urban nutrition program: march 2013 update

Urban Nutrition Program, Pune 27th February 2013 Jaskeerat Bedi

© Design Impact 2012

Outcome Plan 2 © Design Impact 2012

Image courstsey:http://footprintsworld.com/651


1.Create Tool Kit

• For NGOs ( information about how to make the laddos, health benefits, parent engagement in child’s nutrition, measuring growth impact, cost break up, success stories)

2.Create Tool Kit

• For Self Help Groups ( how to tie up with schools/ organizations to keep the supply regular, cost break up, profit margins, maintaining quality standards, packaging)

3. Collaboration with Bigger NGOs •Strategy for scaling laddos through a bigger organization ( cost understanding

for large scale production, infrastructure)

Goals


Tool Kit

• For NGOs ( information about how to make the laddos, health benefits, nutrition analysis, parent engagement in child’s nutrition, measuring growth impact, cost break up, success stories)

IDENTIFICATION

•Myths Vs Facts •How to identify malnourished Kids in your organization? - Tools used to measure - Cost of investment of tools - Downloadable forms - Problems & FAQs - Removing Error

INTERVENTION

•Ingredients & Recipe - Initiating the process - Cost Break Up of ingredients - How to make laddos - Targeting Age group - Health Benefits of nutrition snacks

IMPLEMENTATION

•Infrastructure •Time •Money •Distribution •Managing & Execution •How to get funding for the project

IMPACT

•Post Nutrition Analysis •Tools required •Understanding data •Attention to malnourished children •Sharing the data

Goals/ Tool Kit for NGOs


Tool Kit

• For NGOs ( information about how to make the laddos, health benefits, parent engagement in child’s nutrition, measuring growth impact, cost break up, success stories)

IDENTIFICATION INTERVENTION IMPLEMENTATION IMPACT

Goals/ Tool Kit for NGOs

Workshop Brochures Video Tutorials


Attended by 3 NGOs , 1 SHG ( Two representatives of each organization )


Objective of Workshop:: 1. Share recipe of healthy laddo 2. Share Health Benefits, Nutrition Analysis &

Success Stories 3. Get feedback on low fidelity prototypes

developed for spreading awareness about TLP via Small NGOs ( tool kit )

4. Identifying scaling possibilities with participating NGOs, via one-to-one session

5. Developing Nutrition Network


•Representatives of NGOs were extremely receptive to learn the recipe •Showed surprise at cost effectiveness of laddos •Shared ideas to make it more nutritious


• Gave valuable inputs on how to create effective tools that can be used by social workers/ NGOs

• Saw strong business potential ( personal ) when packaging ideas where shared. • Had never thought of assessing the nutrition content of laddoos, thought it was

innovative to do so! • Were convinced by success rate of laddos


One-on-One Session:: 1. Engage at deeper level with Organization – Goals

and Objectives 2. Identified opportunity areas to scale TLP within

the Participating Organization ( PO ) 3. Discussed funding availability in PO 4. Discussed system level implementation (

availability of periodic medical check ups, existing kitchen infrastructure, meal program, availability of labor )

5. Collect feedback on Laddoo Workshop


Tool Kit


Goals/ Tool Kit for Self Help Groups

IDENTIFICATION

•Conducting Live Demonstration of children in school

- Tools used to measure - Cost of investment of tools Problems & FAQs - Removing Error

INTERVENTION

•Ingredients & Recipe - Initiating the process - Cost Break Up of ingredients - How to make laddos -

IMPLEMENTATION

•Infrastructure •Time •Money •Distribution •Managing & Execution

IMPACT

•Post Nutrition Analysis

( to be conducted by participating school as a part of health check up) Engaging parents


Tool Kit


Goals/ Tool Kit for Self Help Groups

IDENTIFICATION INTERVENTION IMPLEMENTATION IMPACT

Live Measurements Brochures School/Parent Engagement

© Design Impact 2012 Goals/ Visiting DGA School

1. Live Measurement

• Measure height/ weight of children

• Tabulate Standard Deviation using WHO Anthro Software

• Identify malnourished children

2. Counsel Parents / Teacher

• Show parents where their child lies in terms of their Standard Devaition ( -3SD to +3 SD)

• If the child > 0 SD, discuss nutrition intake of child, activity level, any recent illness

• Share health benefits of laddo’s, nutrition analysis

• Laddo Sampling to children & parents

3. Taking order

• If parents get convinced, suggest them different plans for giving laddos

• Share this information with school staff who will keep a note of laddo distribution

