from South Mumbai on your site. Thanks to your team for a great evening!”Feedback - Restaurant/ BanquetsBanquets - Like the Focus on lead conversionRestaurants – Good brands associated with Urbanrestro and also a good design

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Mission FY13 & Plans for FY14 Taking off from the Launch pad on a Fast Track

June 2014• Operations in 6 cities• 800 Banquets, 1500 Restaurants/Lounges• 25,000 Diners monthly• 500 Corporate Tie-ups• Catering to 1,000 leads monthly

Dec 2014• International Operations- SE Asia/Middle East India• Operations in 10 cities• 2,000 Banquets, 2,500 Restaurants + Lounges• 2,000 Corp Tieups• 50,000 Diners monthly• Catering to 2,000 leads monthly

Dec 2013• Operations in 4 cities• 200 Banquets, 500 Restaurants/Lounges• 10,000 Diners monthly• 100 Corporate Tie-ups• Catering to 300 leads monthly

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Competitive LandscapeDifferent Competitors for Different Verticals

Urbanrestro.com

Banquets

Just Dial

Restaurants

Reservations

Bookyourtable, Evening

Flavours, TableGrabber

Deals/ Discounts

Snapdeal, Timesdeal, Groupon

Events

Workshops/ Unique

Poshvine

Ancillary Business

• Just Dial is only into lead generation for banquets. However, the main focus of banquets is quality of leads and its closure. We are into both lead generation as well as closure. That works as a strong proposition for banquets.• Just Dial lists 500 Banquets in each of the tier 1 and metro

cities and this does not include the restaurant party spaces which we are catering to.• Just Dial charges 10-15k per month from Banquets giving

them leads with no efforts to closure 11

Growth PotentialTaking it to the Next Level !

Expanding Internationally (SE Asia, Middle East, London, Australia et al) which will increase our market potential multiple folds

Organic/ Inorganic Growth Opportunities

Room Bookings

with Banquets

Weekend Getaways –

Resorts Booking

Event Management Companies

Food Delivery Websites

Catering Vendors

Cabs/ DriversServices

Inorganic-- Tie-upsOrganic

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Target Market- Corporate Segment will remain our focus in all our offerings

Our Presence in MediaStartup Stories, Interviews, City Guides

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•20th Jul 13- Startup Roundup: Urban Restro•Next big What mentions UrbanRestro.com in the Startup round up section.

•29th Jun 13- Interview with Shriti Chhajed - Founder UrbanRestro.com•Shriti Chhajed tell us idea behind UrbanRestro.com also gives us an inside of what UrbanRestro.com is all about.

•4th July 13 - India Food Blogs•Blognation mentions urbanrestro.com blog in India Food Blog

•27th Jun 13- UrbanRestro: Make Restaurant Reservations, organize Banquets•Mumbai-based UrbanRestro is a restaurant table reservations and deals site. You can also use the site to organize banquets and get a list of upcoming food festivals.

•21st Jun 13 – Workshop – Bar-o-scope•Block your dates and do be part of the workshop if you really get mesmerized by looking at the bar tenders and their hands.

•04th Jun 13- You are Just a Click Away from Booking a Table•Get Great Deals at Best Restaurants in Mumbai and Pune on your mobile. You are just a click away from booking a table in your favourite restaurant and saving on your exorbitant bills.

Join Hands with Us and Enter the World of Dining Benefits &

Experiences

+91 99675 81110 info@urbanrestro.com

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APPENDIX

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Our Innings Till Now11 Months of Exciting Journey

Inception of an idea

Urban Online Services Pvt Ltd. got registered

Launch of www.urban restro.com

50 restaurants on board.First full time employee

Started organizing Urbanrestro Unique Experiences

Launched in Pune. Crossed 100 restaurants

2 Cities140+ restaurants4 events monthly50+ Banquets Revenue Started from Banquets and Events

Sep’12 Dec’12Oct’12 Feb’13 May’13 Jun’13 Jul’13

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UrbanRestro Unique

Experiences

130 + Restaurants

50+ Banquets

Our Presence on Social Media

https://www.facebook.com/UbanrRestrocom

https://twitter.com/UrbanRestrocom

http://www.youtube.com/user/UrbanRestro

http://pinterest.com/urbanrestro

http://www.linkedin.com/company/urbanrestro

urbanrestro.com/blog

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