• Train SHG to make these laddos and provide to school

© Design Impact 2012 Goals/ Tool Kit for Self Help Groups/ Parents filing forms

Providing Laddos in Schools We have started providing laddos in Deep Griha Academy, after conducting Live Measurement of children and counseling parents. The Parents can opt for the following schemes /cost of Laddos:

Duration No. of Laddos

Cost/ Laddo

3 months 36 Rs 5

6 months 72 Rs 5

12 months

144 Rs 3


Collaboration with Bigger NGOs

•Strategy for scaling laddos through a bigger organization ( cost understanding for large scale production, infrastructure)

Goals/ Scaling with Bigger Organization

•NGOs like Naandi.org have been touching a million lives through its mid-day meal initiatives. •It caters to two different age group- (pre-school) and (school goers ) •In order to hit the root cause of malnutrition, we will have to target the laddos to PRE SCHOOL age group, such that children are given healthy diet early on. •Naandi caters to around 600 villages in India.

© Design Impact 2012 Goals/ Scaling with Bigger Organization

Collaboration with Naandi

Challenges

•Naandi has centralized kitchen system in Hyderabad where food item is prepared and then distributed to different cities and villages. •For the product to be picked up by Naandi, INCREASING THE SHELF LIFE is a must by up to 6 days Cost of providing 1 meal

to each child= Rs 5 ($0.09 ) ( includes Rice, Vegetable, Roti & occasional sweet )

EXPLORING OPPORTUNITIES 1. What will be the cost incurred in adding

laddos to the daily meal? 2. How can we increase the shelf life of

laddos?

Twenty stores across the country sell Bheem clothing, school kits, stationery, apparel and accessories. Twelve of those stores are franchisees and the rest are company-owned and operated. Pepsi uses Bheem to sell Notty, its energy drink for kids. Usha Fans will be using Bheem to launch a new range shortly and John’s Umbrellas has started using Bheem as its

mascot for rainwear.

“ Talks are on for Bheem biscuits and even

ladoos which are a source of strength for

Bheem. Ladoos could be to this generation of Indian kids what Popeye and spinach were for millions of kids in an earlier time.” Read more: http://forbesindia.com/article/breakpoint/everybody-loves-chhota-bheem/33228/1#ixzz2LuiFxnGz

Collaborating with Green Gold Animation

( creators of Animated Character Chhota Bheem)

http://forbesindia.com/article/breakpoint/everybody-loves-chhota-bheem/33228/1







© Design Impact 2012 Goals/ Scaling with Bigger Organization

Naandi Organization

Green

Gold

Animation

Design Impact 1.Shares Recipe

2. R&D on project 3. Tool Kit

1. Expertise on Large Scale production of food 2. Private ( NGO)- Public ( Govt) Partnership 3. Mechanized Kitchens 4. Reached up to 1 Million Kids

1. Strong Brand presence amongst children

2. Already selling child merchandize

3. Looking to enter into Food Market ( especially Healthy Laddo’s)

© Design Impact 2012 Questions

CONVERTING PROBLEM IN TO OPPORTUNITY

“Produce Low Cost Healthy Laddoo’s that are affordable to BPL strata, leveraging economies of scale “

Recipe + R&D

DESIGN IMPACT

Production +

Distribution network

NAANDI.ORG

Brand + Marketing Platform

GREEN GOLD

© Design Impact 2012 Questions

Recipe + R&D

DESIGN IMPACT

Production +

Distribution network

NAANDI.ORG

Brand + Marketing Platform

GREEN GOLD

Innovation + R&D Design Impact in collaboration with DGS has already created a unique healthy recipe of laddos that has shown positive results for 300 + children. This research is supported by Medical & Statistical Analysts.

Food Expertise Naandi organization has been providing Mid Day meal to 804556 children. Expertise in large scale food production and distribution Vast reach ability across major cities in India Low cost production ability due to government subsidies on raw materials.

Brand Recall Occupies strong Brand recall in Upper Middle class sector ( kids), with this partnership, will enter in to lower middle/ lower class Low risk idea for Bheem to enter in to $ 100 billion food/ beverage market in India Strengthen Brand Image

Estimated Impact*

DGS

Small NGOs

Health seminar

Tool kit

Big NGOs

Customizing recipe

Tool kit

Parents

Health Brochure

Work- shop

325 children

5000 children* In 1 year

5,00,000 children* In 1 year

Up to

300 adults*

© Design Impact 2012 Impact Analysis

Thanks for your time. Would love to hear your feedback

Contact: Jaskeerat Bedi [email protected] www.d-impact.org


urban nutrition program: march 2013 update

Documents

ngos design impact

ngos representatives

organization design

small ngos tool kit

com651 design impact

nutritious design impact

growth impact

ngos information